Head Of Integration
CurrentIdentifying and preventing Ad fraud at the very start of its journey.
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@trafficguard.ai
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Paul Phenix is listed as Protecting the Ad Industry against Fraud and Invalid Traffic at TrafficGuard, a company with 38 employees, based in Bangkok, Bangkok City, Thailand. AeroLeads shows a work email signal at trafficguard.ai and a matched LinkedIn profile for Paul Phenix.
Paul Phenix previously worked as Head of Integration at Trafficguard and Senior Digital Consultant at Publicis Groupe. Paul Phenix holds Bsc, Digital Technology And Computing from Uk.
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Over 18 years’ experience managing marketing campaigns across every sector, at all budget levels for both branding and performance campaigns for both large and small companies I have cross platform experience in delivering highly successful marketing campaigns with extensive experience in search, display, video, App installs and retention, programmatic and e-commerce solutions.I am now part of an organisation that detects and prevents fraud within the ad industry, detecting ad fraud at the click level, saving on stolen ad budget, and removing this fraudulent traffic from attribution models where it skews results that are used by Ad buyers for further optimisation.Over 14 of these years have been at senior and director level with full responsibility for marketing budgets and team management including building regional award-winning performance teams.Extensive hands-on experience with most modern marketing stacks and tracking solutions and deep experience in client management and business development growing media spend and net revenue year on year.Business Devoplement and P&L management roles on local and regional levels.Extensive digital campaign analytics experience delivering deep insights from marketing campaigns and post click on site behavour combined with a deep understanding of tracking plans and implementation for both web and apps.Extensive experience in team management for both local and regional teams from 5 to over 75 team members.Proven record in e-commerce practices and strategies, website design, digital customer journeys and cross channel traffic attribution.Managed deep collaboration partnerships with major Ad platforms including Google and Facebook.Prior to my career change into digital marketing I have over 15 years’ experience in civil and industrial engineering within both the public and private sector (both client side and agency) giving me an in depth understanding of how both sectors work.Specialties: • Digital Marketing campaigns: E-Commerce, Paid Media Campaigns, Sales Funnel/Digital Journey Analyst, Improving ROI, Online Sales and Marketing Strategy. Website UX and UI.• International Sales and Marketing, Start Ups and New Business Generation,• Analytical Skills , Project Management, P&L management.• Building and presenting training programs for digital marketing specialists.• Consulting on processes for building an in house paid digital media team
Listed skills include E Commerce, Marketing Strategy, Seo, Digital Marketing, and 45 others.
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A career timeline built from the work history available for this profile.
Singapore/Thailand
Identifying and preventing Ad fraud at the very start of its journey.
Bangkok Metropolitan Area, Thailand
Increased responsibilities in ADA as it grows to over 1000 extremely talented employees.Full relationship management responsibilities with key players in the advertising industry including Google and Facebook.Responsible for day to day management of a regional team of 75 ad operations specialists across 10 markets in South East Asia and Korea.Responsible.
Thailand
Adparlor morphed into ADA an integrated digital marketing business with 9 offices around Asia, 200+ digital specialists to help unleash client brand potential in digital.ADA wass a joint venture between Adknowledge, a US-based marketing technology company, and Axiata, a pan-Asian telecom and ecommerce company. ADA became the largest independent.
Bangkok Metropolitan Area, Thailand
Chair the Digital Technology Group at a leading chamber of commerce in Thailand organising events on an array of digital subjects to aid chamber members (Including digital transformation, big data management, use and security and effective digital marketing)Deliver presentations and moderate at public events organised by the BCCT and other Trade Chambers.
Bangkok (Regional)
Adknowledge Asia was a joint venture between Adknowledge, a US-based marketing technology company, and Axiata, a pan-Asian telecom and ecommerce company. Adknowledge Asia was the largest independent, insights-led digital marketing consultancy in the region – a full suite digital marketing agency offering proprietary and bespoke creative, data and.
Bangkok
Added responsibility for business development and full P&L responsibility to my previous role as Senior Manager.Created and presented pitch decks for potential clients and helped source new clients.
Bangkok/Australia
Managing a team of Adwords specialists within a Google preferred partner company with an advert spend of $2,million per year.My main responsibilities include campaign strategies and assessment of campaign performance although I also managing client accounts from most business sectors ensuring every clients account is performing above expectations whilst.
Thailand/Australia
Managing paid search accounts for a number of clients in the APAC region. Analysing search and ad data, preparing strategies, writing ad copy and designing dynamic display ads across a number of platforms. Advising on landing page design and customer journeys to maximise conversion rates..Working on campaigns from inception for a number of clients in a.
UK/Thailand
Director and lead on marketing, sales, information technology, budgeting and accounts, shipping/customs clearance and P&L Management. Maintained very close relationships with the manufacturing and design sections.Continually identified new markets and developed the company from initial start up to selling internationally to boutique stores (B2B) and direct.
Bangkok
Head of one of the oldest expat societies in Thailand founded in 1890.
Development Control Officer/ Highway Engineer in the planning and Transportation Department.Advised on national and local standards on 1000’s of planning applications for developments for schools, industrial units, aggregate extraction sites and housing estates and provided input that had a considerable affect on the design and effectiveness of these.
Other employees you can reach at trafficguard.ai. View company contacts for 38 employees →
Roman Tomašković
Colleague at Trafficguard
Croatia, Croatia
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JD
Jianne Diño
Colleague at Trafficguard
Sorsogon, Bicol Region, Philippines, Philippines
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ŽD
Željko Draščić
Colleague at Trafficguard
Čakovec, Međimurje, Croatia, Croatia
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TD
Tomislav Detelj
Colleague at Trafficguard
Croatia, Croatia
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BM
Boris Mesin
Colleague at Trafficguard
Croatia, Croatia
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SH
Siniša Habuš
Colleague at Trafficguard
Croatia, Croatia
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AB
André Bonkowski
Colleague at Trafficguard
Greater Perth Area, Australia
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NR
Nephi Rawlings
Colleague at Trafficguard
Lombardy, Italy, Italy
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FH
Florence Hlapogadi
Colleague at Trafficguard
Lydenburg, Mpumalanga, South Africa, South Africa
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SN
Sandesh Nayak
Colleague at Trafficguard
Singapore, Singapore
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Quick answers generated from the profile data available on this page.
Paul Phenix works for TrafficGuard.
Paul Phenix is listed as Protecting the Ad Industry against Fraud and Invalid Traffic at TrafficGuard.
AeroLeads has found 1 work email signal at @trafficguard.ai for Paul Phenix at TrafficGuard.
Paul Phenix is based in Bangkok, Bangkok City, Thailand while working with TrafficGuard.
Paul Phenix has worked for Trafficguard, Publicis Groupe, Ada, British Chamber Of Commerce Thailand, and Adparlor In Asia Pacific.
Paul Phenix's colleagues at TrafficGuard include Roman Tomašković, Jianne Diño, Željko Draščić, Tomislav Detelj, and Boris Mesin.
You can use AeroLeads to view verified contact signals for Paul Phenix at TrafficGuard, including work email, phone, and LinkedIn data when available.
Paul Phenix holds Bsc, Digital Technology And Computing from Uk.
Paul Phenix is listed with skills including E Commerce, Marketing Strategy, Seo, Digital Marketing, Management, Marketing, Social Media Marketing, and Start Ups.
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