Paul Paetz is Innovative Disruption's CEO, and author of "Disruption by Design", the book that presents a comprehensive how-to guide to disrupting markets deliberately. Paul is adept at identifying white-space opportunities where there are unmet or underserved market needs and hidden market scarcities -- the critical pre-cursors to creating disruptive innovations. Armed with these insights, Paul helps business to implement product and marketing strategies to "disrupt by design".The primary, although not exclusive, focus of Paul’s work is startup and early-stage technology companies, assessing whether they have market-disrupting potential and offering specific strategy and tactics to successfully disrupt the market if the potential exists. Paul advises on segmentation and positioning, product strategy, appropriate business models to fit the product/market match, pricing, marketing plans, analytics and disruptive use of social media, and provides specific implementation assistance if required. These services can range from short-term projects to acting CMO/VP Marketing responsibility.Importantly, Paul views strategy without implementation as next to useless, and is unique in his willingness and ability to get his hands dirty on implementation tactics and actually show his clients how to build, sustain and measure a disruptive business model, rather than simply offering training workshops or strategy documents.Paul invites (and answers) inquiries – just click on the Send a Message link at the top of this profile to reach out.Specialties: Business model design; Business strategy development; Market analysis; Disruptive Innovation; Product strategy; Competitive analysis; Business planning; Complete marketing strategy and planning (incl. segmentation, positioning, pricing, distribution, communication + messaging) appropriate for disruption.