Paul Smith Email & Phone Number

Creating innovative ways to interact with customers through all channels (web, app, retail and call center), to provide the best experience to them, with the aim of digitalize processes and promote self managed solutions, that will bring additional revenues and cost savings.

Being part of the Innovation Operations & Strategy team I was in charge of finding new opportunities between the different Business Units that UOB Bank has and the internal innovation projects. Helping the projects into the internal innovation funnel, to develop use cases that could prove that there was a real opportunity to be launched as a real product. Defining and planning the engagement strategy for the stakeholders of the projects.

Structured Trade Finance (STF) Operations ManagementStructured Trade Finance (STF) Accounting and Transaction ManagementCommunications with clients and other participantsICO hedging administration

Creation of a multi-channel efficiency and commercial productivity programmes at retail bankingDevelopment of plans and initiatives to increase the use of the ATM channel for an international financial groupDefinition of branch and ATM corporate models for retail bankingIn-depth research on retail banking channels worldwideDesign of a system of commissions and incentives for the management of an indirect channel of service stations to guide their management activities to increase volume and improve the quality of the final customer service

Execution of Data Mining projects in Singapur's Banks and Saving Banks, developing strategic client segmentations and churn, cross and up-selling modelsDefinition of marketing and commercial strategies based on client data analysis.Definition of Commercial Planning and its implementation to sales force through campaign managementLogical designing of Marketing Data Marts to support the Customer Relationship Management model

Work across different departments of the companyFocusing on research & analysis of data for Capital Markets department

Support to the Planning team in the creation and development of new databases.Assistance in the continuous improvement of financial analysis tools.Preparation of financial variables analysis reportsSupport in updating presentations and database management using tools such as Excel and Power Point.

Assisting Managing Director in several functions (logistics, business appointments, accounting, database management)

Master'S Degree, Finance Engineering

Executive Mba, Economics

Engineering Design & Innovation Centre, Economics