Paul Sheane Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Canada Area

Primary Account Executive responsible for the Alberta Construction Magazine brand. Managed a territory with 300+ accounts valued at $600K annually. Territory consisted of Tier 1,2,3 general contractors, EPCM firms, equipment manufacturers and dealers, construction service & supply companies. Accounts were local, regional, national, and international.Solution based selling was key in determining an account’s market needs. Print & digital advertising, event & report sponsorship, and direct audience engagement opportunities accounted for most sales within the territory. 60/40 time split between prospecting and account management. Hunting with precision was imperative for matching the appropriate client with the right product set to maximize revenues for the long term. Very few transactional relationships.

Calgary, Canada Area

Sales of personal client insurance products including life, critical illness, disability, and medical access insurance.Manage the workflow from initial sale to final policy issue.Develop brand and strategic marketing plans including sales forecasts and human capital requirements.

Calgary, Canada Area

Reported directly to the Vice President Business Development. Worked under the direction of VP Business Development to build and market a recurring seminar series designed to engage prospective new businesses in every major city in Western Canada.Built a marketing campaign to target business associations with specific offers directed at member organizations. Some organizations were local while some were national. Campaign had to be built to meet insurance sales regulations in each province.Designed and sourced all print and digital marketing materials. Final sign off was required by the President and involved extensive collaboration.Redesigned existing website. Project involved sourcing all copy, material and a new designer, providing testing deadlines and updates to superiors, and working within a designated budget.

Calgary, Canada Area

Managed a portfolio of small to medium sized accounts worth approximately $1.5 million annually. Account base consisted of small local companies with unsophisticated requirements to large national clients coordinating multi-market campaigns. All advertising purchases required creative and financially flexible solutions to ensure realistic levels of success.Met or exceeded budget plan in four of five years despite declining readership and an increasingly fragmented advertising landscape. Began position selling advertising campaigns in the weekly Neighbours section. Maintained and grew an advertising client base that was previously underdeveloped in northwest Calgary. Territory was challenging because it was comprised of a wide variety of businesses from small independent restaurants to mid-sized renovation companies. Was given progressively bigger sales territories as a result of success in this area.

Calgary, Canada Area

Maintained and administered one of Pepsi’s largest geographic territories in Canada. Sector consisted of both large and small format retailers with each format requiring specific solutions to various problems. Directing teams of drivers and merchandisers was also required.Assumed a territory where sales volume was 8.4% below prior year and declining. Within five months the decline stopped and the territory business was grown back to 2002 levels. Was able to maintain 2002 levels through the remainder of the year despite unprecedented competitive pressure.Had growth of 1-2% over remaining two years.

Western Canada

Executed a wide range of field marketing programs designed to engage consumers and provide specific brand messages.Contracts effected include: Body Smarts (protein & energy bars), Labatt's Value Brand Representative, Budweiser Big Rig/NFL Experience, Covergirl, Pepsi Taste Challenge, Cantel AT&T (now Rogers).

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Activities and Societies: 2000-2001 Commerce Undergraduate Society, University of Calgary’s Faculty of Management 2000-2001 elected Vice.

University Transfer, Bachelor Of Arts

Metriculation