Responsible for ecosystem-led growth, a go-to-market strategy that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships and revenue.

We improve the speed and efficiency of your customer communication Ecosystem through AI technology to take steps out and remove the chance of human error.

As a key driver of innovation in my role at Crawford Technologies, I spearheaded the transformation of our partner reseller program into a dynamic Partner Ecosystem model centered around a robust Co-selling strategy.Our strategic shift brought forth a range of invaluable benefits:🚀 Identifying Overlapping Customers: Our ecosystem helped pinpoint shared customers across partners, creating opportunities for cross-selling and upselling.🌐 Access to New Prospects: Collaborative efforts within our ecosystem granted us access to prospects already engaged with our partners, simplifying warm introductions.🌟 Enhanced Value Proposition: Through collective efforts, we crafted holistic solutions that elevated our customer value proposition.🤝 Joint Sales Initiatives: Partnering closely with other businesses enabled us to design and execute joint sales initiatives, leveraging our combined strengths.⏳ Faster Deal Cycles: The Co-selling model streamlined deal cycles, allowing us to promptly address shared customer needs.📊 Targeted Marketing Campaigns: Armed with shared insights, we fine-tuned our marketing campaigns to cater to specific customer segments with precision.📈 Data-Driven Decision Making: Our Co-selling strategy empowered us to make informed decisions based on data-driven insights.At Crawford Technologies, our Partner Ecosystem thrives on collaboration, data intelligence, and aligned efforts. The implementation of our Co-Selling strategy has significantly expanded our customer reach, driving remarkable revenue growth. Let's connect and explore how we can amplify our partnerships further!

Sales Development Unified Workflow Orchestration of Omnichannel Customer CommunicationsHealthcare, Insurance, Financial Services, and Business Process Outsourcers Overachieved sales targetsCOVID Go-To-Market strategy: Created a collaborative team with Sales, Customer Success, and Marketing focused on a new go-to-market strategy with COVID

#1 in sales performance every yearINLET: A Secure e-Delivery PlatformAcquired by Fiserv March 2020

Performance: Leading Sales Producer in Pitney Bowes VollyThirty-six contracts closedVolly - The digital mailbox delivery service

- Led and directed a team of ten direct sales professionals with success. Achievements:- 2010 – Every team member won President’s Club Sales Award.- 2010 – Sales growth of over 80%.

Financial Services - Grew new business revenue $12M per year to $26M per year and $300M in annual services revenue.Guided the operations and strategy of sales and marketing department while regularly attaining key metrics through leveraging the skills of six directly reporting sales professionals.

Achieved 12 of 16 possible Presidents Club AwardsEnterprise Software and Production Publishing SolutionsGM Global Accounts, NE Sales Operations. Solutions ManagerSystems Sales Manager, Printing Systems Specialist