Antedote brings together deep understanding of the consumer and R&D expertise with brand and business strategy to solve complex business and brand challenges. We do this by harnessing the latest technology to enable us to have a deeper and ongoing dialogue with consumers as well as experts, brand and R&D teams. We bring this all together to create powerful innovative solutions.We believe in ideas large and small that help transform and transition brands. Our global network enables us to deliver innovation and insight that makes a difference in any market.

Led FreshMinds digital innovation and strategy practice.

Consulting across wide range of verticals and full project life cycle. Major projects included: agent-based solutions for BAE Systems and partnering with IDEO and Egg to develop innovative financial services applications such as delivering online financial advice to consumers.

Headed up the development of a new mission critical management business intelligence system. Responsibilities included project management, technical architecture design and user interface design.