Paul Richardson Email & Phone Number

Almería, Al, Es

Almería, Andalusia, Spain

London, United Kingdom

• Managed integration of Capital Pub Company and Real Pub Company digital function, the combination of which formed the Metropolitan Pub Company• Created and launched sporting, food and drink focused and seasonal campaigns• Developed a Drupal CMS website to create individual pub websites across an estate of unique pubs• Built the retail calendar to develop the marketing strategy for the financial year• Worked with partner and development teams to devise and launched an ecommerce solution so customers could Order & Pay at table or order in advance for collection• Collaborated with liquor and technology suppliers on activation and marketing campaigns• Rolled out Deliveroo across multiple menu concepts• Produced email marketing campaigns and grew pubs’ individual databases• Developed brand identities for an estate of unique pubs• Overhauled menu process, from concept to launch and brought all design and copy editing centrally• Created and promoted a gift card program, which resulted in Metropolitan Pub Company seeing the highest spend per head in gift card sales as compared with other Greene King brands• Scaled up multiple annual events, making them some of Greene King’s biggest trading days of all time• Worked with agencies and freelancers to produce marketing assets for branding, POS, menus and marketing campaigns• Mentored an apprentice through a digital marketing apprenticeship, which they passed with distinction• Art directed filming and photoshoots

London, United Kingdom

• Built and sent email marketing campaigns for clients, such as Bramley Apples, BT, Cafe Royal, Sass & Belle and Capital Pub Company• Responsible for improvement of RJB Stone and Sass & Belle e-commerce platforms• Pitched to and executed marketing campaigns for Sass & Belle• Seconded to Capital Pub Company 4 days a week

London

• Managed the roll out of new pub websites built on Umbraco CMS• Designed and built the Capital Pub Company corporate site on WordPress• Updated all Capital Pub Company websites to keep them relevant and to help improve search engine rank• Ran training sessions for pub teams on how to use social media and update their own websites to allow them to promote theirbusinesses and events• Developed awareness for Capital Pub Company pubs though the use of social media, email marketing, SEO and Social PPC to increase traffic to websites and pubs

• Represented K2 skis, LINE skis, Volkl skis, Marker Bindings, Dalbello Boots and Full Tilt Boots for the UK market• Responsible for sales, staff training, ski demos, marketing, forecasting and pricing• Worked with UK multi-store and independent retailers• Supported independent retailers to increase sales from their websites and improve their digital presence

Covent Garden, London

• Assisting ski hardware buyer in product testing and evaluating/viewing products• Staff recruitment including CV reviewing, interviewing, and onboarding• Managing staff roster for 35 staff • Merchandising • Cashing up and Banking• Internet enquiry responseStaff training:• Till usage• Internal phone system• Sales techniques and methods• Ski boot fitting• Conforma’ble footbed training.• Ski Workshop, mounting and servicing

France, Austria And Italy

Over three winter seasons I worked for Equity Total Ski as a Ski Guide, Ski Technician and Hotel Support in Italy, France and Austria.Responsibilites included:* Ski Guide included daily route planning, guiding and customer service* Ski Technician included fitting rental equipment for 100 plus customers, plus servicing equipment after use* Hotel support included supporting events such as transportation and evening activities, as well as resort snow reporting for company website