The InterWork Alliance (IWA), merged with GBBC, is a non-profit, member-led organization creating platform-neutral specifications and trusted certification to define how digital token business processes can interwork regardless of location or market segment. Reported to the Board of Directors.By focusing on real-world projects, market requirements, and performance metrics, the IWA will define a tokenization taxonomy framework and interworking standards to drive business-level interoperability, multi-party interchange, and trust across applications and networks. My FAQ-What is a token?Something serving as an indication, proof, or expression of something else. Ex- Think Monopoly Boot or Race Car Token.A digital token is, very simply, a piece of data that stands in for another, more valuable piece of information. Tokens have virtually no value on their own - they are only useful because they represent something bigger. What is Tokenization? The process of turning something with value into a unique representation of that value. Tokenization is the process of removing sensitive data from your business systems by replacing it with an undecipherable token and storing the original data in a secure cloud data vault. Encrypted numbers can be decrypted with the appropriate key. Tokens, however, cannot be reversed, because there is no mathematical relationship between the token and its original number.What problem is it solving?To call out a few, Security, Trust, Speed, Authenticity.... IWA introduced the following use cases in the fall: Sustainability, DLT Security, and Global Trade & Supply Chain. FinTech Debt/Equity Project Launched in Q2 2021

✔Grew The InterWork Alliance Tokenization Standards Organization 2X and built the strategic plan to merge IWA with the Global Blockchain Business Council. ✔Drove all functions for the merger for seamless integration (Operations, Finance, Marketing, Executive).✔Lead the Growth of the GBBC and IWA membership.✔Report to CEO and have the charter to build membership revenue and ecosystem market development.✔Responsible to integrate CRM systems and to scale the organization's customer engagement plan.✔Manage the Product and Project Management Cycles for the continuing operations for IWA and the Token Taxonomy Framework Open-Source Blockchain and Tokenization Implementations.✔Lead the IWA Leadership Team comprised of top blockchain and digital assets Executives.✔ Drive GBBC Web3 Supply Chain Strategy on BITA Leadership Team ✔Develop Marketing Strategy for pre and post-merger for IWA and GBBC Go to Market.✔Designed the Blueprint and Playbook for the company growth within GBBC. ✔Represent The GBBC and IWA at thought leadership events, webinars, and executive engagements.

Primary strategist of taking emerging technologies to market and finding new partners and customers. Notable projects involved product development and GTM with Tokenization, Financial Technology, Blockchain Implementation, and Smart Contracts. Projects included innovative digital and traditional sales, marketing, and B2B/B2C growth initiatives. I also project-managed both business development and sales. I have led go-to-market action plans, translating client requirements into tangible results. I spearheaded revenue generation, full life cycle project management, market share expansion, client engagement, and contract negotiations. I leverage my expertise in Cloud, Blockchain, IoT technology, SaaS pricing, and competitive intelligence to deliver tailored solutions.✔ Delivered Sales/Marketing Ops and GTM, Ecosystem Partnerships, and recurring Monthly Revenue for Tokenization Projects.✔Led the development strategy for a Blockchain-focused startup, resulting in engagement with over 400+ CXO, Cryptocurrency, Developer, and Venture Capitalist leaders.✔Negotiated the first FinTech MVP partner contract and go-to-market plan worth $300K.✔Developed and Hosted 12+ live events that featured executive level new technology insights for video podcasts that cultivated relationships and leads. ✔Researched and Recruited notable digital transformation thought leaders as guest speakers in FinTech, Blockchain, Supply Chain, Institutional Investing, Cryptocurrency, Smart-Contracts, IoT, Machine Learning, 5G, and Regulatory Compliance. ✔Directed business growth by authoring a Quarterly Sales Strategy, which included a 90-day plan, hiring plan, and revenue projections.✔Transitioned Go-to-Market strategy for an IoT startup to a SaaS sales model to co-sell as an AWS Cloud partner and increase customer sell-through.✔Leadership Roles included:Founder, Fractional Asset Solutions, Inc.– Seattle, WAChief Revenue Officer, Look Lateral– Bellevue, WASales Director, BSquare- Bellevue, WA

In this role, I was on the core Project Management Group and was the primary overseer of revenue generation, customer service, technical direction, and product launches. Project managed design and implementation of new digital advertising units for both consumer websites and mobile apps. I also extracted new market opportunities by influencing enterprise-wide change initiatives in product development. I created solutions that incorporated CRM, Data, and Business Intelligence. ✔Negotiated contracts and deal terms between $50K and $15M per year.✔Launched the “Voice of the Customer” initiative, a critical product driver.✔Designed, developed, and deployed the new MSN.com Sports sales strategy that secured $1M (Q1) in digital advertising revenue from Fortune 500 customers.✔Migrated $30M in contracts from the MSN Money website platform to a newly designed release to market website via integration of a new sales action plan and market position.✔Initiated, Planned, Executed, Monitored and Controlled processes for new consumer web sites.✔Supervised, equipped, and coached 15+ cross-functional staff that resulted in a 100% customer retention rate.

In this position, I was a proactive leader of brand growth, reach, and footprint. I was recognized as a thought leader and trendsetter, delivered valuable insights to high-value customers, including Fortune 200 accounts. I motivated and mentored a 30-member virtual team in driving pipeline management and in-market customer meetings to bolster client acquisition and foster existing client relationships. I also advanced Cloud solutions and emerging trends to financial institutions through effective communications and exemplary account relations, yielding superior vertical growth. ✔Boosted annual digital advertising revenues to 17%, generating long-term contracts worth up to $15M each per year. ✔Drove Change Management and Introduced Solution Selling to 20+ global accounts outside of the U.S. ✔Rolled out a new sales model that cut sales costs by approximately 15%. ✔Established the company’s most significant industry vertical by presenting an enterprise solution story to C-Suite Customers.✔Distinguished guest speaker at 10+ JFAM Financial Marketers Alliance meetings (NY).

I was a resourceful director of sales, strategic development, tactical implementation, revenue generation, go-to-market execution, and change integration across diverse industries such as: Technology, Retail, Financial Services, and Autos. I streamlined strategies to expertly navigate market and organizational change while continuously positioning for revenue growth. ✔Achieved $795M in annual sales by scaling industry trade marketing, sales training, and customer engagement directives. ✔Expanded market presence to nine verticals and enhanced partner communications by overhauling the Vertical Advertising Sales Team. Revitalized the team to align with evolving market demands. ✔Created a new sales and marketing team to pioneer strategy for nine industry verticals. Recruited, screened, and selected 15 senior staff.✔Directed and implemented a new Solution Specialist Selling model, emphasizing recruitment of well-qualified candidates for the application of the model across the sales organization.

U.S. Advertising Retail Financial Services Sales Director, Microsoft – New York, NY Regional Auto Industry Leader, Microsoft – Detroit, MINational Sales Director – Strategic Accounts, Microsoft – New York, NY