As the Chief Commercial Officer at Eskimi, I am responsible for our global commercial strategy, leading diverse sales teams across 40 markets to drive accelerated growth and deliver exceptional value to our clients. My role is centred on fostering creativity, innovation, and strategic partnerships, ensuring that our regional leaders are fully equipped to guide clients through their digital transformation journeys.With a relentless focus on customer-centricity, I am committed to cultivating a culture of service excellence and continuous improvement. This approach ensures that we consistently deliver impactful and data-driven digital campaigns, reinforcing Eskimi’s position as a trusted partner in the ever-evolving digital landscape driven by our technology powered by our creativity and support by our local experts.

Experienced Board Member, Senior Leader, NED, and Commercial Advisor for Digital Advertising & DataTechnologyAs a seasoned leader with extensive experience in Board, Senior Leadership, Non-Executive Director (NED), and Commercial Advisory roles, my primary mission is to empower companies by refining their sales strategies and optimising product scaling approaches.Over the past 12 years, I have focused on the digital advertising and data technology sectors, guiding organisations through their journey from start-up to established enterprise and successful exit. My expertise lies in scaling ad tech business models, leading the expansion into new geographies from the USA to APAC via EMEA and Africa, and orchestrating effective go-to-market (GTM) strategies for product launches and deepening customer relationships.I bring a comprehensive skill set that includes pricing analysis, commercial negotiation, contract management, and the development of organizational structures designed for repeatable and profitable success. Additionally, I am passionate about developing and mentoring talent, ensuring that teams are equipped to sustain long-term growth.My track record includes three successful exits, one AIM listing, and active involvement in Series A, B, and C fundraising rounds, demonstrating my ability to deliver tangible results and drive value creation.

Advisor to CEO

+100% CARG top-line annual revenue growth for 5 consecutive years, 12 FTE to >180 FTE, London HQ to operational in 22 countries with 8 Hubs including expansion into Europe and launching business units in North America (New York, Detroit, Chicago and Los Angeles) India, Indonesia, Singapore, Malaysia, Thailand and MENA (Dubai). Series B fund raise successfully closed with investment from Unilever Ventures, Beringea and Endeit and successful shareholder exit achieved.