Crafted mood boards in accordance with creative briefs, setting up a visual narrative to guide design direction. Managed and collaborated with other designers to ensure alignment with artwork requirements and adherence to deadlines. Spearheaded the design of diverse prints and patterns, spanning across upholstery, flooring, wall panels, table settings, stationery, artefacts, cushions, facades, etc. Negotiated and liaised with vendors to optimize outcomes economically while maintaining quality standards. Leveraged excel proficiency to meticulously manage event elements, ensuring precision and organization. Conducted fabric and color swatchings, meticulously selecting materials that epitomized both relevance and design excellence. Demonstrated acumen in curating and sourcing decor artefacts and props, showcasing a discerning eye for aesthetic. Handled on-site production activities, overseeing processes to guarantee timely and efficient execution.

Designed logos, presentations, poster artworks, corporate proposals, textile prints, event collaterals, marketing assets, social media creatives, restaurant stationery, wedding stationery, app screens, brand identity kits, billboard artworks, packaging design, emailers, greeting cards, etc. Additionally, I have handled production and event show flow for multiple upscale weddings and culture fests like Arth, initiated by Zee Live.

Orchestrated comprehensive management of all creative requirements for the retail vertical, from inception to fruition. Conceptualised store design ideas and translated them into tangible visuals. Spearheaded creative aspects encompassing both digital and physical marketing initiatives. Crafted mood boards and played a pivotal role in guiding art direction for various photoshoots, including catalogs and editorials. Designed brand identity presentations, logos, packaging design, and lookbooks for in-house private labels. Managed the creative lifecycle of 2 private label brands, overseeing allmarketing initiatives and web communication assets such as banners, social media visuals, homepage enhancements, product listing page requisites and their individual retail outlets.

Led the design team to support Sales with marketing collaterals. Handled branding, website design, social media marketing creatives. Designed all key creatives for the Isprava X Lodha Luxury collaboration. Facilitated photo shoots, gifting and packaging design. Conceived the brand identity for "Lohono Stays" and “The Chapter” homes.

Curated mood boards, presentations, and set designs tailored for upscale weddings and the corporate sector. Crafted invites, prints, and graphics while overseeing production on-site and client service.

Conceptualized and executed high-end wedding concepts, sets, and presentations. Developed artworks, graphics, invites, prints, and social media creatives across diverse mediums. Managed production and show flow to ensure seamless events. Featured in prestigious publications and platforms includingHarper’s Bazaar, Vogue, The Times of India, to name a few.

Developed prints for apparel and accessories for men like pocket squares, shirts, boxers, ties, achkans, waistcoats, kurtas, etc.