Paul Snyder Email & Phone Number

Portland, OR, US

Tillamook, OR, US

• As a member of the Executive Team and reporting to the CEO, I have the great privilege to lead the Stewardship division at TCCA, a 115-year-old B Corp-certified farmer-owned cooperative with the fastest-growing cheese.
• Established new GHG and packaging environmental goals
• Executed numerous environmental projects, including the transition of the entire company fleet to renewable diesel and over 50 completed projects for energy, waste, and water in our plants
• Secured over $10M in community grant funding
• Increased earned media performance from 15M to over 225M impressions per year
• Numerous reputational and other awards (see awards section), including a Gold Halo Cause Marketing Award

Atlanta, Georgia, US

Idea Alchemy focused on the big issues and opportunities confronting for-profit, social impact, and not-for-profit organizations regardless of size. We provided advisory expertise in innovation ideation and execution, purpose-based programs, philanthropy, reputation resiliency, employee engagement, diversity and inclusion, sustainability, marketing.

Windsor, Berkshire, GB

• The company identified a need for a leader with marketing and operations experience to build its Corporate Responsibility group and successfully engage IHG’s over 5,000 hotels in its responsible business programs. I.
• Recruited, led, and set strategy for the team that engineered a new online platform and global hotel re-engagement sustainability efforts, which increased franchisee utilization by over 900%.
• Sustainability strategies increased profitability in IHG’s managed hotels by $370M in four years.
• Twice led strategy and stakeholder engagement of external target formation, driving agreement and adoption of goals globally and across all business units. Energy targets and carbon targets exceeded.
• Led technology enhancements that delivered sustainability information used by 54% of large accounts, representing over $2.2B in business to IHG hotels and influencing over $50M in revenue annually.
• Created the first company diversity employee resource groups. Successfully launched and led the effort to achieve a 100 score on the Corporate Equality Index.

Windsor, Berkshire, GB

• I launched this newly constructed department which held responsibility for all cross-brand operations support and management including midscale food & beverage, procurement, franchisee communications, strategy.
• Formulated and implemented Holiday Inn unit level F&B promotions strategy that exceeded targets by over 40% and generated $6.4M in unit level incremental revenue.
• Served as Operations partner for procurement transformation which delivered $300M in savings.

Windsor, Berkshire, GB

• Leadership promoted me to lead all business-to-business marketing for the company, adding the areas and personnel of franchise sales branding and promotion to previous responsibilities and department.
• Drove a 20% increase in owner participation in IHG events via owner insight work, strategy design and execution.
• Identified and executed new process to produce customized marketing collateral yet shortened delivery timelines by 10% - 30%.
• Delivered a 20% increase in leads by re-launching digital strategy.

Windsor, Berkshire, GB

• I proposed a new marketing leadership role, which the CEO and COO of the region assigned to me with a mandate to grow the company’s management contract business. I created the department from the ground up, directed.
• The new department exceeded unit and revenue growth targets by over 50% in each of its first four years.
• Identified, proposed, and led the successful pursuit of a federal contract to manage all on-post Army hotels, an entirely new business line for the company and managed all development activities including financial.
• This new business line delivered over $20M in incremental annual revenue and contributed to the company achieving its unit growth targets for several years. It remains the largest and longest management contract in the.
• Recipient of Reggie Silver Award and first-ever HALO Cause Marketing Award for a B2B program.

Windsor, Berkshire, GB

Recruited from Marriott to join, help lead and grow a newly formed brand strategy & analytics department. Provided analytical and innovation support to brand leadership on approaches to brand positioning, performance, customer strategy, new business opportunities, and competitive threats. Managed department that provided performance analysis, competitive.

Bethesda, MD, US

Recruited into Marriott's MBA Leadership Development program and rotated thorough a number of departments (including Development, IT and Brand Management) before being placed in a permanent position responsible for competitor analysis, strategic benchmarking and internal performance reporting. Conceived of and launched several new reporting products.

Cincinnati, OH, US

I started as a hotel bartender and worked my way up to increasing levels of responsibility in both the F&B and rooms departments - ending my tenure with the hotel as Front Desk Supervisor.

Press Secretary, Consultant, Opposition Researcher, Fundraiser - Performed various political campaign associated duties including press relations, fundraising and opposition research for local and national candidates and political action committees.

Mba

Ba, English Literature

Junior Year Abroad

Education record