Paul Rufener Email & Phone Number

Denver

Bonneville Denver is a full-service radio, digital, and event marketing company. Below is a summary of the services I can provide.Bonneville Denver provides radio advertising and promotional opportunities through the following vehicles:104.3 The FAN - Denver's Sports Station1600 ESPN98.5 KYGO - Denver's Top Country StationKOSI 101.1 - Adult HitsResponsible for revenue generation through the creation and selling of advertising and promotional campaigns on the Bonneville Denver radio network. I am an expert in radio media planning and buying practices and evaluation and full-service digital solutions for small and medium-sized businesses including:Google Ads (SEM)Targeted Display and Video Digital AdsGeofencing and GeofarmingOTT and CTVWebsite Creation and ManagementSocial Marketing

Greater Denver Area

Front Range Sports Network is full service radio and event marketing company and the ESPN radio affiliate for the Denver and Ft. Collins markets - 105.5 ESPN (Sports Talk)Responsible for revenue generation through creation and selling of advertising and promotional campaigns on the ESPN Radio Denver network. I am expert in radio media planning and buying practices and evaluation. During my tenure, I achieve great success in the following:• Top Revenue Generator: Generated almost 20% of all sales revenue ($2.6 million in 4 years)• New Business: Successfully brought on 40+ new accounts that invested in advertising tactics on ESPN Denver generating over $1.5 million in revenue. On average, 26% of my annual generated revenue came from new business.• Agency Work: Consist work with several advertising and media agencies which included completing RFPs which successfully generate revenue and creating new promotional ideas for their clients.• Exclusive Clients: Received 100% of radio marketing budget from over 10 clients in market.Achievements:• #1 sales rep in department for gross and net revenue generated in 2012• #2 sales rep in department for gross and net revenue generate in 2013 and 2014• Generated over $2.1 million in revenue between 2012-2014

During my 5 years in the department, I have been recruited under various leaders to develop and enhance new internal teams for the purposes of supporting company goals of new acquisition, ROI and SAC, and customer retention. During my tenure, I have built and managed three internal marketing groups:1. Built the Local Strategic Marketing strategy and team, which actively targets prospects with competitive advantage campaigns.2. Collegiate Sports Marketing group, which invested in athletic sponsorship designed to align the DISH brand with an important collegiate institution that have a large and passionate fan base and provide unique incentives and experiences to new prospects.3. Corporate partnership management for the retention marketing team.

The primary conduit for all internal and external marketing and business development implementation for the west coast region. Core responsibilities included creating, implementing, and tracking corporate marketing initiatives and monitoring the competitive environment to understand and report new trends. Managed a team of 3 people who serviced regionally based DISH Network retailers in their marketing efforts. Achievements included - • Built incremental retailer incentive program that that increased retailer marketing investments by 23%.• Wrote and executed multiple training seminars designed to improve authorized retailer sales performance, operating efficiencies, and marketing effectiveness.

The primary conduit for all internal and external marketing and business development implementation for the west coast region. Core responsibilities included creating, implementing, and tracking corporate marketing initiatives and monitoring the competitive environment to understand and report new trends. Managed a team of 3 people who serviced regionally based DISH Network retailers in their marketing efforts. Achievements included:• Built retailer incentive program combined with marketing dollar support that increased retailer marketing investments and drove incremental activations resulting in a 12% increase in regional sales.• Wrote and executed multiple training seminars designed to improve authorized retailer sales performance, operating efficiencies, and marketing effectiveness.• Built relationships with corporate partners to support local retailer advertising and event expenses, thereby allowing participation in marketing ventures without budget constraints.

Direct sales representative serving as consultant, trainer, marketer, and subject matter expert to 75 authorized retailers. Achieved increased subscriber growth, increased customer loyalty, and reduced customer churn through a high energy training regiment and 24/7 support. Achievements included:• Added 8 new authorized retailers including 2 which directed contributed to achieving over 150% of quarterly goals.• Successfully implemented multiple training seminars designed to boost sales and marketing output of authorized retailers.• Received 2 Employee of the Month awards for effort for driving additional points of sales and surpassing sales goals.

Generated new company revenue through online advertising and promotional campaigns invested by clients looking to brand and align with our interactive properties. Developed multiple new corporate and small business clients through effective marketing, cold calling, networking, professional sales presentations, and follow-up.

Specialized in print and online media placement and plans for 4 major Kraft brands - Stove Top Stuffing, Stove Top Originals, Bull's Eye BBQ Sauce, and Taco Bell Home Originals.

M.A., Advertising

Activities and Societies: American Advertising Federation, 1999 National Student Advertising Competition

B.A., Business Administration

Activities and Societies: Actor in 7 live theater productions; Resident Assistant for 3 years