Paul Sparrow Email and Phone Number

Primary Writer and Editor for all UX content and copy for eHealth customer-facing website.- UX content: Content strategy, labels, instruction, connective content- Copywriting: Banners, Ads, FAQs, Landing pages- Brand: Developed UX Style Guide and instituted a brand voice for use across the site- Creative: Provided creative input for all projects initiated by Project Design Team- Team: Collaborated and partnered with Designers and Creative Director for all customer-facing projects- Customer Support: Wrote and edited sales agent phone script

Web and content strategy.

Content strategy, taxonomy, site evaluation and research, gap analysis, site inventory, copywriting.

Create content strategy for web; site taxonomy, site inventory, content audit, content matrix, editorial, project management, copywriting, UAT and QA.

Create content strategy for web; site taxonomy, site inventory, content audit, content matrix, editorial, project management, copywriting and QA.

Create content strategy for web and mobile; taxonomy, site inventory, content audit, content matrix, editorial, copywriting and QA.

Content strategy, taxonomy, site inventory, content audit, content matrix, editorial, copywriting and QA.

Mobilized the application process for small business products; credit cards, loans and lines of credit.Mobilized the "Make an Appointment" widget.

I write write those little ads that appear on your mobile device. They're just like little Haikus.

Course director for Creative Direction and Final Project classes

Developed creative campaign for Intel Developer’s Forum, which included micro-site development, re-branding and web-based customer acquisition strategy, awareness, website enhancement. 17+ creative staff supervision.Developed affinity marketing program for Starbucks- Researched and implemented new internal branding strategies for Hewlett Packard Clients: Intel, Honda, Hewlett-Packard, Sun, Starbucks, Home Depot, GM, VISA and KIA

Oversaw creative execution on all print- and web-based creative. Resource manager for 25+ creative team. Creative lead on new business development.

Managed resources of 50+ creative staff (10 direct reports). Administered the creative execution of all internal and external marketing efforts including direct mail, web and DRTV customer acquisition, retention and rewards programs.