• Lead team to optimize customer path to product based on analysis of KPI’s (conversion, AOV, sales) across devices via changes to navigational structure, product placement and visibility of key items• Implemented quarterly merchandising strategies to align with & capitalize on evolving industry trends as well as corporate marketing initiatives• Consulted on the macys.com UX tablet design and provided feedback incorporated into app development based on customer behavior• Executed complex customer facing offers & marketing initiatives visible nationwide on Macy’s landing page (UU: 10M+) while adhering to strict time-sensitive deadlines• Coached team members succeed by providing training, development opportunities, and performance benchmarks

• Planned creative assets & linking strategy for 3 product departments on macys.com based on monthly analysis of category performance & customer shopping behavior• Identified & reported issues through JIRA relating to staging environments and tracked issues until resolution to ensure valid site content• Worked closely with product management team to develop Macy’s custom rules management tool and search engine to govern onsite search, a key conversion component in a mobile/tablet driven market

• Executed merchandising tasks relating to linking & product placement based on strategies derived from multi-channel reporting using Coremetrics• Became a “SME” of in-house product information database and content management systems to streamline daily tasks and accurately publish site content.

• Directly managed a 10-person tenured sales team focusing on strategically leverage client spend data to achieve seasonal sales goals during event driven climate• Built strong rapport with vendors, designers, corporate buyers & store management in order to facilitate successful events and sales• Merchandised collections in a fresh & cohesive manner, focusing on designer trends and seasonal guidelines to visually convey style direction & increase product importance • Enforced merchandise protection standards & inventory control practices to minimize booking errors and loss of high-value goods (retailing up to $10k / piece)