Paul Robson

Paul Robson Email and Phone Number

Senior Vice President; Consumer Behavior Modeler IV at Bank of America @ Bank of America
charlotte, north carolina, united states
Paul Robson's Location
Newark, Delaware, United States, United States
Paul Robson's Contact Details

Paul Robson work email

Paul Robson personal email

About Paul Robson

Talented M.S. statistician with experience in modeling and big data analytics as well as programming and database management. Possesses excellent interdisciplinary internal and external communication and has strong problem solving skills. Experience in management and university-level teaching with exceptional ability to explain complex statistical problems in a clear and comprehensible way. Able to think critically to generate actionable, data-driven plans.

Paul Robson's Current Company Details
Bank of America

Bank Of America

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Senior Vice President; Consumer Behavior Modeler IV at Bank of America
charlotte, north carolina, united states
Employees:
250057
Paul Robson Work Experience Details
  • Bank Of America
    Svp Consumer Behavior Modeler Iv
    Bank Of America Jan 2023 - Present
    United States
    Own, lead, and manage the Banks suite of consumer bank card models responsible for making approve/decline, line and pricing decisions.
  • Bank Of America
    Vice President; Consumer Behavior Modeler Iii - Modeling Lead
    Bank Of America Jun 2019 - Jan 2023
    Own and manage all consumer deposits and small business card and deposit marketing modeling initiatives for the Bank. Management of modeling associates providing oversight and mentorship through all phases of the modeling lifecycle including planning, data integration, modeling, testing, governance review, implementation, and ongoing maintenance. Lead the relationship with the Banks product, strategy, and marketing teams from the modeling side.
  • Bank Of America
    Vice President; Consumer Behavior Modeler Ii
    Bank Of America Jan 2017 - Jun 2019
    Greater Philadelphia Area
  • Bank Of America
    Assistant Vice President; Consumer Behavior Modeler I
    Bank Of America May 2015 - Jan 2017
    Greater Philadelphia Area
    Build statistical models in support of the Banks consumer analytics and direct marketing efforts.- Logistic regression, Multi-Variate Adaptive Regression Splines, Random Forrests, Generalized Naive Bayesian Classifiers, Stochastic Gradient Boosting, Importance Sampled Learning Ensembles
  • Thinkvine
    Senior Statistical Consultant
    Thinkvine Nov 2013 - May 2015
    Cincinnati Area, Ky
    Senior Statistical Consultant - Build and execute statistical and agent based simulation models for sales forecasting and marketing mix - Manage entire analytic process from data collection and summary to model building and validation - Direct client strategy through simulation of potential future trajectories in order to optimize desired outcomes Key Accomplishments: - Designed dynamic pricing model for a major league baseball franchise utilizing multinomial logit discrete choice models to quantify the impact of section level price changes on ticket sales - Methodology development for finding optimal parameters and quantifying statistical significance in simulation models
  • Dunnhumby
    Senior Data Scientist
    Dunnhumby Jun 2010 - Nov 2013
    Cincinnati, Ohio
    Senior Data Scientist, Price & Promotions (2012-2013) - Led development and application of analytical solutions to identify ideal product prices and promotions for the largest grocery retailer in the US - Employed price optimizations, oversaw implementation and led measurement of success utilizing loyalty card transaction data - Segmented customers, items and categories to prioritize and address business questionsKey Accomplishments: - Automated teams standardized reporting to free up analyst time for development and innovation - Led optimization strategy testing through selection of departments and analysis of system constraints to evaluate feasible region for optimization and gain support for relaxation of constraints Data Scientist, Communications & Media (2011-2012) - Targeted customer first direct mail marketing communications by mining and aggregating massive data sets data across sources - Managed campaign implementation processes providing oversight of international team - Conducted back end modeling and statistical analysis to direct future strategyKey Accomplishments: - Led a pilot and the company adoption of factorial experimental designs for more efficient testing of creative content, messaging and offer value - Led the companies first omni-channel marketing campaign targeting customers simultaneously across direct mail, email and online display advertising Data Science Intern (Summer 2010): - Assisted in the development and implementation of a new metric to measure store performance through a customer centric lens - Built statistical models for multiple divisions of the US largest grocery retailer to quantify the gap between actual and attainable market share
  • University Of Tennessee
    Graduate Teaching Associate
    University Of Tennessee Aug 2009 - Jul 2011
    Knoxville, Tennessee Area
    - Lecturer for Introduction to Statistics (Stat 201) for class sizes 80-120 students- Responsible for lesson, quiz and exam development- Provided weekly individual assistance and tutoring in the University of Tennessee’s statistics lab

Paul Robson Skills

Analytics Statistics Sas Statistical Modeling Data Analysis Analysis Predictive Modeling Segmentation Data Mining R Predictive Analytics Sas Programming Customer Insight Logistic Regression Spss Marketing Research Consumer Behaviour Brand Loyalty Quantitative Research Cluster Analysis Business Analytics Machine Learning Neural Networks Agent Based Modeling Agent Based Simulation

Paul Robson Education Details

Frequently Asked Questions about Paul Robson

What company does Paul Robson work for?

Paul Robson works for Bank Of America

What is Paul Robson's role at the current company?

Paul Robson's current role is Senior Vice President; Consumer Behavior Modeler IV at Bank of America.

What is Paul Robson's email address?

Paul Robson's email address is ro****@****ail.com

What schools did Paul Robson attend?

Paul Robson attended University Of Tennessee-Knoxville, Miami University.

What are some of Paul Robson's interests?

Paul Robson has interest in Scuba Driving, Hiking, Music, Drums, Golf.

What skills is Paul Robson known for?

Paul Robson has skills like Analytics, Statistics, Sas, Statistical Modeling, Data Analysis, Analysis, Predictive Modeling, Segmentation, Data Mining, R, Predictive Analytics, Sas Programming.

Who are Paul Robson's colleagues?

Paul Robson's colleagues are Judy Risher, Rakesh Shetty, George Henry, Jon Owen, Nastassja Moret, Elena Perry, Lokesh Dwivedi.

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