Paul Phenix Email & Phone Number

Singapore/Thailand

Identifying and preventing Ad fraud at the very start of its journey.

Bangkok

Bangkok Metropolitan Area, Thailand

Increased responsibilities in ADA as it grows to over 1000 extremely talented employees.Full relationship management responsibilities with key players in the advertising industry including Google and Facebook.Responsible for day to day management of a regional team of 75 ad operations specialists across 10 markets in South East Asia and Korea.Responsible for efficient delivery of over $75 Million (pa) of media spend implementing automation both on native platforms and through appropriate 3rd party ad tech tools.Responsible for delivering KPI's for business growth for over 200 large and medium sized clients including tier 1 clients in financial services, FMCG and retail.Building and mentoring an award winning data driven Ad Ops team through recognising key strengths and enabling career growth. (APAC Ad Ops team of the year 2020 and 2021 . The Drum Awards)Building end to end business solutions through paid digital media and martech solutions enabling clients to maximise ROI and scale their business through innovation and automation.Ensuring the use of data and automation in paid media campaigns to maximise performance and reach with personalisation, privacy and data security at the core.Implementing appropriate tracking plans through platform pixels and 3rd party solutions together with analytics, insights and recommendations for campaign performance.As ADA partnered with an ecommerce enabler I managed the process of adding digital marketplace (Shopee, Lazada etc) paid solutions into the skills sets of the regional ad operations team. upskilling and manging marketplace sponsored solutions to work in conjunction with marketplace traffic generation campaigns through Facebook CPAS and Google for Shopee campaigns. I set up cross country processes to manage marketplace promotion campaigns such as singles day (11/11) and Lazada Birthday, covering before, during and after the promotion period.

Thailand

Adparlor morphed into ADA an integrated digital marketing business with 9 offices around Asia, 200+ digital specialists to help unleash client brand potential in digital.ADA wass a joint venture between Adknowledge, a US-based marketing technology company, and Axiata, a pan-Asian telecom and ecommerce company. ADA became the largest independent, insights-led digital marketing consultancy in the region – a full suite digital marketing agency offering consultancy and strategy to achieve proprietary and bespoke creative, data and technology solutions As Ad Operations Director I managed a regional team of Ad Operation Specialists managing ad spend on all available platforms including Facebook, Google and other programmatic platforms such as DoubleClick, Dataxu and Adform. I implemented SOP's for consistant accurate performance across 9 countries covering full ad operations from brief to campaign build and the implementation of tracking code.I managed close liasons with all departmets ensuring a smooth ad operation system from creative optimisation to finance processes and billing.I set up training courses and certification processes for for cross department teams in 9 countries ensuring ADA had the right specilaist training and ADA team members had thier own career growth plans.

Bangkok Metropolitan Area, Thailand

Chair the Digital Technology Group at a leading chamber of commerce in Thailand organising events on an array of digital subjects to aid chamber members (Including digital transformation, big data management, use and security and effective digital marketing)Deliver presentations and moderate at public events organised by the BCCT and other Trade Chambers in Thailand.Attend meetings and seminars with industry and government leaders with the goal of promoting Thailand's digital transformation program "Thailand 4.0"

Bangkok (Regional)

Adknowledge Asia was a joint venture between Adknowledge, a US-based marketing technology company, and Axiata, a pan-Asian telecom and ecommerce company. Adknowledge Asia was the largest independent, insights-led digital marketing consultancy in the region – a full suite digital marketing agency offering proprietary and bespoke creative, data and technology solutions Originaly hired to grow the platform portfolio of a predominantly social platform ad agency. As Ad Operations Director I managed a regional team of Ad Operation Specialists managing ad spend on Google and other programmatic platforms such as DoubleClick and Dataxu. Launched a trading desk for our clients in 10 countries to grow and add value services for our clients.

Bangkok

Added responsibility for business development and full P&L responsibility to my previous role as Senior Manager.Created and presented pitch decks for potential clients and helped source new clients.

Bangkok/Australia

Managing a team of Adwords specialists within a Google preferred partner company with an advert spend of $2,million per year.My main responsibilities include campaign strategies and assessment of campaign performance although I also managing client accounts from most business sectors ensuring every clients account is performing above expectations whilst continuously looking for improvements.I manage Google campaigns, Facebook Campaigns and cross platform campaigns in Search, Display, Shopping and Video both desktop and mobile targeted,I am responsible for ensuring all campaigns have the correct tracking installed and that insights are used to understand and improve campaign performance.I have weekly meetings with Google campaign Specialists to ensure that I am up to date with current practices and that I am aware of new developments. I also get insights into best practices across all sectors based on Google's extensive collected data.I regularly train customer relationship manager and sales staff on Google and Facebook products teaching them to identify problems and opportunities for growth.

Thailand/Australia

Managing paid search accounts for a number of clients in the APAC region. Analysing search and ad data, preparing strategies, writing ad copy and designing dynamic display ads across a number of platforms. Advising on landing page design and customer journeys to maximise conversion rates..Working on campaigns from inception for a number of clients in a variety of sectors maximising ROI and brand awareness.

Uk/Thailand

Director and lead on marketing, sales, information technology, budgeting and accounts, shipping/customs clearance and P&L Management. Maintained very close relationships with the manufacturing and design sections.Continually identified new markets and developed the company from initial start up to selling internationally to boutique stores (B2B) and direct selling to public through internet media and our own shops(B2C). Negotiated terms and supported agents in Portugal, South Africa and Australia.Set up and maintained over 25 Internet web sites targeted at different audiences and countries, monitored visiting traffic, analyzed visitor trends and improved these websites to increase visitor experience and increase sales as part of a growth strategy (analysing data and using insights to plan and guide strategies). Managed all e-commerce for the company including SEO, SEM and PPC campaigns. Created customer email lists and carried out email marketing campaigns. Prepared promotion and marketing materials. Negotiated terms and supported distributors in Portugal, South Africa and Australia including helping them establish their own stores and marketing strategies. Continually researched new technologies and ideas to improve sales and improve services.

Bangkok

Head of one of the oldest expat societies in Thailand founded in 1890.

Development Control Officer/ Highway Engineer in the planning and Transportation Department.Advised on national and local standards on 1000’s of planning applications for developments for schools, industrial units, aggregate extraction sites and housing estates and provided input that had a considerable affect on the design and effectiveness of these developments.Prepared and presented evidence at planning appeals in support of local and national policies demonstrating a clear understanding of policies that were continually changing and adapting to suit objectives of the political parties in office.

Bsc, Digital Technology And Computing

Dipit, Information Technology