• Helping companies leverage data & AI to drive growth (2x leads, decrease in cost-per-lead, revenue up 50% YOY)• Deep familiarity with AI platforms including ChatGPT, Midjourney, ElevenLabs, Claude, RunwayML, Stable Diffusion, Cursor and more• Developed Marketing AI Tools including, Brand-Aligned Content & Creative Generator, RFP Analyzer, Review Reply Automation, and SubPlanAI (an AI lesson plan generator for teachers)

• Oversaw Marketing, Product, and Data teams for an innovative healthcare-technology startup solving the biggest public health crisis of our time.• Revised market strategy, resulting in closed deals with insurers including the largest Health Plan in the United States• Redesigned brand, website and mobile application - achieved industry leading 68 NPS score• Developed innovative digital contingency management approach - resulting in 88% abstinence at 6 months and far surpassing partner goals (76% increase in primary care visits, 34% increase in prescription refills, and 14% decrease in ER visits).

• Key leader in building $500MM (Leafly) and $1B+ (Tilray) publicly listed companies within the Privateer portfolio• Drove revenue to all-time high, creating the largest global company (Tilray) in the legal cannabis space• Led marketing strategy, driving revenue of new product line from zero to over $5MM in less than 9 months• Established KPIs, created reporting framework, and leveraged digital, mobile, and AI to enhance experiences across the consumer journey• Built dedicated Market Research/Analytics Team from the ground up

• Full P&L management for an 8-figure technology company• Tripled revenue over 3 year period and guided business to profitability for the first time, named the Inc. 500’s fastest growing company in Seattle.• Drove website & mobile app traffic from 2 to 15 million monthly visits• Named “App of the Year” in 2015 by Geekwire, beating out Microsoft Office for iPad.• Led product development across the organization• Spokesperson for the company at conferences, with investors, and in interviews with massive worldwide publications (Wall Street Journal, Fast Company, SXSW, Seattle Interactive, etc).• Led company reorganization, including brand repositioning and mission, vision and culture identification. • Nominated – 2015 PSBJ’s 40 under 40

• Built and scaled marketing team from the ground up. • Product Development & Innovation, launched key features driving traffic and user engagement to all-time highs• Led all marketing, branding, advertising and PR company-wide – with a focus on data & measurable ROI • Led all Digital, Mobile and Product Marketing - including Online Advertising, Social Media, Blogging, CRM/Push, Marketing Automation, Video Production, Search Marketing/Optimization, Campaign Landing Environments, and Attribution Modeling, A/B Testing, Analytics, and Platforms and Tools assessment and implementation. • Campaign Development & Execution – Digital, CRM, Print, Radio, Television, OOH, Social, Events, PR, Partnerships & Sponsorships, and more. • Launched innovative partnerships with Rolling Stone, Uber, Burton Snowboards, Playboy, iHeartradio and more. • Spokesperson for the company at conferences, with investors, and in interviews with massive worldwide publications (Wall Street Journal, Fast Company, SXSW, Seattle Interactive, etc). • Launched new content-marketing division, responsible for 5x increase in web traffic and hundreds of millions of content views & shares worldwide. • Recruited unmatched team of professionals from Amazon, Starbucks, Edelman, Time, Coca-Cola, and more. • Market Expansion – Developed comprehensive strategy and managed rollout of campaigns around the world. • Developed innovative marketing campaigns driving massive coverage around the world, including the first cannabis advertisement in the New York Times – Driving 500 million impressions worldwide. • B2b Demand Generation - Drove targeted traffic to increase loyalty and deliver qualified leads to sales, managed salesforce.com integration, and nurture leads from top of funnel awareness to conversion.

• Led Consumer Social Media campaigns for the company including planning & creative development, social integration with TV & digital, paid media execution, global rollout, measurement, analytics and reporting.•Utilized paid social to launch/drive adoption of Microsoft Surface, growing business to $1 Billion in one year. • Point of contact for Social Media Platform product improvements. Prioritized feature requests, piloted staggered rollout, and launched features such as the "Global Pages Platform, and Facebook Timeline. •Designed, planned and executed social media for the Microsoft Surface/Windows 8 launch, including paid media, guidance to Microsoft BG Social leads & over 50 subsidiary nations, internal reporting and more. •Grew social media audience 10x to over 100 million – one of the largest in the world. Piloted social customer service channels resulting in 30% cost savings while maintaining CSAT.• Acted as resident Social Media expert including reports to senior executive leadership.• Partnered with stakeholders across the company including .COM, SEO, Engineering, Research, Customer Service & Support, and more to consistently provide audience with unparalleled social experiences

• Led Microsoft Windows Social Media Strategy worldwide.• Provided strategic direction to over 50 subsidiary nations around the world. • Supported groundbreaking worldwide consolidation of Windows Facebook audience via the “Vitrue” platform bringing together over 40 markets onto one global page. • Led dynamic digital partnerships for Microsoft with ESPN, the NFL (Superbowl Integration), Sundance Film Festival, Major League Soccer, and more.• Supervised and provided feedback and coaching for team of 4+ employees.• Managed multi-million dollar budget.

• Designed, planned and executed all Social Media components of the Windows 8 launch, including paid media execution, publishing guidance to Microsoft BG Social leads & over 50 subsidiary nations, internal reporting and more.• Supported groundbreaking worldwide consolidation of Windows Facebook audience via the “Vitrue” platform bringing together over 40 markets onto one global page.• Oversaw all content posted to Windows social media channels worldwide.• Partnered with stakeholders across Microsoft including PR, Digital, Campaigns, Windows.com, Engineering and others to consistently provide audience with unparalleled social experiences.• Consolidated metrics and reporting efforts through the creation of a best-in-class analytics dashboard. • Led the creation of Windows Social Customer Service and Support handles for the first time. • Increased Fan base from 1.7 million to over 13 Million and raised fan engagement by over 200% to the highest within Microsoft.• Worked diligently with Social Media partners to establish Windows as a leader in the social media space.

-Microsoft Windows - Social Media Consultant - Full description and recommendations above, under "Social Media Marketing Manager"-Microsoft SQL Azure, 2011: Supported development of long-term social marketing strategy for a Microsoft product group.

On-air Broadcaster - Developed and executed 2 prime-time specialty shows, monitored ratings, & adapted shows to meet listener demand.- Raised $100,000 during biannual pledge drives assisted by launch of online donation capability.Production Director- Trained students in on-air announcing skills, interviewing techniques, and advanced audio editing. - Supervised production of all on-air material including PSA's, underwriting, and pre-recorded material.