Paulo Sellitti Email and Phone Number
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As a narrative designer, I help stalled businesses stand apart as category-leading brands.With a 25-year history working at top digital agencies in advertising, entertainment, and user experience, I bring forward a unique set of skills to help companies go to market, reposition for new audiences, build compelling cases for donor or investor support, and create demand using sales funnels.This has resulted in the disruption of $10B+ markets by energy companies, multiple $3B+ new market categories, $25M in VC funding for tech companies, and 3X donations for NGOs.Co-author of Not Just Another Vendor, an industry-leading sales account planning book, I make my customer's goals my own and, using an original storytelling framework, help businesses stand out so they can drive growth and make a difference.
Hypnotic
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Executive Creative Director. Strategic Story Designer. FounderHypnotic Oct 2016 - PresentPasadena, California, UsAs a business narrative designer, I create unique strategies and stories to position companies as category-of-one market leaders. From go-to-market and repositioning campaigns to cases for funding and demand initiatives, I help stalled brands and NGOs stand out in competitive markets and make a difference.• Created Blue Climate Award winner OneReef.org’s case for contribution, website, and Moves Management strategy, supporting its $10M goal by 2030• Developed Constellation Energy’s go-to-market presentation, positioning its platform to disrupt a $10B market• Co-authored, designed, and built the sales funnel for Upland Altify’s Account Planning book, Not Just Another Vendor, driving a $25M sales opportunity• Designed Freedom Atlantic’s $1.5B military market category, Decentralized Command and Control Optimization, along with the vision, tagline, website, and product ecosystem• Relaunched Altify as a $3.12B Customer Revenue Optimization company, increasing its valuation and facilitating its acquisition by Upland Software• Directed a four-agency team to reposition Harvest Technology as the leader in Livestream Network Optimization. Launched its subsidiary Opsivity as a Real-Time Field Service Knowledge Platform. Achieved a 1% cold outreach response rate (50x industry average)• Answered entertainment agency RFPs and secured over $2M in production work from Sony, Starz, Nat Geo, FX, and Disney Home EntertainmentKey Clients: Save the Elephants. OneReef. Bohnett Foundation. Upland Altify. Constellation Energy. Allocadia. Harvest Technology. Freedom Atlantic
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Creative DirectorHi5.Agency Jun 2014 - Oct 2016Burbank, California, UsLed strategic campaign development to drive exponential agency growth, securing multi-million-dollar accounts and delivering campaigns for 40+ original series and movies from Netflix, Paramount, Sony, and FOX Home Entertainment—ultimately taking NWE to its inflection point and positioning it to win the Shorty Award for Mid-sized Agency of the Year in 2017.• Directed a 25-person creative team, producing digital and social campaigns, motion graphics, microsites, and AV content for top-tier entertainment clients• Won Netflix’s Orange Is The New Black account, securing future Netflix work and setting the standard for all new business proposals• Achieved a 60% RFP win rate, driving agency growth and establishing Hi5.agency as a key player in entertainment marketing• Led FOX Home Entertainment’s (FHE) Little Infinities campaign for The Fault In Our Stars— recognized as FHE’s Campaign of the Year -
Digital Creative DirectorDailey & Associates Aug 2011 - Jun 2014West Hollywood, California, UsExpanded Dailey’s traditional advertising capabilities into digital, delivering innovative rich media ads, sites, and campaigns for TurboTax and Honda Powersports.• Managed a 15-person creative team, producing digital campaigns, content, and microsites. Led live-action production shoots with 40+ crew members• Doubled TurboTax’s ad response rates, increasing engagement through rich media • Increased Honda’s customer experience and sales conversion metrics by redesigning its website, creating digital/social portals for motorcycle learning and trip planning, and introducing more engaging email marketing, including an industry-first video email• Awarded for high-performance leadership twice -
