In this role, I lead the design of Realtor.com’s flagship iOS and Android apps, driving impactful projects that address user needs with precision. Partnering closely with product, engineering, data analytics, and research teams, I deliver mobile-first, user-focused solutions that align seamlessly with strategic business objectives.Prominent Accomplishments:*​Boosted 4.4% revenue and 16% unique users within first three months of a comprehensive app redesign.*​Developed new visual design language and design system library in Figma, working closely with accessibility and engineering teams for seamless implementation.*​Steered design strategy for a transformative platform; reshaped home-buying and selling process and set vision for Realtor.com's next 5-10 years.*​Mentored team members and championed collaborative, mobile-first design culture across organization. In addition to my hands-on design work, I’ve played a strategic role in shaping the company’s vision, defining a transformative 5–10 year product strategy that reimagines the home-buying and selling experience. I also mentor team members, fostering a culture of innovation and collaboration across the organization.

During this tenure, I developed and executed design and research initiatives to define a vision for scalable, cross-platform experiences, prioritizing member satisfaction. By collaborating closely with product and engineering stakeholders, I led efforts that achieved measurable improvements in member engagement, aligning business goals with user-centric solutions.Major Achievements:*​Spearheaded "Next Best Action" project, crafting personalized member experiences through workshops, user research, and development of innovative design concepts and prototypes.*​Guided and trained junior designers, offering constructive feedback and fostering professional growth within organization.I also took on a leadership role within the team, guiding and mentoring junior designers. I provided constructive feedback to help them grow and encouraged a collaborative environment that elevated the overall design quality.

As a designer, I managed end-to-end design projects across mobile and web platforms, ensuring alignment with client objectives and maintaining exceptional design standards. Leveraging user research and usability testing, I informed design decisions and optimized user experiences for maximum impact.Key Attainments:*​Headed in-house design team to successfully launch redesign of Honest Dollar, contributing to subsequent acquisition by Goldman Sachs.*​Translated business objectives into impactful design deliverables in coordination with product, engineering, and data teams.One of my proudest achievements was leading the redesign of Honest Dollar, a project that significantly enhanced user engagement and directly contributed to the company’s acquisition by Goldman Sachs. I collaborated closely with product, engineering, and data teams to translate business objectives into impactful and scalable design solutions.

In this period, I led the design for MapMyFitness core products across web and mobile platforms, collaborating with teams across Under Armour's digital brand. I also developed and maintained a cohesive design system to ensure consistency and a unified user experience across all products.Key Contributions:*​Redesigned and launched MapMyRun app in compliance with Under Armour's brand guidelines and visual style.*​Contributed to first MyFitnessPal pilot program by designing integration of MindBody service into application, enhancing user functionality and engagement.

At argodesign, I specialized in interaction and visual design for web and mobile applications, driving the vision and direction of a pioneering publishing platform of Wrap Media. Collaborating with a small, dynamic product team, I focused on enhancing user experience and ensuring intuitive usability across devices. My contributions included defining interaction patterns, designing scalable templates, and crafting visually engaging interfaces that empowered brands to tell their stories through interactive, mobile-native formats. Prominent Acquirements:* Introduced the "Narrative Web," enabling brands to create immersive, mobile-first experiences that seamlessly integrate storytelling and commerce. * Contributed efforts to Wrap Media’s successful launch, helping brands deliver rich, engaging experiences that combined media with transactional functionality.

Over this course of employment, I spearheaded art direction, interaction, and visual design for native iOS and Android apps, shaping product vision and discovery to align with client objectives. Collaborating with project management, engineering, research teams, and clients, I delivered high-quality mobile applications that consistently exceeded expectations.Essential Acquirements:*​Designed innovative mobile applications for renowned consumer brands, including Disney, Starbucks, FOX, Whole Foods, Caesars Entertainment, and KFC.*​Enhanced project consistency and efficiency through the implementation of studio processes, ensuring smooth workflows across teams.

I effectively managed interaction design, visual design, and front-end development for high-end websites, user interfaces, and innovative vision projects, with a focus on enhancing brand impact and optimizing usability.Key Contributions:*​Steered end-to-end design projects, from concept to delivery, achieving high client satisfaction and alignment with project goals.*​Partnered with creative leads to execute and implement designs; met client objectives and advanced user experience standards.