Paul Robson Email & Phone Number

United States

Own, lead, and manage the Banks suite of consumer bank card models responsible for making approve/decline, line and pricing decisions.

Own and manage all consumer deposits and small business card and deposit marketing modeling initiatives for the Bank. Management of modeling associates providing oversight and mentorship through all phases of the modeling lifecycle including planning, data integration, modeling, testing, governance review, implementation, and ongoing maintenance. Lead the relationship with the Banks product, strategy, and marketing teams from the modeling side.

Greater Philadelphia Area

Greater Philadelphia Area

Build statistical models in support of the Banks consumer analytics and direct marketing efforts.- Logistic regression, Multi-Variate Adaptive Regression Splines, Random Forrests, Generalized Naive Bayesian Classifiers, Stochastic Gradient Boosting, Importance Sampled Learning Ensembles

Cincinnati Area, Ky

Senior Statistical Consultant - Build and execute statistical and agent based simulation models for sales forecasting and marketing mix - Manage entire analytic process from data collection and summary to model building and validation - Direct client strategy through simulation of potential future trajectories in order to optimize desired outcomes Key Accomplishments: - Designed dynamic pricing model for a major league baseball franchise utilizing multinomial logit discrete choice models to quantify the impact of section level price changes on ticket sales - Methodology development for finding optimal parameters and quantifying statistical significance in simulation models

Cincinnati, Ohio

Senior Data Scientist, Price & Promotions (2012-2013) - Led development and application of analytical solutions to identify ideal product prices and promotions for the largest grocery retailer in the US - Employed price optimizations, oversaw implementation and led measurement of success utilizing loyalty card transaction data - Segmented customers, items and categories to prioritize and address business questionsKey Accomplishments: - Automated teams standardized reporting to free up analyst time for development and innovation - Led optimization strategy testing through selection of departments and analysis of system constraints to evaluate feasible region for optimization and gain support for relaxation of constraints Data Scientist, Communications & Media (2011-2012) - Targeted customer first direct mail marketing communications by mining and aggregating massive data sets data across sources - Managed campaign implementation processes providing oversight of international team - Conducted back end modeling and statistical analysis to direct future strategyKey Accomplishments: - Led a pilot and the company adoption of factorial experimental designs for more efficient testing of creative content, messaging and offer value - Led the companies first omni-channel marketing campaign targeting customers simultaneously across direct mail, email and online display advertising Data Science Intern (Summer 2010): - Assisted in the development and implementation of a new metric to measure store performance through a customer centric lens - Built statistical models for multiple divisions of the US largest grocery retailer to quantify the gap between actual and attainable market share

Knoxville, Tennessee Area

- Lecturer for Introduction to Statistics (Stat 201) for class sizes 80-120 students- Responsible for lesson, quiz and exam development- Provided weekly individual assistance and tutoring in the University of Tennessee’s statistics lab

Master Of Science, Statistics, 4.0

Activities and Societies: Graduate Teaching Associate American Statistical AssociationConcentrations: Statistics, Experimental Design.

Bachelors In Science, Mathematics And Statistics