Paul Smitton

Paul Smitton Email and Phone Number

President International and Partnerships @ Ascenda
London, GB
Paul Smitton's Location
Hong Kong, Hong Kong SAR, United States
Paul Smitton's Contact Details

Paul Smitton personal email

Paul Smitton phone numbers

About Paul Smitton

Senior executive and qualified company director with experience across multiple sectors. Key focus areas include P&L, strategy, digital, loyalty, travel, financial services, insurance, marketing and retail.Skills include leadership, general management, loyalty programs, data, digital, customer experience transformation, strategic consulting and marketing.Experience operating across multiple geographies including: Australia, New Zealand, China, India, the US and Europe.

Paul Smitton's Current Company Details
Ascenda

Ascenda

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President International and Partnerships
London, GB
Website:
ascendaloyalty.com
Employees:
270
Paul Smitton Work Experience Details
  • Ascenda
    President International And Partnerships
    Ascenda
    London, Gb
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  • Asia Miles
    Ceo And Managing Director - Asia Miles Limited
    Asia Miles Jun 2018 - Present
    Lantau, Hong Kong, Hk
    CEO and Managing Director for Asia's leading travel and lifestyle rewards programme, with more than 12 million members and over 800 programme partners worldwide. Responsible for 200+ team members delivering the P&L for this important business unit.
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  • Cathay Pacific Airways
    Director Customer - Lifestyle
    Cathay Pacific Airways Aug 2021 - Present
    Chek Lap Kok, Hk
    I am a member of the Cathay Pacific management committee and lead the Cathay Lifestyle division, which is responsible for all non-air business lines, including credit cards, insurance, retail and hotels. Also responsible for Customer Loyalty, Brand, Insights, Marketing and Digital Experience across Cathay Pacific. I also hold the role of CEO and managing director of Asia Miles Limited.
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  • Cathay Pacific Airways
    General Manager Customer And Retail
    Cathay Pacific Airways Jan 2020 - Aug 2021
    Chek Lap Kok, Hk
    In addition to my responsibility for Asia Miles, I also look after all known customers for Cathay Pacific, retail and third party relationships. This includes Marco Polo Club, Cathay Pacific Holidays and Duty Free.
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  • Cathay Holidays
    Chair
    Cathay Holidays Oct 2021 - Present
    Hk
    Cathay Holidays is a wholly-owned subsidiary of Cathay Pacific. We sell hotels, rental cars, and packaged holidays to our airline customers.
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  • Mastercard
    Advisory Board Member
    Mastercard Jun 2018 - Present
    Purchase, Ny, Us
    I am a member of the Asia Pacific advisory board for Mastercard.
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  • Cx360
    Co-Founder And Non-Executive Chair
    Cx360 Oct 2017 - Jun 2021
    Sydney, Nsw, Au
    Co-Founder and Non-Executive Chairmain of CX360 - a dynamic and rapidly growing specialist business that was focused on customer experience transformation, working with a diverse group of organisations across consultancy briefs focused on customer centricity and digital transformation. The co-founding team are now pivoting the business to leverage disruptive technology and build a platform helping companies address critical talent needs to drive product development and digital transformations. The new concept will be introduced under a new brand.
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  • Brandloyalty
    Executive Director (Contract)
    Brandloyalty Jan 2018 - Jun 2018
    ’S-Hertogenbosch, North Brabant, Nl
    Lead strategy, marketing, analytics, digital, licensing, instant loyalty programs and IceMobile for APAC region. Brand Loyalty are a Dutch company and are wholly owned by Alliance Data from the US. We are part of the Loyalty One business unit - the world leaders in retail loyalty programs.
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  • 11Ants Analytics Group Limited
    Non Executive Chair
    11Ants Analytics Group Limited Oct 2016 - Oct 2017
    Auckland Central, Auckland, Nz
    Non executive director and chairman representing Aimia's investment in this innovative retail analytics business based in New Zealand. Assisted with the completion of a sale of the Aimia stake to Air New Zealand in Oct 17.
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  • Aimia Inc
    Managing Director
    Aimia Inc Oct 2015 - Oct 2017
    Toronto, Ontario, Ca
    Overall leadership for the Aimia global loyalty solutions business in the Australia and New Zealand markets. I led over 200 people across Auckland, Melbourne and Sydney. Aimia are the global leaders in loyalty with 3000 staff in 20 countries. As owners and operators of successful programs like Aeroplan, Nectar and Air Miles, we assist other companies to build deep customer relationships that drive long term business growth. I'm also a company director for both the Australian and New Zealand entities of Aimia. Led the launch of two major new loyalty programs for Optus and NAB. A member of the global executive leadership team at Aimia.
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  • Qantas
    Executive Manager Customer Engagement And Loyalty Solutions
    Qantas Dec 2012 - Sep 2015
    Mascot, Nsw, Au
    Overall responsibility for customer. Key areas include: customer segmentation, customer P&L, direct retailing including Qantas Points, Qantas Store and Qantas EpiQure (food and wine business), online/mobile strategy and experience, community developments and loyalty program design. Led the innovation team that collaborated with BCG to develop the Qantas Assure health and life insurance business.
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  • Qantas
    Head Of International Development
    Qantas Jul 2010 - Nov 2012
    Mascot, Nsw, Au
    Heading up the international expansion of the Qantas Loyalty business through the provision of loyalty consulting and loyalty business process outsourcing. Evaluated and led several M&A opportunities for Qantas Loyalty, including a major due diligence process in Asia.
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  • Qantas
    Group General Manager Loyalty Marketing
    Qantas Feb 2008 - Jul 2010
    Mascot, Nsw, Au
    Responsible for marketing and analytics of the leading loyalty programme in the Australian market place.
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  • Iclp
    Ceo Loyaltygate And General Manager - Central Europe
    Iclp Mar 2006 - Feb 2008
    London, England, Gb
    CRM strategic consulting, loyalty program development, marketing communications, creative services, partnership/alliance marketing, call centre, data processing, segmentation, marketing technology.
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  • Iclp
    General Manager - North Asia
    Iclp Nov 2002 - Jun 2006
    London, England, Gb
    Heading up North Asia (Greater China, Korea and Japan) for ICLP - the region's leading CRM marketing agency. Key offices in Hong Kong, Tokyo, Taipei and Shanghai. Over 200 professionals supporting 25 major client relationships. Including Cathay Pacific, Visa, Louis Vuitton, Virgin, Porsche and HP. Conceived and executed the strategy to open up the first mainland China office for ICLP, with expansion into Shanghai in 2003.
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  • Virgin Atlantic
    General Manager - India
    Virgin Atlantic Jul 2001 - Nov 2002
    Crawley, Gb
    I rejoined Virgin to manage and develop the fledgling business in India. I had full P&L responsibility. Other key responsibilities included governmental negotiations, business development, operations management, pricing, distribution, sales and marketing. I managed a team of just under 100 Indian-based staff.
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  • Commonwealth Bank Of Australia
    Chief Manager Relationship Marketing
    Commonwealth Bank Of Australia Jun 2000 - Jul 2001
    Sydney, Nsw, Au
    Head of relationship marketing programmes at Australia's largest domestic bank. Responsible for driving cross-sell and up-sell activities using credit card based loyalty programmes as the base.Managed the bank's response to the challenging and changing market environment brought on by the RBA's interchange inquiry.
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  • Virgin Atlantic
    Head Of Loyalty
    Virgin Atlantic Sep 1998 - Jun 2000
    Crawley, Gb
    I was responsible for the global customer retention strategy, which involved the management of a loyalty programme, partnerships and marketing communications. During my time in this role I undertook a major relaunch of the programme.
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  • Air New Zealand
    Head Of Marketing
    Air New Zealand Apr 1996 - Sep 1998
    Auckland, Nz
    I managed all marketing activity with potential and existing customers of Air New Zealand and Ansett Australia in the UK and Ireland (UKI)
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  • Air New Zealand
    Head Of Loyalty
    Air New Zealand Oct 1991 - Apr 1996
    Auckland, Nz
    I was responsible for Air New Zealand’s global loyalty strategy including the development, launch and ongoing management of Air Points, Air New Zealand’s loyalty programme.I had a ground-up responsible, where I was given the remit to devise strategy, build the programme, resource the team, develop a system and build the partner network.
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  • Air New Zealand
    Graduate Trainee/Communications Adviser
    Air New Zealand Jan 1990 - Oct 1991
    Auckland, Nz
    Hired as a graduate trainee, I was posted to in-flight services to gain front-line business experience and to instil marketing principles in internal communications with Cabin Crew. The graduate scheme involved a comprehensive training and development programme.
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Paul Smitton Skills

