LuxChartersIbiza.com specialises in luxury and last minute yacht charters in Ibiza, Spain.

Creative graphic design, digital and off-line marketing solutions for select clients. Clients in luxury travel, health & beauty, telecoms. Offering marketing and design solutions including: brand creation; brochure design and production; website design and development; marketing strategy, planning and implementation; project management. Both on and offline.

Scott Dunn, Head of MarketingOct 2004 to April 2012Direct B2C luxury tour operatorDeveloped Marketing department and driven the direction of the brand with an effective and clever use of a limited budget. Responsible for strategic planning and implementation,whilst managing a team of four.Since joining the company in 2004, I drove all aspects of marketing to generate leads and resulting sales from £15m in 2004 to over £27m in 2012.I was responsible for all aspects of brand direction, marketing planning and communications, with emphasis on digital and direct marketing including brochure strategy.Directed digital marketing campaigns including email, SEO, PPC and remarketing, as well as landing page development and conversion. Directed and delivered a very successful, fully quantifiable and sector-leading PPC campaign, which resulted in a major strategic change in marketing focus.Directed all design agencies as well as directed and managed more cost effective freelance resources to maximise limited budgets.Worked with data agency to develop a segmentation model of the buyers’ database.Re-launched new childcare brand in 2012 called Scott Dunn Explorers and responsible for high impact resort campaign ‘From the Alps” in 2009, as well as innovative at the time, sales quote documents in 2007 along with the company’s second website.Directed PR, both through PR agencies and from 2010, in-house. Scott Dunn was voted the Conde Nast Traveller Best Specialist Tour Operator 2011, runner-up in The Sunday Times Travel Magazine Readers Awards 2011 and highly commended by Junior Magazine 2011.Developed marketing partnerships with Mercedes, British Airways, Laurent-Perrier, Riverside Health & Rackets Club, Maggie & Rose, Merino Kids, Sipsmith and more.

Freelance position in direct marketing agency working on Orange, including customer acquisition and retention programs, literature development for their prepaid and account customer base.

Affinity Telecom and Distribution focused on design and distribution of pre-paid products and services. The company entered into a joint venture with Columbus Direct travel insurance to sell pre-paid travel insurance services. Sold via Travelex, sales peaked at £750,000pa. Affinity also created the Simplydial brand which was an international dial-through service for cheap international calls (www.simplydial.com) which was sold to Recall Group plc in 2003.

Project to launch alternative payment system concept based on PIN number and prepaid card technology. Raised seed capital from incubator to develop the idea from the ground up. Whilst developing this start-up, I worked part-time at America First and Affinity Distribution.

Worked for America First pre-paid calling card company whilst developing Squarecash concept with the owner.

CallTrak Systems International was a telecoms start-up which developed a prepaid solution for call-shop airtime sales and management. The company created a network of over 100 retailers across UK and supplied airtime and a bespoke system which enabled retailers to manage calls and payments. The company also developed a prepaid account called KeyRing which launched in September 1999 which enable 1XXX calls to be made on a prepaid account, topped up in PayPoint outlets nationwide.

Account handler for Novell, quarterly pan-European marketing campaigns. Account Manager for Attachmate and Firefox.

Account Executive at TCA working on Shell (UK) account managing Select forecourt store opening promotions across the UK. Shell were the leader in transforming forecourt shops into mini convenience stores.