Dr Paul Marsden (Cpsychol) work email
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Dr Paul Marsden (Cpsychol) personal email
Dr Paul Marsden (Cpsychol) phone numbers
I’m Dr Paul Marsden, a consumer psychologist.My job is simple. I help businesses understand consumers.I believe that the biggest digital disruption is the one happening in our heads, as technology transforms our identity, experiences and relationships. I help businesses understand how this digital disruption influences consumer needs, motivations and behaviour.I lecture on consumer trends and consumer psychology at the business school of the London College of Fashion, where I also research the phenomenon of “enclothed cognition” – the psychological impact of our clothes on how we think.I am a chartered psychologist, chartered by the British Psychological Society and my PhD focused on online psychological research techniques. I co-founded Brainjuicer PLC (now System1 Group), a research company that uses online psychological techniques to understand consumers.
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FounderSynthsightLondon, Gb -
Consultant Consumer Psychologist / LecturerUniversity Of The Arts London Sep 2016 - PresentLondon, GbResearching the impact of digital culture on human behaviour, marketing and fashion (including the psychology of wearable tech). Lecturing (undergraduate and post-graduate) in consumer behaviour, consumer psychology and marketing in the Fashion Business School of UAL's London College of Fashion. -
Consumer PsychologistSyzygy Sep 2009 - PresentBad Homburg Vor Der Höhe, Hessen, DeConducting research for consumer brands and advertisers to understand the impact of new technologies and trends on consumer needs, motivations and behaviours. -
Consumer PsychologistBrand Genetics Jan 2007 - PresentLondon, England, GbConducting research for consumer brands and advertisers to understand the impact of new technologies and trends on consumer needs, motivations and behaviours. -
Post Doctoral Researcher (Media Effects)London School Of Economics Sep 2004 - Sep 2007London, GbResearch assessing online media and word-of-mouth effects. -
Co-FounderBrainjuicer Dec 1999 - Jan 2001London, GbCo-founded Brainjuicer (LON:SYS1), an online market research company that uses machine learning and psychological profiling techniques to understand audiences.
Dr Paul Marsden (Cpsychol) Skills
Dr Paul Marsden (Cpsychol) Education Details
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London College Of Fashion, University Of The Arts LondonPsychology Of Fashion -
The London School Of Economics And Political Science (Lse)Financial Value Of Word Of Mouth -
University Of SussexSocial Psychology
Frequently Asked Questions about Dr Paul Marsden (Cpsychol)
What company does Dr Paul Marsden (Cpsychol) work for?
Dr Paul Marsden (Cpsychol) works for Synthsight
What is Dr Paul Marsden (Cpsychol)'s role at the current company?
Dr Paul Marsden (Cpsychol)'s current role is Founder.
What is Dr Paul Marsden (Cpsychol)'s email address?
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What schools did Dr Paul Marsden (Cpsychol) attend?
Dr Paul Marsden (Cpsychol) attended London College Of Fashion, University Of The Arts London, The London School Of Economics And Political Science (Lse), University Of Sussex.
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Dr Paul Marsden (Cpsychol) has skills like Social Media Marketing, Digital Marketing, Social Media, Market Research, Marketing Strategy, Digital Strategy, Social Media Measurement, Digital Media, Marketing, Public Relations, Social Media Outreach, Advertising.
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