• Founded company which provided corporate housing services to corporate clients and relocating individuals. Managed sales volume growth from $52,000 in 2002 to sustained volume of 2,000,000 in 2004, with company revenues reaching $4,500,000 in fiscal 2011• Expanded and managed operations in Cincinnati, OH and Lexington, KY. Provided service to customers in other area markets, including Louisville, KY, Columbus OH, and Dayton, OH.• Recognized that gross margins were damaged by ineffective leasing policies, and aggressively adjusted lease procurement practices to decrease leasing costs without compromising sales volume or raising overhead. The results were dramatically improved margins and company profitability. Maintained high margins by proactive management of apartment inventory, strategically matching customer demand to available space.• Twice negotiated deals to double company revenue by expanding to out of state markets.• Provided daily operational support to out of market employees, directing activities by intelligent useof market performance data.• Successfully developed co-branding relationships with vendor partners to supply Vesta customerswith no cost products in exchange for market exposure.• Recognized in Entrepreneur magazine for fast "no excuses" growth• Navigated through recession by focusing like a laser beam on key company revenue drivers andprimary costs. Company remained cash flow positive by quickly mobilizing in September 2008 tomeet fast changing market conditions.• Applied high level cost analysis to company, deploying new procurement processes to secure 11%COGS year over year reduction from 2008 to 2009.