Grid Publishing is a B Corp that operates a media platform consisting of Richmond Grid magazine and Here Weekly alongside Grid Collective agency, an independent collective of brand consultants and content creators. Grid’s publications and boutique agency use a community-based, solution-oriented approach to storytelling featuring small businesses, startups, innovators, and organizations that push the region forward. Clients served include Venture Richmond, City of Richmond, Richmond Region Tourism, Väsen Brewing, River City Roll, Greenswell Growers, Naborforce, Grenova, Master Center for Addiction Medicine, Kava Club, My Music Starts Here, River Organics, Big Secret, Worth Higgins, Visible Proof, The DRiP Bar, and more.

Strategic marketing and communications agency offering brand management, brand publicity, media relations, event marketing, digital marketing, and advertising. Clients include Phlow, Civica, Alliance for Building Better Medicine, Activation Capital, Topgolf, Troutman Sanders, Allen & Allen, Lighthouse Labs, CapsoVision, Landrover of Richmond, enCircle, Advanced Ortho, and more.

On a mission to simplify the complexities of mobile workforce management, Workpath builds intelligent technology that digitally deploys mobile labor to perform services when and where they’re needed most. As a tech company, Workpath first set out to solve the problem of labor coordination and mobile workforce management in the healthcare industry in 2015. Along the way, Workpath's award-winning technology evolved and can now be used to bridge gaps and form new connections in a variety of complex industries far beyond healthcare. Workpath's platform enables any organization to automate the process of organizing, dispatching, tracking, and managing its labor to perform specialized services. Workpath technology is designed to create efficiencies, reduce overhead costs, and unlock new revenue streams.

Created by leaders from the healthcare and technology industries‚ C3 Nexus is transforming the human experience in healthcare through Remote Patient Monitoring (RPM), advanced biomarkers, and health coaching. As Chief Brand Officer, the goal is to create a C3 Nexus brand image, message and promise while ensuring the brand is infused into all aspects of the growing organization -- from marketing and advertising to community relations and all phases of the customer experience. Paired with wearable technology and an interdisciplinary team of health professionals‚ C3 Nexus creates a specialized plan specific to a patient’s condition‚ providing guidance on nutrition‚ medication and exercise and offering peace of mind to patients and caregivers. Responsibilities include launching a nationwide sales and brand strategy, integrated marketing, media relations, and brand messaging that contributes to business growth.

Managed the brand development, public relations, and promotional activities for Health Diagnostic Laboratory, Inc. (HDL, Inc.), a provider of advanced testing designed to help identify biomarkers and risk factors for cardiovascular and related diseases.

Co-founded Compleo, a digital marketing agency at the intersection of technology, fundamental public relations and trendsetting interactive media. Partnered with other public relations agencies to assist clients such as CarMax, AMF, and SnagAJob target new ways to use social media to interact with audiences and listen to their customer needs. Built dynamic web and mobile applications and created new media marketing campaigns. Created advanced analytical tools to measure success metrics for Fortune 500 clients.

Managed and directed corporate communications for TecAccess, an international professional services company providing industry and government agencies with IT, accessibility, and risk management solutions. Led a team of marketing professionals that launched TecAccess, a start-up business, to the international stage while gaining the company awards and recognition as the leading provider of accessibility, W3C standards, Section 508, and Section 255 compliance solutions. Gained media coverage to include the front page of Fortune Small Business magazine, US News & World Report, LA Times, New York Post, Smart CEO, and Washington Technology.

Owner of Spicer & Associates, offering professional writing, marketing, PR, and media consulting.

PUBLISHED BOOKS -- British Virgin Islands: Hometown Lowdown Guide to Travel & Taste (iUniverse, 2007), The Therapeutic Value of Creative Writing (Venture Publishing, 2005), Individualized Service Plans: Empowering People with Disabilities (Authorhouse, 2004)MAGAZINES -- Sparksheet, Karma Magazine, Richmond Magazine, Richmond.com, Urge, Sports Backers Quarterly, BRICK, Style Weekly, City Edition, Our State, BVI Welcome, Personal Trainer, International LivingCOLUMNS -- Richmond.com (Dig That Gig), Grid Magazine (emerging media), City Edition (business column), Work Magazine (Recreation & Leisure column for young professionals) TRADE JOURNALS -- Virginia Association of REALTORS, The Commonwealth, Personal Trainer Magazine, Patterson's Beverage Review (small batch bourbon reviews, wine, and beer reviews), MSN Management, ACUTA Magazine, eLearning Magazine, Kaleidoscope MagazinePUBLISHED COURSES -- DSW Fitness (course with certification credits), IDEAS Fitness (continuing education course)