As General Manager of Atlantic Records, I oversee the innovation and integration of marketing, digital, artist development, creative, and content for the #1 record label in the world.Artists are more broadly creative than ever before, with amazing tools and access to other creatives across the globe. Music fans experience music in so many varied, amazing ways, and my role is to ensure that we are evolving to support artists and their fans in the most interesting ways.--------During my time as head of digital at Atlantic, we created the first fully realized, in-house interactive agency within a major record label. The almost 50-person team is staffed with digital/social marketers, interactive designers, animators and web developers, product development specialists, lifestyle and influencer marketers, content and editorial managers, and eCommerce marketers and merchandisers. Competing against digital agencies and tech startups, our team has been nominated for or won numerous technology and industry awards, including 2 Webbys, 2 NARM innovation awards, a WC3 award, and a Mashie. Atlantic Records was recognized as the #1 label by market share 6 times from 2006 to 2015, and was the first major label to derive more than 50% of it's revenue from digital sources.Specialties: Interactive Marketing Innovations and Technology including web, mobile, and other new media content distribution channels.