Paul Shustak Email & Phone Number

Los Angeles, Ca, Us

New York, Us

AsqMe is the leading Q&A platform helping creators aggregate, answer and monetize audience questions from across all their social channels. Every day creators are asked more than a million questions about their content. Failure to respond is costly. AsqMe’s patent pending universal inbox turns a cost center into a revenue center, empowering creators to supercharge their revenue while unleashing AI to answer questions at scale.

New York, New York, Us

Los Angeles, Ca, Us

Unlock is a boutique consultancy that helps teams find and maintain product-market fit. We believe PMF is among the most powerful and least understood concepts in business and are dedicated to making it more widely accessible.

OpenWorld is building tokenized communities focused on humanity's passions. Our first community, WineGrower, will feature fractionalization of an entire vineyard using blockchain technology (winegrower.co).

Irvine, Ca, Us

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Oversaw product strategy and product management processes for the NFT marketplace and the decentralized finance platform. Implemented best practices, identified talent gaps, and recommended organizational changes.

New York, Us

Skillit makes it easy for blue-collar firms to train and upskill their employees into an industry-leading workforce. Coming soon.

Santa Monica , Ca, Us

Beautify is the world's first digital platform to enable the creation and monetization of street art.

Miami, Florida , Us

Doctor AllWays is an on-demand healthcare platform that gets you back to health–when, where and how you want it.

Chicago, Illinois, Us

Joined the Mahalo.life team after they acquired my company, Karen.care. Oversaw product for consumer-facing features.

Los Angeles, Us

Karen is a SaaS platform that enables families to provide better, less stressful care for aging parents and relatives. We solve one of the biggest problem facing families by providing them with an actionable plan, along with the tools and expert help they need to execute. Acquired by Mahalo Life in 2019.

Menlo Park, California, Us

Led global marketing for fast growing Mobile OS startup with 50MM users. Investors include Andreessen Horowitz, Benchmark and Qualcomm.• Oversaw paid/owned/earned channels for product, brand and partner marketing.• Managed marketing team, creative and PR agencies.• Oversaw product positioning, messaging and branding.• Worked closely with product teams to launch new devices and OS releases.

Menlo Park, California, Us

Assisted CEO in running fast growing Mobile OS startup with 50MM global users. Investors include Andreessen Horowitz, Benchmark and Qualcomm.• Advised CEO on strategy, organization, board management, sales and operations.• Acted as CEO’s liaison to leadership team, ensuring alignment, focus and accountability.• Partnered with leadership team to craft deliverables for CEO and board of directors• Oversaw strategic planning process, corporate goal-setting, measurement and tracking systems.• Assisted with capital markets strategy and fundraising

Built first mobile platform for behavioral change based on the concept of accountability groups. Product combined behavioral science, quantified self principles, peer-to-peer support and coaching. • Conceived of product, led user research and co-designed user interface.• Recruited and led founding team.• Developed monetization strategy, raised funding and secured partnerships.• Led development of Android and IOS apps.

Los Angeles, Ca, Us

Mentored founders on product strategy, marketing, sales, UX and fundraising.

Irvine, Ca, Us

Co-founded the “Apple of Personal Hydration” – a design-centric, mission-driven consumer products brand targeting reusable bottles, filtration and water enhancements. • Grew company from concept to global brand, with distribution in over 30 countries worldwide. • Oversaw design, development and launch for multiple product lines.• Oversaw multiple sales channels, including e-commerce, retail, and international distribution• Developed cause marketing platform driving $200K+ in charitable donations; drove millions of dollars in earned media via placements in The New York Times, Hunger Games, Iron Man, Oprah, etc. • Helped lead aquisition of the company in 2020; continue to serve on Board of Directors.

San Jose, Ca, Us

Oversaw product strategy and development to help transition Creative Suite from a DVD-based business model to SaaS. • Product owner for Adobe Stock Photos, an e-commerce store integrated directly into Creative Suite.• Built and managed Stock Photos team, leading four releases and growing sales 45% YOY.• Led development of Flash Panels, enabling integration of 3rd party cloud services into Creative Suite. • Championed and led product planning process to integrate internally incubated cloud services.

Tokyo, Jp

Oversaw product for Sony’s mobile, web and desktop music services with combined user base of 30MM.• Launched streaming partnership with Sprint, exceeding revenue forecast by 15% and churn by 12%.• Built partnership with Nokia to develop music download service; oversaw 18-member team in defining features, integration points, timelines and operating plan.• Launched algorithmic radio service which increased music purchases by 16%.• Drove development of personas and product planning process that decreased time to market by 20%.

Redmond, Washington, Us

Defined roadmap and features for Windows Media Center entertainment PCs. Responsibilities included: defining user scenarios and product requirements for music and TV experiences; market segmentation; designing and analyzing market research; competitive analysis; writing MRDs; coordinating strategy and research with other divisions. Key achievements included• Led research and strategy for the Xbox Media Center Extender kit• Led development of DRM strategy for Media Center PCs and peripheral devices• Designed Media Center extensibility strategy, resulting in over 30 third-party apps and services at launch

Us

Oversaw engagements for global consulting firm specializing in large-scale digital media solutions including streaming, music downloads, DRM and mobile. • Led needs assessment and supervised engagement teams for clients such as Warner Music, Universal Music, AOL, Ford and Orange Mobile.• Wrote specs, whitepapers, market research reports and other client deliverables.• Defined best practices and internal processes; developed marketing strategies and collateral.

Redmond, Washington, Us

Led online marketing for Microsoft’s network operator business, targeting telcos, cable operators and ISPs. Managed two websites, overseeing design, content and branding. Other responsibilities included: hiring and managing site producers; analysis of web metrics; securing and managing budgets; managing vendors. Key achievements included:• Increased user satisfaction 30% by implementing website content and design improvements• increased traffic 70% within nine months by implementing new design and marketing initiatives• Led development of IT Advisor, an online tool for assessing IT effectiveness that was featured in Bill Gates’ book, Business @ the Speed of Thought

Redmond, Washington, Us

Oversaw production, design, budgets, marketing and third party relationships for numerous MSN Web properties and special projects, including: - Jean-Michel Cousteau's Undersea Video Chat – Oversaw design and production for the first ever underwater webcast- CarTalk.msn.com – Oversaw partner relations and marketing for official Car Talk Web site, home of NPR on-air personalities, Click & Clack- MSN Membership CD-ROM / Web Site – Oversaw design and production of software installation and tutorial experiences for over 10M users

Redmond, Washington, Us

- Encarta Encyclopedia – Led eighteen-member team tasked with designing, prototyping and implementing innovative multimedia features for Encarta- Encarta Millennium – Led ten-member team planning and design of CD-ROM history of the 20th Century

As my grad school thesis, I designed and developed first digital video-based sign language dictionary. Acquired by Harper Collins Publishing.

Master Of Business Administration (Mba), Strategy & Marketing

Masters, Human Computer Interaction

Ba, Art History/Film

High School Degree