I’m a passionate self-starter with an entrepreneurial spirit. My strengths lie in strategic marketing and business development, ad tech and analytics, and all things digital production. I’m hands-on and not afraid to roll up my sleeves and work alongside all members of my team to achieve our goals. My 20+ years of experience position me to leverage a deep understanding and working knowledge of the modern marketing mix to produce great results. What I Do Best• Lead and supervise all marketing and corporate communication activities• Provide direction and oversight for marketing and business development strategies• Develop and implement comprehensive marketing and business development plans, budgets, and KPIs• Develop, track, and analyze key metrics of success and design initiatives to achieve targets and goals in collaboration with company strategies• Build high-performance teams and guide them to exceed expectations• Establish and maintain a consistent brand experience across all platforms and touch points• Drive initiatives focused on superior user experience and customer serviceA Typical Day / Week• Develop strategic marketing initiatives and manage teams (Interactive, PR, Brand, Content, and Sales)• Define both short- and long-term marketing objectives• Strategize, build, and drive on-brand, go-to-market initiatives and campaigns• Provide direction and vision for marketing and sales initiatives, including video production, website content, blogs, articles, whitepapers, communications, sales collateral, etc.• Work closely with the Chief Revenue Officer to develop sales materials and training activities to support the sales organization to meet its objectives• Partner with product management to develop product positioning around key benefits, launch plans and marketing support• Manage marketing resources while evaluating the efficiency of marketing expenditures, performing a continuous assessment of results and recommending improvements