Paul Stanco Email and Phone Number
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An entrepreneurial digital marketing and product development executive with a history of successfully building and growing online/digital businesses in both venture/PE backed organizations and public companies. Over 20 years of experience in performance marketing (online and offline), ecommerce product development and management of subscription/membership products, with a track record of using data-driven insights to lead cross-functional teams to deliver on performance and growth objectives. Specialties:Performance Marketing, Acquisition Marketing, Loyalty and Retention Marketing, Product Development, Business Development, Vendor Management, E-Commerce, Subscription Services and Billing, Paid Search, Organic Search, Affiliate Marketing, Lead Generation, Email Marketing, Social Media Marketing, DRTV, Contextual and Retargeting Display Advertising, General Management, P/L Management, Business Modeling, Project Management, Insurance, Medicare, Medicare Advantage, ACA, Life
Quote.Com
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CmoQuote.Com Dec 2023 - PresentTampa, Us -
Svp, Health & LifeQuote.Com Jan 2023 - Dec 2023Tampa, Us -
Svp, MarketingFluent, Inc Mar 2022 - Dec 2022New York, Ny, UsDeveloped and implemented the go to market strategy and managed P/L for a new business unit focused on consumer lead generation in the health and life insurance verticals. Created a new insurance agency subsidiary, secured health/life insurance licenses in 50 states and received G2 certification for marketing on Google properties. Assembled a team to create and launch digital campaigns across search, social, display, native and affiliate channels for Medicare, ACA and life insurance products to generate and sell consumer-initiated calls and leads with CMS-compliant marketing creatives. Oversaw the technology and platform build necessary to support the acquisition, distribution and sale of thousands of leads and calls to partners via real-time bidding and posting each day. -
Svp, ProductHealthplanone Sep 2020 - Jan 2022Trumbull, Ct, UsMember of senior management team for this high growth, PE-backed Medicare insurance lead generation and brokerage business. Led the digital marketing and product development teams that contributed to 10x growth in revenue over the period.- Led product and technology teams in the design, development and launch of two ecommerce-enabled websites (MedicareUSA.com and ClearMatchMedicare.com), providing consumers the ability to learn, compare and self-enroll in Medicare plans.- Responsible for compliance oversight to ensure adherence to CMS Medicare Marketing Guidelines on all consumer facing digital marketing and ecommerce websites. -
Svp, MarketingHealthplanone Oct 2018 - Sep 2020Trumbull, Ct, Us- Grew volume of self-generated leads by over 300% while maintaining target cost-per-lead through expansion of digital marketing channels, creative testing, bidding strategies and predictive modeling.- Established flagship site, MedicareSolutions.com, to be a CMS-approved lead generation property that attained a top 3 impression share ranking in Medicare searches during Q4 2021.- Launched a new marketing channel leading to a 10-year exclusive distribution partnership, generating over $10 million in annual revenue on a pay-for performance basis.- Created the branding, positioning and marketing support to launch and grow the company’s outsourced telesales services for carriers and financial service partners into a $100 million business. -
Vp MarketingHealthplanone Nov 2014 - Oct 2018Trumbull, Ct, Us -
Group Vp, Direct To Consumer MarketingAffinion Group Feb 2011 - Oct 2014Stamford, Ct, UsEstablished a new, direct-to-consumer (DTC) business unit, defining and setting strategy and managing execution within this $1.5 billion global company. Grew business from zero revenue to an annualized run rate of $25 million in revenue within 18 months with full P/L responsibility. Directed a team of 18 marketing and creative professionals to execute a multi-channel marketing strategy encompassing paid and organic search, affiliate marketing, email marketing, social media advertising/promotion, content development and syndication, direct response TV and contextual and retargeting display campaigns. -
Vp, Product DevelopmentWebloyalty.Com Aug 2002 - Feb 2011Nyon, ChMember of the management team for this venture funded online consumer services company responsible for managing a team of 12 in all aspects of product management, new product development, member retention and member communications across four consumer subscription services and over 2 million members. The company grew from $20 million to over $300 million in revenue and 500 employees during this period. The company merged with Affinion Group in February 2011. -
Entrepreneur In ResidenceMarshall Street Management May 2000 - Aug 2002EIR for seed stage venture fund focusing on identifying and investing in Internet technologies and next-generation delivery platforms and supporting those investments by consulting in the areas of organizational and operational strategies and execution. Oversaw operations and product development for SaaS-based marketing and sales management software company in the architectural and design industry.
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Vp, Product DevelopmentPriceline Mar 1999 - May 2000Norwalk, Ct, UsFirst senior manager hired to move new spin-off business, Perfect Yardsale, from concept to implementation. Responsible for building and managing a team of 20 that defined the business model and core customer proposition, developed the product attributes, defined the technology requirements and implemented the product in a rapid development environment, successfully launching the business in 10 months. -
Independent ConsultantPriceline Feb 1998 - Mar 1999Norwalk, Ct, UsResponsible for managing the development of a backend ticket-processing engine with a third-party software development team. During and after launch of the company, responsible for managing the operation of this segment of software to ensure operational integrity and maximum up time. Additional responsibilities included managing a 5-person front-end development team through design, testing and deployment of the core web site. -
Vp, Interactive ServicesCuc International Nov 1990 - Feb 1998Held various roles including Business Analyst, Account Manager, New Product Development and finally VP, Interactive Services responsible for strategic product direction and content development for a membership-based consumer shopping service on the web and major commercial on-line services with a staff of 15 direct reports.
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Project Engineer/ Operations ManagerRowe International Inc Jan 1987 - Nov 1990Original member of a manufacturing design team responsible for implementing a new Just-In-Time manufacturing system. Analysis included machine capacity utilization, plant layout and production process flow design. Promoted to department head, managing inventory and shipping of $12 million spare parts business with 15 union and 2 salaried employees.
Paul Stanco Skills
Paul Stanco Education Details
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Nyu Stern School Of BusinessBusiness Administration -
Lehigh UniversityMechanical Engineering
Frequently Asked Questions about Paul Stanco
What company does Paul Stanco work for?
Paul Stanco works for Quote.com
What is Paul Stanco's role at the current company?
Paul Stanco's current role is Digital Marketing | Ecommerce | Customer Acquisition | Product Development | Performance Marketing.
What is Paul Stanco's email address?
Paul Stanco's email address is ps****@****one.com
What is Paul Stanco's direct phone number?
Paul Stanco's direct phone number is +120341*****
What schools did Paul Stanco attend?
Paul Stanco attended Nyu Stern School Of Business, Lehigh University.
What skills is Paul Stanco known for?
Paul Stanco has skills like E Commerce, Customer Acquisition, Strategic Partnerships, Analytics, Email Marketing, Direct Marketing, Online Marketing, Product Management, Product Development, Lead Generation, Strategy, Marketing Strategy.
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