Broker Sales Manager
• Managed broker team to help deliver top line sales revenue and gross margin profitability for Midwest grocery and military customers for all of Newell brands including Yankee Candle, Rubbermaid, Ball Jars, Sharpie, Mr. Coffee, and more • Accounts managed: Hy-Vee, UNFI, AAFES, NEXCOM, AWG/VMC, Schnucks, Certco, Woodman’s, Fresh Thyme, and Fareway• Lead line review process with internal teams and broker partners to present POG recommendations to accounts• Utilized market data and shopper insight data to gain fair share of retailer shelf space• Built promotional calendars to strategically use trade spend and drive incremental sales• Collaborated with Demand Planning to develop an accurate sales forecast• Successfully gained checklane space for our automotive items within Hy-Vee• Grew AWG business by +20% in Writing, +16% in Home Fragrance, and +67% in Baby divisions for 2023• Minimized financial impact of SKU rationalization by working with internal teams on creative solutions• Executed pricing increases across all divisions with no loss of SKU count or overall space• Reduced complexities by standardizing all reporting and Sharepoint files for internal and broker partners• Proactively identified potential shortages and provided a course of action to accounts to minimize shipping issues