AWSM ("awesome") is a venture design studio providing early-stage founders with foundational product, operations, and business strategy support via coaching & capital access to help bring the extraordinary to life.● Advising start-ups on best practices around program management, product development life cycle, user acquisition, user experience, A/B testing, growth programs, team development, and go-to-market strategy.

Supporting brands and startups with digital and physical product initiatives, user acquisition, new launches, growth programs, and go-to-market strategy.

Gojek is an on-demand multi-service platform and digital payment technology group. The company is South East Asia’s first decacorn and was one of the fastest-growing startups in the world before launching its IPO in 2022. ● Founding leadership member of the Program Management team, focused on implementing key company goals during hyper-growth from start-up to IPO in 2022.● Reported directly to the Global Head as deputy for her executive team, providing strategic input and operational expertise across OKR roll-outs, cross-functional roadmaps, resource allocation, revenue drivers, and team success. ● Implemented the roll-out of multiple global program roadmaps, playbooks, and products to solve defined user pain points while partnering with key Product, Design, Engineering, and other Executive team stakeholders to ensure cross-functional alignment and success.● Architect for the launch of the Global Center of Excellence; devised as a company resource to impact over 5,000 staffers by providing workflow and guides, shared collateral resources, and best practices. ● Responsible for building PgM recruitment, interview, and case studies content and processes; resulted in over 300% growth in the Program Management department within the first 16 months of team formation.● Lead department L&D and culture initiatives, like remote offsite, PgM/PGMP certification, mentorship programs, and a growth rubrics matrix to enhance employee engagement and provide a clear advancement roadmap across all career levels, resulting in an attrition rate below the 20% level.

Transitioned to an advisory role, providing input around strategic planning and resource allocation for the team operations and product roadmap.

Named Apple's "iPad App of the Year" in 2010, Flipboard is part social app, and part magazine and news app. It gathers content from social networks, news publications, and blogs. Then, the app displays stories, articles, blog posts, videos, and other content in a magazine-like format across iOS, Android, and web platforms.Operations:● Core member of product engagement team guiding development around partner experience, design, and product evolution for mobile and web. Extensive experience collaborating with product engineers, UX/UI designers, information architecture, and data teams.● External lead/Internal manager on e-commerce API integration for suchpartners as the Financial Times, The New York Times, and The New Yorker.● Responsible for custom product development for brand partners and defined the optimized internal product management systems for these launches; this resulted in a 30% increase in efficiency in go-live timeline. ● Developed product criteria, processes, and playbooks while collaborating internally with engineering, product, legal, and marketing teams.Partnerships: Focused on business growth via custom solutions, new product development and iteration, and forging relationships with C-suite partners. ● Appointed as Director of the Flipboard Creative Lab in 2016. Since 2012, built and launched custom products and programs for over 100 brands such as Rolex, Lexus, Fidelity Investments, Levi's, General Electric, and Delta Airlines.● Selected by the Executive Committee as an inaugural member of the Sales Strategy team in 2015 to focus on product launches, design, and business-side marketing.● Based out of the EU in 2016 for partnership expansion project for the EMEA market, resulting in increased platform engagement by over 20% within two quarters.

Established partnerships, led launch and growth initiatives, and acted as the partner ambassador across internal and external teams for product, marketing, sales, and senior leadership. ● Spearheaded over 850 media and business partnerships globally since 2011. Responsible for business development, contract negotiations, data analysis, partner marketing, creative direction and strategic insights. Partners included NBC/Universal, The New York Times, Condé Nast International, National Geographic, The United Nations, and more.● Devised, in collaboration with the product and marketing teams, features to drive publisher readership and user acquisition to improve subscriber conversion.● Project manager for the Verizon Wireless APK pre-load integration of the Flipboard application on Samsung Galaxy S3 and S4 devices in the United States.Link: http://www.magazine.org/industry-news/press-releases/member-press-releases/new-yorker-launches-flipboardLink: http://www.verizonwireless.com/support/knowledge-base-123865/Link: https://es-es.about.flipboard.com/flipboard-espana/las-historias-del-grupo-hearst-ahora-en-flipboard-espana/

Hired to launch and oversee all aspects of the DETAILS Magazine digital presence. Responsible for website launch, mobile app creation and evolution, digital strategy, content creation, and business development partnerships.● Responsible for the final editorial oversight of all original content; coverage included travel, culture, fashion, health, shopping, finance, style, and more. ● Lead site product, design, and content development, social media and promotions; acquiring an average of 500k unique visitors per month.● Launched the inaugural mobile app, The Details Finder, as the lead for the product, UX/UI, and content team. ● Collaborated with internal sales team resulting in growth of site advertising 300% year-over-year with external partners such as Samsung, Banana Republic and Sony.● Initiated and managed partnerships to maximize revenues and user experience with leading commerce sites such as Banana Republic and Mr. Porter.Link: http://observer.com/2009/10/more-than-fashionably-late-cond-nast-hits-the-internet/

Provided strategic insights and analysis to Fortune 500 companies on emerging global consumer trends in technology, entertainment, and media.● Consulted for such companies as 20th Century Fox, Microsoft and Proctor & Gamble on trends and shifts in consumer behavior due to innovations in the technology space.● Created white papers on emerging brand and consumer engagement issues and business models.● Developed thought leadership and trend-spotting analysis for brand clients during tradeshow tours at key industry events such as the Consumer Electronics Show.

Covered all aspects of pop culture including technology, film, television, music, books, games, and gaming for print and digital.