Creative Director & Art DirectorFreelance 2001 - Aug 2011Contracted by top digital agencies as a rich media guru and social media pioneer to concept, design, and animate digital ads, websites, and award-winning campaigns for global brands.IgnitionCo-led and designed the LA RAMs campaign pitch for the 2017 season__________________________GenexConcepted an industry-first Concierge App for Leading Hotels of the World, complete with Facebook Event and Gallery Integration__________________________The Branding FarmDesigned and won the Universal Studios Centennial microsite project: www.universal100th.com Won the RFP and designed Universal Studio’s Centennial microsite, igniting a resurgence in classic film interest and sales__________________________EVB - Evolution BureauAs an ACD Led Social Campaigns for Sun Drop Soda, Nike, Captain Morgan, and Pop Chips__________________________McCann/ MRM PartnersCreated integrated display & rich media campaigns for MS Office, “Microsoft has evolved” campaign, Windows Media Player, Windows Server System, and Visual Studio__________________________US Web/CKSContributed to Alta Vista’s Smart is Beautiful Campaign, redesigning the Search Engine Homepage—a first to include a live feed__________________________Other AgenciesDraft FCB, Publicis Modem, Freestyle Interactive, Carat, COG1, JWT Tech, Yahoo! Idea Group, CNET Networks, Maiden Lane, Gyro, and many others
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Freelance Interactive Creative DirectorTeak Digital Jan 2010 - Aug 2010San Francisco, Ca, UsLeading an interactive department of 8-12 designers, producers, editors, motion graphics artists, and programmers, I helped Teak transition from a broadcast production studio to a digital content agency. Teak capitalized on the prevailing UGC market trend and earned awards for its work• Designed award-winning microsites, YouTube channels, and rich-media ads for Google -
Freelance Sr. Art DirectorAkqa 2009 - 2010San Francisco, Ca, Us• Concepted and designed Visa’s first Facebook App, a socially integrated scheduler for the 2010 FIFA World Cup (causing 300% growth in digital)• Designed Visa's Social Media Campaign for the 2010 Winter Olympic Games• Designed the Campaign and Digital Magazine for X-box's 10th year at E3 -
Freelance Acd & Flash DevMekanism 2009 - 2010San Francisco, California, Us• Created Rich Media Advertising for AXE’s “The Fixer” campaign• Designed one of the industry’s first Flash 10 full-screen immersive video microsites for Star Wars In Concert• Designed Campaign Integration and creative for eBay’s, “Love To Give” Campaign featuring Samantha Bee -
Sr. Art DirectorGrey San Francisco 1999 - 2001New York, Ny, UsAs Grey’s first digital hire, I integrated digital advertising into Oracle’s traditional brand campaigns and created the industry’s first rich-media homepage takeover on NewYorkTimes.com• Art Directed Photoshoots, TV spots, and integrated ad campaigns
Paulo Sellitti Skills
Paulo Sellitti Education Details
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Santa Clara UniversityFine Art -
Dale Carnegie TrainingOrganizational Leadership
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San Francisco State UniversityCertificate Of Multimedia Studies
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Art Students LeagueClassical Life Drawing
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Santa Clara UniversityIllustration
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Bellarmine College Preparatory
Frequently Asked Questions about Paulo Sellitti
What company does Paulo Sellitti work for?
Paulo Sellitti works for Hypnotic
What is Paulo Sellitti's role at the current company?
Paulo Sellitti's current role is Narrative designer for NGOs and mission-driven businesses #CaseForSupport #BusinessNarratives #InvestorDecks #CreativeDirector #CategoryDesign #GTM #Rebrand #Brandstory #NGO.
What is Paulo Sellitti's email address?
Paulo Sellitti's email address is pa****@****ign.com
What is Paulo Sellitti's direct phone number?
Paulo Sellitti's direct phone number is +141553*****
What schools did Paulo Sellitti attend?
Paulo Sellitti attended Santa Clara University, Dale Carnegie Training, San Francisco State University, Art Students League, Santa Clara University, Bellarmine College Preparatory.
What skills is Paulo Sellitti known for?
Paulo Sellitti has skills like Creative Direction, Art Direction, Interactive Advertising, Advertising, Online Advertising, Social Media Marketing, Creative Strategy, Illustration, Illustrator, Flash, Graphics, Social Media.
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