Responsible for the marketing of the products and technologies from our Medical division. Our range of rolled goods, converted parts and finished goods offer a clear value to our customers and the healthcare professionals, patients and carers that benefit from them everyday.

Consultancy service to Global Wound Care businesses providing;- Marketing Strategy, Market Access, Reimbursement, Communications-Delivered strategic European review for new market entrant to specialist Wound Care market place, NPWT and Advanced wound care.- Working with APAC manufacturer to find Global Distribution Partner- Developing UK Market Entry strategy for European Advanced Wound Care start-up

As Director of International Wound Care (Sales & Marketing) I was responsible for the commercialisation of Grafix and the full Osiris wound care range.I led the key pathways outside the USA of;- Created a clear regulatory and reimbursement pathway- Managed the entire logistics process from USA to EMEA Hub and onward to customers.- I defined and executed the marketing presence in the UK. Driving an exceptional new sector of Wound Care products.- Identified clinical requirements and thought-leaders / champions to help drive awareness, interest and acceptance of Grafix at all levels (regulatory decision-makers, reimbursement / payers, clinical thought leaders, Podiatrists and Wound Care experts / healthcare professionals);- I was responsible for managing a team of high quality BDMs to effectively launch and drive sales for Grafix throughout the UK and RoW.

Providing specialist Sales and Marketing Consultancy, Market Access and Reimbursement to the Global Medical Device sectors.

Senior Account Director for Hanover, a UK and Brussels based public affairs, corporate communications and media relations consultancy.All of the functions were carried out in both London and Brussels, across UK and EU Parliaments: Health Care Communications strategy and implementation Policy analysis and impact planning Advocacy management; Clinical groups, Patient representatives, Political stakeholders Media planning and management related to tactical plans

Maintain and expand access for products and services to NHSGovernment Affairs strategy, direction and support for the UKIB business.Develop and deliver advocacy management plans for three business units.Responsible for engagement with Westminster Parliament and Government to help shape the external environment to deliver commercial priorities.Working with UK Matrix team delivering external relations engagement for Health Care policy positions, such as barriers to access and uptake of Innovation in the UK MedTech Sector.Responsible for the strategic engagement with a wide range of Patient organisations, focusing on policy initiatives that deliver win-win across priority policy for the UK business.Lead external Advocacy management with Clinical Professionals and healthcare organisations to build external advocates who can promote improved partnerships between industry and Clinicians.Led on DH consultation responses; SCEP for Ostomy and Continence, Pharmacy White Paper, avoiding a significant financial penalty for the organisation. Managing a range of external consultants (reimbursement, public affairs, communications and medicines management). ConvaTec lead for all Trade Associations, ABHI, BHTA, SDMA, UTA.

Business intelligence, Sales analysis and insight, bonus and performance measurement.Sourcing providers for data services.Managing in-market data for primary and acute sales.Managing territory structures.Applying intelligence to raw data to make significant business decisions.Analysis of in-market vs. ex-factory sales to manage inventory.

Commercial Manager for two business units, dealing with mainline and short line wholesalers and B2B sales, price management and forecasting.

Managing a team of 11 sales staff, across community and hospital sales.Delivering sales results across a portfolio of productsAchieved turn around of region, from last to top, within a 9-month period

Achieved an excellent working relationship with sales reps and managers within first six months to gain commitment to brand plans and deliver results Leader of a cross-functional team to analyse current materials, design and deliver replacementsDevelopment of key promotional messages and product positioning Development of entry plan into new indication

GP & Hospital sales specialist