Paulo Sigaud Sellos Email and Phone Number

• Lead a dynamic team of 4 Group Product Managers and provide strategic oversight to a product chapter consisting of 10 Product Managers within Conta Simples, a rapidly growing Series B fintech startup in Brazil.• Spearheaded the development and implementation of a pioneering product strategy that propelled Conta Simples to the forefront of the B2B fintech sector in Brazil.• Instrumental in developing and executing a new business model that resulted in a staggering growth in revenue for Conta Simples in 2023.• As the driving force behind product innovation, oversee product strategy and roadmap across four key tribes: Growth, Transactional, Spend Management, and Internal Products.• Collaborate closely with the C-Level to align product initiatives with company goals and ensure a cohesive approach to innovation in the fintech space.• Positioned Conta Simples as the leading spend management platform in Brazil, pioneering innovative solutions tailored to the unique needs of businesses in the region.• Continuously evaluate market trends, customer feedback, and competitor insights to inform product development decisions and drive sustainable growth for Conta Simples.

At Conta Simples, I am responsible for all Credit Card business units, development, and operations.

• Instruct Product Management and Product Leadership courses at Awari, a career development platform backed by prominent investors.• Mentor individuals seeking career advancement, providing guidance, feedback, and support.

• Played a pivotal role in establishing RappiBank's presence in Brazil and beyond by leading the development and launch of the credit card product, a critical component of Rappi's ecosystem.• Spearheaded the product's launch across five countries – Brazil, Argentina, Colombia, Peru, and Mexico – in a bold move that solidified Rappi's position as a relevant fintech player in Latin America.• Orchestrated a zero-to-one product development initiative, taking the credit card product from conception to launch in record time, while ensuring alignment with local regulations and market requirements across multiple countries.• Organized and coordinated a cross-functional, multi-country team to execute the product launch seamlessly, fostering collaboration and synergy across different regions and departments within RappiBank.• The successful rollout of the credit card product significantly contributed to Rappi's growth and sustainability, enhancing the company's revenue streams and strengthening its value proposition to customers across Latin America.

• Co-founded AreaGeek, a highly successful platform aimed at promoting cultural appreciation with a light and accessible approach. Covered a wide range of topics including arts, cinema, design, literature, music, technology, games, urban arts, series, and comics.• Expanded the platform's reach and impact by diversifying content offerings and engaging with a growing audience across various digital mediums.• Successfully launched an ecommerce platform featuring exclusive merchandise, catering to the interests and preferences of the AreaGeek community.• Produced and hosted a popular podcast that consistently ranked among the top 5 podcasts on the Brazil Apple Store, showcasing compelling content and attracting a loyal listener base.• Secured significant brand partnerships with renowned companies such as Lenovo, Philips, Intel, and Samsung, leveraging the platform's influence and credibility to drive mutually beneficial collaborations.

• Directed a team of 16 talented individuals spanning various disciplines including Product Managers, Product Designers, UX Researchers, and UX Writers. Leveraged their diverse skills and expertise to drive product innovation and enhance user experiences.• Spearheaded a comprehensive transformation of the product development process, placing a strong emphasis on solving user problems and fostering collaboration across teams. By prioritizing user-centric design and iterative development, we delivered solutions that addressed the evolving needs of our customers.• Overhauled the organizational structure, introducing the concept of squads throughout the company. This restructuring led to improved communication, increased alignment, and accelerated growth across all departments.• Envisioned Magnetis as the preeminent digital financial advisor globally, revolutionizing the wealth management industry through our innovative product offerings. By empowering our customers to plan their entire financial lives with confidence, we aimed to reshape the traditional paradigms of wealth management.• Through a relentless focus on key performance metrics, we achieved remarkable growth milestones. Our referral rate surged by 10x, a testament to the trust and satisfaction of our existing customers. Furthermore, our engagement metrics soared, with core users engaging 17x more than the industry average, underscoring the profound impact of our product enhancements.

• Joined the Customer Support squad initially, delivering features that boosted productivity, improved attendance, and saved hundreds of thousands of hours for customer support agents while maintaining quality metrics.• Transitioned to the credit card mobile squad, where I spearheaded the creation and implementation of two groundbreaking features: Buy Now, Pay Later (BNPL) and Secured Card.• As the leader of a team of two mobile engineers, I conceptualized and developed these features to enhance the flagship product, driving significant improvements in customer engagement and satisfaction.• Recognizing the potential impact of these features, I expanded the credit card squad to 12 members and established the credit card tribe, fostering collaboration and innovation.• The BNPL feature, now a major success, has transformed the way users manage their purchases, offering flexibility and convenience in payment options.• Additionally, the Secured Card feature has empowered users with limited credit history to build their credit profiles responsibly, opening up financial opportunities previously inaccessible to them.• Achieved a 25% reduction in the cost of issuing bills through an integrated user flow enabling users to pay their credit card bills using their accounts.• Structured the internationalization of the credit card app, paving the way for its successful launch in Mexico later that year.

• Joined Vitta during a pivotal phase in the company's growth, tasked with establishing the first product team and driving innovation in new product development initiatives.• Successfully led the launch of Vitta's inaugural internal product within the first two months, aimed at streamlining the handling of client contracts and billing processes.• Revolutionized workflow efficiency by transforming previously time-consuming tasks, which took up to two days to complete, into streamlined operations that now require just fifteen minutes, significantly enhancing productivity and reducing operational overhead.

• Joined MedPass as the first employee, responsible for shaping the entire product vision and assembling the initial product team from scratch.• Led end-to-end product development, from market analysis and product discovery to development and launch, playing a pivotal role in transforming the founders' vision into tangible products.• With a lean team, expedited the development process, delivering the first MVP within three months and conceptualizing four additional products within five months, demonstrating agility and resourcefulness in a startup environment.

• Spearheaded the optimization of dr.consulta's online scheduling platform as the primary product metric, focusing on enhancing user experience and driving business growth.• Led the development and launch of a new website that significantly improved online scheduling efficiency, capturing 25% of all company scheduling activities and driving increased patient engagement.• Successfully launched a new Android app that resulted in a 15% increase in user engagement, leading to a reduction in phone calls and no-show appointments, ultimately improving operational efficiency and patient satisfaction.• Demonstrated a strong commitment to driving measurable business outcomes through strategic product initiatives, contributing to dr.consulta's growth and success as a leading healthcare provider in Brazil.