My responsibilities include:Developing the marketing strategy for new and existing markets/servicesOverseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PRDevelopment and implementation of the brand strategyWorking closely with the sales team; enabling them to meet their commercial objectives by providing them with appropriate tools and materials Guiding the day to day activities of the marketing teamManage social media strategy to improve social media reputation and recognitionUndertake continuous analysis of competitive environment and industry trendsProvide the planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing planAssume overall responsibility for developing the annual marketing plan for the organisation; for strategic market planning; and control of the marketing budgetProvide counsel to business leaders on marketing, communications and public relations.Ensure effective management within the marketing, communications and public relations function, with provision for successionSupport and oversee cross-functional teams throughout the organisation for example bid supportI also sit on the company's Digital Adoption & Transformation panel and the Business Continuity & Disaster Recovery group.

This position incorporates much of my role as Group Marketing Manager (below) that has been growing along with the Axis organisation. Turnover has tripled since I joined in 2007 to £100m and with it the scale, nature and responsibility of planning and implementing the marketing function across three operating divisions. Axis has a lean structure and for the last four years I have run the department without a Marketing Director, again extending my role that reports directly now to the CEO.Notable projects delivered in this budget year will include a new intranet for circa 1,300 users, a multi-divisional brand refresh, three newsletters, two new websites, a new suite of business development materials for our Commercial division and charity ball programme that generated over £5,000 in advertising for Demelza children's hospice.

Axis has three divisions delivering property repair and maintenance services to Social Housing (public sector), Commercial and Retail clients. This presents an enjoyable challenge for me, in the role of Group Marketing Manager, when designing, implementing, and facilitating annual marketing strategies for our disparate markets. I take an involved approach to executing each marketing plan including setting and administering the marketing operations budgets, delivering and evaluating internal and external campaigns, managing both traditional and digital marketing activity and staff. My major achievements so far, include:1. Rebranded the Axis Group; including three separate divisions.2. Branded and launched the Axis Foundation, a registered charity www.axisfoundation.org 3. Created a structured system for internal communications; including quarterly newsletters, email alerts and an intranet site.4. Saved 60% on print cost, having undertaken a spending analysis which allowed contract negotiation and process changes.5. Annual external campaigns for three divisions integrating PR, press advertising, events, social network and digital activity.

In this role I worked with clients (Barclays, Norwich Union and RAC) and media agencies to identify the most effective communication strategies. This included quarterly and yearly reviews of client marketing plans, organising and chairing 'briefings, work in progress and campaign evaluation’ meetings.An important aspect of the role was being able to Interpret and challenge the client’s requirements to identify and formulate the correct brief. Equally important was ensuring the many teams and various campaigns correctly represented the client brand and corporate objectives.

My role entailed management and development of existing client relationships and business, working with and challenging clients within the brief writing process, critically reviewing creative work, provision of marketing advice, campaign management and development of new business.One of my biggest achievements was the acquisition of the agencies long-time target, Norwich Union and development of the account to include servicing three departments.

My role included the delivery of marketing collateral, product launches and event planning and management, staff training, budgeting setting and management, setting department objectives and supporting staff to ensure they were achieved.Marketing communication also formed a significant part of the role, including Technical Literature, advertising, press releases, updating of web-site. Analysing and reporting market intelligence and marketing support for a national sales team.