Paulo Villegas is a Technology Expert & Data Scientist at Telefónica Chief Digital Office (CDO), working on Artificial Intelligence development and prototyping.His main expertise is on the Information Retrieval and Data Science areas, such as User Profiling, Recommendation Systems, Statistical Learning, Data Mining, Natural Language Processing and Semantic Technologies. He has also worked in the Digital Image & Video Processing area, specially concerning content representation & analysis for catalog and search.He is also a part-time Assistant Professor at Universidad Autónoma de Madrid. He also teaches at UNED and CESTE.He has participated in and led international research projects in European Framework Programmes. He has also been involved in international standardization activities, and for several years acted as Head of Delegation at the MPEG Committee in ISO. He is author/co-author of around 30 publications in peer-reviewed journals and conferences.Before his current position of Technology Expert, he worked as a Technical Consultant, Division Head, Project Leader and Research Engineer.Specialties: Statistical Pattern Recognition & Machine Learning, Generative AI, Information Retrieval, Multimedia Analysis, Cognitive Computing, Natural Language Processing, Semantics & Ontologies, Context-aware processing.Programming (Python, R, C++, Java, Perl), SQL/noSQL Databases, Distributed Processing Frameworks/BigData (Spark), Systems Architecture and Deployment.Management of International Projects, Coordination of System Development, Technology Consultancy