Strategy Crm Loyalty Programs Loyalty Marketing Management Marketing Communications Business Development Digital Marketing Marketing Strategy Segmentation E Commerce Business Strategy Strategic Partnerships Analytics Marketing Database Marketing Program Management Leadership Direct Marketing Relationship Marketing Marketing Management Team Management P&l Management Online Marketing Team Leadership Multi Channel Marketing Customer Acquisition Customer Retention Integrated Marketing Negotiation Digital Strategy Partnership Marketing Competitive Analysis Brand Loyalty Campaign Management Pricing Team Building Brand Management Online Advertising Market Research Retail Brand Architecture Customer Insight Board Of Directors Customer Engagement Customer Experience B2b Marketing Market Analysis Mobile Marketing Market Planning

Paul Smitton Education Details

  • Insead
    Insead
    General
  • Peking University
    Peking University
    General
  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Directorship
  • The University Of Auckland
    The University Of Auckland
    And Related Support Services
  • Edelman
    Edelman
    Media Training
  • Bbc
    Bbc
    Media Training

Frequently Asked Questions about Paul Smitton

What company does Paul Smitton work for?

Paul Smitton works for Ascenda

What is Paul Smitton's role at the current company?

Paul Smitton's current role is President International and Partnerships.

What is Paul Smitton's email address?

Paul Smitton's email address is pa****@****ail.com

What is Paul Smitton's direct phone number?

Paul Smitton's direct phone number is (800) 227*****

What schools did Paul Smitton attend?

Paul Smitton attended Insead, Peking University, Australian Institute Of Company Directors, The University Of Auckland, Edelman, Bbc.

What skills is Paul Smitton known for?

Paul Smitton has skills like Strategy, Crm, Loyalty Programs, Loyalty Marketing, Management, Marketing Communications, Business Development, Digital Marketing, Marketing Strategy, Segmentation, E Commerce, Business Strategy.

Who are Paul Smitton's colleagues?

Paul Smitton's colleagues are Tanya Thomas Vadaketh, Tonia Bolton, Ella Horswell, Nigel Pua, Melvrick Goh, Yuhling Lee, Soleha Rahman.

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