An Executive and Non-Executive Marketing Consultant providing impartial business advice and specialist knowledge in marketing strategy.Boardroom, C-Suite/senior-executive level practitioner with a track record of marketing strategy development and implementation within the UK and International markets. Adept at building stakeholder relationships at boardroom level and instrumental in achieving significant growth and profitability for many businesses throughout the last thirty years.Commercially focused brand advocate with a clear understanding that high standards concerning internal culture, ethics and corporate social responsibility must be achieved, particularly as technology now enables such standards to be transparent, open to scrutiny and ultimately likely to affect the commercial performance of a brand.Business performance analysis underpinned by financial modelling, market analytics and a deep understanding of integrated marketing channels.A supporter of marketing innovation and digital technology that has extended traditional marketing interactivity and allowed direct and responsive personalised communication.Change management and strategic marketing expertise gained in both B2B and B2C environments within multiple industry sectors, including financial, legal, retail, recruitment, charity, leisure, tourism, manufacturing, healthcare, and food & drink. Founder of WTWS marketing consultancy, formerly known as Wall To Wall Sunshine, with a commitment to delivering independent “best advice” business and marketing strategies with a deep appreciation that new customer acquisition combined with life-time-value customer retention remains central to a successful business model.