Paul P. Email & Phone Number

Northville, Michigan, United States

Detroit, MI

• This non-exhaustive list of clients and agencies hired me to manage strategy and creative services as needed:
• Chase Ink (via SHINEY Agency) —Insights and data-based copywriting - Learn and uphold brand standards - Strategic CRM copy for Chase Ink business credit cards including email, landing pages, direct mail, and modal.
• Rarr! Goods —Customer-centric strategic services and copywriting - Developed research-based experience strategy to improve customer conquest and retention - Copy development for website, Amazon, and email marketing.
• RB (Reckitt Benckiser) —Influencer livestream strategy, creative direction and copywriting - Worked with account team to create a 90-minute YouTube eCommerce livestream which included six (6) major consumer product.
• Riteway Dumpster Service —Brand identity and web experience creation - Developed strategic pillars and brand purpose - Created customer archetypes to measure against the experience journey - Worked with clients to.

Chicago, Illinois, United States

• Content analysis, communications strategy, and planning for ISACA.com + halo digital properties. Focused on delivering a cohesive, robust digital experience for both individual members and non-members alike, I/we.
• Content audits
• Gap analyses
• Level 1 stakeholder hypothesis research
• Level 2 customer interview validationFurthermore, I identified competitors and performed conquest analysis for comparison. This included organizations within the IT and Cybersecurity category, as well as high-quality.

Detroit Metropolitan Area

• Experience strategy and brand guidance for Chris-Craft, Ford, and Hyundai Finance America.As a senior member of the Experience Strategy team, I became an expert in my clients’ business, customers, and brand guidelines.
• Chris Craft —Customer Experience Journey Mapping - Level 1 stakeholder hypothesis research - Level 2 customer interview validation. - Persona development - Journey map creation - Creative POV and recommendations
• Ford —Content Strategy and Customer Experience - Content Strategy and Communication Plan development for DYF (Discover Your Ford) Livestream, Owner How-to, and Feature videos - Social listening analysis and.
• Hyundai Finance America —Customer Experience & Content Strategy - Integrated web redesign for the finance arms of Hyundai, Genesis and Kia - Competitive analysis - Content and gap analysis - Partner with UX/UI and.

Greater Detroit Area

• Creative Direction and Experience Strategy for full list of agency clients.My leadership role included day-to-day client work, as well as months-long executive level strategy projects.
• Led entire agency creative department, including UX/UI and digital integration
• Led strategy-based, creative sessions for new projects —short- and long-term
• Defined process for creative workflow and client approvals
• Developed and implemented new branding/messaging process
• Mentored and supported young creatives

Greater Detroit Area

Filled in as Sr. Copywriter on the Chevy social account. I had the distinct pleasure of working with a talented and hard-charging team to not only develop day-to-day social output, but strategize and create larger campaigns that extend beyond social and digital properties.

Greater Detroit Area

All things Lincoln - mostly the cars, but every now and again The Railsplitter popped up in need of some copy.In this role, I helped develop and create advertising collateral for The Lincoln Motor Company. While primarily acting as Senior Copywriter, my position also included a leadership role in strategy, production, presentation and mentorship of a team..

Greater Detroit Area

• Creative leadership and strategy development for American Family Insurance (AmFam).As a senior creative in the Detroit office, I directed and led creative content efforts and upheld brand standards. This included.
• Define and create logical and engaging user journeys for AmFam customer experience
• Assist in the development of AmFam’s Integrated Digital Experience & Content Strategy for the owned digital properties by identifying and remedying heuristic improvements, content gaps, SEO analysis, UX/UI, and site.
• Produce a unified digital experience that saw AmFam rise 11 points in the US Auto & Home Insurers Customer Experience Index, 2018 from 15th in 2017 to 4th in 2018 —the most significant rise in the industry
• Establish and implement a customer-centric user experience which led to a defined Motorcycle Personal Line content strategy yielding an online traffic increase of 270% YoY- 2016/2017
• Concept and lead the creative development of the AmFam mobile app with a working “MyAlert” prototype for an AI-powered, weather-based alert and two-way SMS customer experience design to provide proactive customer.

Rochester, Michigan

My responsibility as ACD and team lead included high level conception and day-to-day execution of user experience based traditional and digital projects. My role also allowed me to play key roles in creation and execution of client presentations and executive level support. It was also my efforts to create an internship program that re-imagined how young.

Rochester, Michigan

All kinds of writing.All kinds of projects.All kinds of clients.All kinds of awesome.Mainly Flagstar Bank, UI Health & Hungry Howie's Pizza (Flavored Crust Originators in case you didn't know) and Woodforrest Bank

Miami/Fort Lauderdale Area

My specific title was ‘Internal Brand Creative Senior Copywriter’ – this meant that I was charged with the branding and promotion of Sapient as a company both to the world, and to internal audiences. Kind of like a creative agency within the agency. Projects that I worked on ranged from building physical environments, guerilla marketing and digital and.

Greater Detroit Area

As digital copywriter for brands like Chevy, USAA, Kaiser Permanente, Federal Student Aid, US Navy, and Chicken of the Sea, I helped lead emerging technology and social media efforts that reached new audiences and engaged with new demographics. My most prominent (and fun) role was as the (not literal) voice of the Chicken of the Sea Mermaid. Re-branding.

Ba, English - Creative Writing

Certificate, Creative/Comedic Script Writing

Education record