Global COO of Berkeley Communications, working with our teams in the UK, US, Australia and Germany alongside our international partners.

I'm working to help Berkeley Communications achieve its goals and ambitions while continuing its rapid growth. Particular focus will be placed upon guiding and supporting the German and US businesses as well as Arlington Research.I remain a shareholder of Berkeley Communications.

It’s hard enough for businesses to stand out from the herd. Yet most seem happy to churn out PR content like everyone else’s. Lots of good news. Lots of self praise. And dull.A wise man once said: “good news rarely makes a headline”. When our clients understand that flattering stories about their products and services aren’t very interesting, we start to get results. And when we start to get results, our clients want more.Specialists in B2B and consumer technology, new media and online PR, Berkeley PR have been making our clients stand out from the herd for over 20 years.

Following the growth and success of Berkeley's German office, Arlington Research and launch of Berkeley North America I took on the role of Group MD. I am responsible for making sure our UK, German, US and market research business units provide market leading communications campaigns with storytelling at their heart. In this role I will also continue to be the figurehead for our international network of agencies and partners and ensure we can provide integrated global communications.I provide strategic direction for the growth of the company and its revenues while inspiring and leading the group's teams to deliver campaigns that make a difference to our client's businesses.

Growing the footprint of Berkeley on an international scale. In this role I lead the acquisition of our Germany partner, set up a GmbH in Munich and became the general manager of the agency to ensure integration was smooth and it felt like Berkeley and not just a name change above the door.I built a network of agencies around the globe, some licensed to use the Berkeley brand and others who were vetted to guarentee our high standards.In 2020, in the middle of the pandemic, I led the set up of LLC in the US and worked to grow and integrate the team with the rest of the Berkeley business. By the end of its first year of trading all costs had been covered and the unit was already profitable.In short, my job has been to ensure that which ever country a client wants B2B or B2C communications support in, they will receive the same powerful Berkeley storytelling approach clients have grown to love and expect.

UK MD of PR agency specialising in technology, B2B and consumer campaigns. Guided Berkeley to achieve record annual revenue growth of over £4 million from £1.7 million. Roles and responsibilities revolved around tackling the challenges of managing a successful and growing PR agency. These included defining the agency strategy, brand and brand values, leadership, clients and client relationships, new business development, mentoring and staff development, productivity and utilisation, reporting financial performance and forecasting.Under my management, Berkeley saw record new business wins, the creation of a international network and the establishment of award-winning content creation and digital teams.

I’m building a challenger market research agency, combining highly experienced researchers and storytelling expertise to help PR and comms teams use research smarter and look great in the process.I’m leading on commercial activities, operational delivery, and the expansion of our agency relations in these early days, with an ambition to make Danebury Research one of the most trusted market research partners for PR and comms professionals.

Arlington Research is a full-service agency. We can provide you with robust data via quantitative research, in depth analysis via qualitative research and an audit on what’s out there already via desk research. Intelligent analysis and creative insight adds an extra layer to the service we offer, helping you make the most of your research results and bring them to life.Our team will design your research from sample design to final reporting. Each piece of research is reliable, robust and delivered with a quick turnaround. Coupled with consultancy from our senior level team we can ensure the research creates maximum impact.Our scope of work is broad, and we run research for leading brands and organisations from many different sectors on an international basis.We are experienced in researching hard to reach audiences and markets.We would love to help bring your story to life.

Superbrands UK commission independent research to identify the UK's strongest brands. I am a member of the Superbrand Council, made up of marketing experts and business professionals who produce the annual league table.

The PR Council provides a formal mechanism to consult with the industry's most senior practitioners on the issues PR faces; to act as a think-tank for the industry; to inform the PRCA's strategic priorities; and to produce helpful commentary, advice and best-practice guidance for PR professionals.

For two years I was a board member for Byte Night - Thames Valley . This wonderful charity helps raise awareness and much needed funds for Action for Children. My PR agency, Berkeley PR, also donated its time to help publicise this event in the Thames Valley and Bristol. We are still sleeping out though!

Responsible for clients including: Attachmate/netIQ (legacy systems/security), AxisMobile (mobile email), BlueCoat (security of web communications), European co-ordinnation of C&W carrier division (carrier solutions), Cells4Life (storage of stem cells), Ceon (product lifecycle management for telecom operators), co-ordination of US campaign for Lavastorm (telecom billing systems), European PR co-ordination for Satyam (billion dollar IT outsourcing company), Starhome (mobile roaming), WDSGlobal (wireless informatics), Olista (service assurance management for mobile data services) and an analyst campaign for WiNetworks (triple play)

Responsible for clients including Autodesk (CAD software), Zoom Hayes (VoIP modems), NEC Supercomputers, ADIC (storage), Midentity (Contact Management), Map & Guide (GIS Software), Sinclair Research (high tech research), Piper Design (Design Consultancy) and Xerox Office (office equipment)