Strategic Marketing Projects:Overseeing the development/ implementation of the following (for RCSI Dublin):- Digital-first Marketing Communications Strategy- Market Insight Research System - Student Insight Research System- Content StrategyCampaign Development & Activation:- Overseeing digital campaigns (FB, Google PPC & Display, IG, TT) for all UG courses targeting EU prospects and students in global markets- Supporting the Student Recruitment Team with the promotion of prospect-focused events, school visits, open days and webinars- Building relationships with in-market partners and co-ordinating on marketing campaigns, content and collateral- Supervising digital campaigns (FB, Google PPC & Display, IG, LI) for all in-scope PG schools in Ireland and in international marketsWebsite Management:- Supporting ongoing audits and refreshing of UG pages on RCSI Dublin site and ensuring that all key sections are fully optimised for search- Overseeing banner and content calendars for the RCSI Dublin website- Leading projects to enhance performance of RCSI Dublin website- Overseeing projects such as Google Analytics 4, Google Enhanced Conversions, Consent Mode v2 etc.Content Creation & Management:- Supervising the creation of engaging digital assets for campaigns, website, SM channels and CRM emails - Overseeing content schedules for key RCSI programmes- Supporting the development of rich organic content for ‘RCSI_Student Life’ social media channels- Working on UG prospecti for students in domestic and international marketsOther Collaborative Projects:- Working with Communications Team to supporting strategy, activation and reporting for paid reputation enhancement campaigns to positively impact THE/ QS rankings- Liaising with RCSI campuses in other geographies to ensure campaign alignment- Working with Finance Team on management of non-pay budget- Working with HR Team on campaigns to recruit academic, clinical and professional staff

- Leading strategy development, business planning and financial budgeting/ forecasting across all commercial areas within Surgical Affairs (SA), RCSI - Leading marketing communications activity across domestic/ international business areas - Leading all SA marketing research, marketing communications and public relations initiatives- Ensuring SA commercial activities are aligned with RCSI corporate mission/ strategic objectives- Acting as principal customer interface for existing partners and leading the profiling of/ engagement with prospective clients such as healthcare educators, providers and regulators - Coordinating the development of new academic programmes, support materials and external resources for domestic students, International Medical Graduates and MRCS exam candidates in target markets- Working with Enterprise Ireland/ Irish Embassies in target territories on development initiatives- Managing multi-annual budgets and all aspects of financial management for overseas activities- Establishing governance and reporting structures/ procedures for SA international pillar - Setting individual/ team objectives and supporting colleagues’ development/ career progression- Managing pillar’s day-to-day operations in cooperation with RCSI HR/ IT/ Finance functions

- Delivering “Strategic Marketing & Planning” seminars and tutorials to BBS Yr4 students- Setting and correcting continuous assessments/ examinations- Supporting students and providing feedback on their academic performance- Developing distance education materials and manuals- Participating in Examination Boards and leading ongoing module development

- Leading delivery of Master of Arts (Leadership & Strategy) Degrees in Seychelles and Lesotho- Managing key stakeholder relations at institutional/ local/ governmental levels in Seychelles and Lesotho- Liaising with IPA Postgraduate Studies Office on maintenance of student records/ communications- Advising on the development/ implementation of marketing communications for IPA undergraduate and postgraduate professional education programmes- Establishing direct marketing initiatives and engaging with Government Depts., Healthcare Organisations, Local Authorities and other public bodies to promote IPA education programmes - Lecturing undergraduate/ postgraduate students; setting/ correcting continuous assessments/ examinations; and, supervising Masters Dissertations

- Full budgeting and P&L responsibility across all Medical Validation Ireland (MVI) activities - Ensuring the delivery of MVI Programmes within projected timelines/ budgets- Supervising project planning and ensuring that programme risks for MVI and other key stakeholders are identified/ mitigated - Overseeing the preparation of Technical Bids and Commercial Bids in response to client RFPs - Ensuring appropriate quality standards maintained and developed across all activities - Managing all aspects of HR/ IT/ Finance functions- Leading business planning and strategy development processes