Paul "Skip" Wong Email & Phone Number

Beverly Hills, California, Us

Johnson City, Tennessee, Us

• Lead teams of 5+ through multiple simultaneous mixed-method projects including research design, survey writing and programming, analysis & reporting, presenting to key holders• Partner with product teams to develop bespoke research resulting in actionable insights o Developed behavioral research with DoorDash growing +100% alcohol sales from 2022-23 o Developed qualitative research approaches for Publix deli and bakery expansion plans• Clutch hitter for quantitative methods at speed and scale (i.e., conjoint, expectancies, cluster analysis, TURF, segmentation, MaxDiff, monadic cell tests, etc.) via Qualtrics, Decipher, ConfirmIt, and more o Analyzed user data via Qualtrics and SPSS to expand DoorDash’s college student presence o Led LEGO behavior study that converted a projected 25% revenue loss to 17% growth in 2022 o Executed PepsiCo Frutly consumer segmentation to tackle whitespace in teen hydration & juice• On-deck moderator and synthesizer for qualitative methods o Moderated LEGO online communities that guided multi-million-dollar new product investment• Serve as cross-team agile methodology and vendor guru, while also acting as mentor to direct reeports o Developed partnership best-practices that improved communication and consistently led to delivering outputs days to weeks earlier than projected

Laguna Hills, California, Us

• Secured client success as a custom research vendor by providing detailed market insights via quarterly trackers and ad hoc marketing strategy projectso Ex. Refreshed Phillips 66 (transportation) quarterly tracker to quantify both normative KPIs and out-of-the-box market challenges, ex. How to message Americans during the COVID-19 crisis• Provided technical and analytical support to clients using in-house syndicated “do-it-with-you” PopResearch advertising linkage testing tool• Developed new revenue by partnering with sister companies to find new leads, offer new client packages, and create new bundled service offeringso Pitch services to Activision (entertainment) and Pirouline (CPG)

New York, Ny, Us

• Led in-person baking experiences at the LA flagship location by teaching enthusiast classes, building inter-department protocols, generating marketing, and developing new experience offerings• Acquired support from corporate and local leadership for marketing strategies, obtained personnel, and accomplished season-by-season marketing goals• Supervised a team of 4 assistants in all aspects of Milk Bar operations:o Trained team members to teach classes, use Google Suite, set goals and meetings, and develop a social media plano Implemented new team and management feedback tools

London, Gb

• Built compelling narratives and analysis for weekly tracking toolso Created weekly ad tracker reports for Darden Restaurants and Yum Brands that took a historically evidenced approach to ad development, buying strategy, and audience growtho Constructed project management templates that eliminated overtime needs on tracking work• Used Nielsen, IRI, Sensor Tower and other syndicated tools and databases to generate strategic insights and recommendations• Managed mixed method ad hoc projects across interlocking agency, vendor, and client teams

Culver City, California, Us

• Designed studies, wrote surveys, managed in-house and third-party teams, checked data and transcripts for accuracy, and created impactful research reports• Built relationships with senior client leadership via frequent communication, filtering out technical noise, and presenting data storieso Worked closely with EA in-game advertising product teams to develop ad effectiveness trackero Independently walk clients through syndicated gaming and entertainment industry trackers• Advanced quant analytics knowledge sourceo Produced MaxDiff modeling outputs to improve LinkedIn Talent Solutions which helped drive up 23% YOY enterprise revenue growth from 2015 to 2016o Partnered with NBA 2K dev team to optimize game and menu features across 10 marketso Strategized early features and monetization development with Harry Potter: Wizards Unite contributing to 15mil downloads and $12 mil gross revenue in the first month of release • Cross-functional collaborator for qualitative usability, ethnographic, and cultural research o Used eye-tracking tech to improve immersive page experience for Amazon gaming productso Moderated 40+ player experience post-mortems for Call of Duty: Black Ops III map design• Leveraged vendor relationships to save team labor hours and uncover cost efficiencieso Championed Lucid relationship which lowered costs by double digit %s per quant projecto Standardized vendor guidelines to save clients weeks in lead time on agile studies

• Compile Congresspersons’ policy records for actionable targeting information• Analyze and forecast policy concerns, opportunities, and challenges • Influence voting decisions of Members of Congress • Coordinated the efforts of 50+ advocates from across the US• Develop messaging, tactical documentsKey accomplishments: Instrumental in rallying Senate votes for confirmation of Ambassador Gary Locke, and in the 2013 expansion of H-1B visas for South and East Asian workers.

Chicago, Illinois, Us

• Developed recipes to increase popularity of new restaurants• Investigated available, cost effective ingredients • Trained new cooks in entirely foreign cuisine• Prepared detailed, step-by written instructions and photos• Copywriting for menus

Jing'An District, Shanghai, Cn

• Qualitative in-depth interviews with Shanghai business leaders• Drafted, copyedited primary research articles• Coordinated and assisted meetings between industry leaders and editor-in-chief• Created and tabulated marketing questionnaires

Washington, Dc, Us

• Acquire and pre-interview guests for a leading national radio show • Research story and guest history through databases • Pitch stories to producers and hosts • Edit scripts and off-air audio• Run scripts between departments