Paul Reavis Email & Phone Number

Atlanta Metropolitan Area

Greater Atlanta Area

• Led development of in-store customer experience, visual merchandising strategies, fixture design, POP development, print production, floorplan moves, budgets, ordering process, logistics, and installation for assigned.
• Partner with retail teams and market leaders to create impactful presentations and technology solutions that boost operational & merchandising vision and drive traffic to stores
• Supervised two print & creative managers and several indirect reports, providing leadership, mentoring, and coaching to ensure maximum productivity while delivering high-quality/high-value solutions aligned with local.
• Leveraged consumer insights and market research to inform design decisions and direct creative to support customer shopping behaviors, rapid deselection, retail activation, and reduce friction
• Partner with retail teams, market stakeholders, and support agencies to develop scope-integrated planning tools that drive accountability, optimize schedules, resolve issues, and support forecasting models
• Delivered 5% print savings, 85% shipping cost reduction, and 20% savings in installation labor by redesigning the appliance showroom sign package, leveraging innovative substrates and custom sign hardware

Atlanta, Georgia, United States

• Orchestrated creative development of consumer point of purchase (POP)/signage, packaging design, concept renderings, and instructional design to support the visual merchant’s overall vision
• Facilitated consistent use of brand standards across all business lines, leveraged consumer insights and market trends to drive POP updates and elevate the customer experience
• Led single-intake initiative involving collaboration with cross-functional business partners to consolidate data requirements for project initiation, reducing inaccuracies & data duplication for all customers
• Developed a collaborative web-based database solution with custom reporting capabilities to manage renderings, budgets, production, vendor management, and implementation for annual manager’s meetings, eliminating data.
• Spearheaded POP template standardization aligning copy and content requirements to THD and vendor brand standards, reducing proof cycle rounds by 15%
• Worked with internal stakeholders to implement growth strategies and drive multi-channel communications to engage & align business units

Atlanta, Georgia, United States

• Managed monthly off-shelf & cross-merchandising programs, quarterly event direction, Merchandising Action Planner (MAP) publication, and all merchandising store communications
• Oversaw creative direction to agencies and presented concepts to internal leadership to secure alignment and drive excitement with actionable associate-focused merchandising communications
• Provided basket data analysis and consumer insights reporting to leadership that drive attachment sales through product placement in key areas across the store, increasing sales by 30%
• Collaborated with field leadership to create custom reporting for divisional selection walks and agency hand-off for MAP build