Steering career and professional development, my expertise in strategic career planning and educational technology has been instrumental in guiding students to professional success. With a deep understanding of the business and economics education landscape, my mission is to empower students and working professionals with the skills and confidence for academic and professional success. I am equally astute within the areas of international student recruitment, relationship management and marketing. As a Fellow of the Higher Education Academy, I have contributed to the personal and professional growth of diverse groups of students, ranging from foundation year undergraduates to postgraduates, MBA's as well as DBA and PhD students. My professional focus involves not just advising and educating but also shaping the future leaders of global enterprises. My collaboration with industry partners reflects a dedication to bridging the gap between academic preparation and the demands of businesses, from SMEs to multinationals.My current research is focused on the future of work and how employees will need to prepare themselves for an AI enabled workplace in the future.