Director Business Development And Strategy, Oem Partnerships
New York City, Ny, Us
Managed OEM and technology partnerships, with focus on driving strategic planning, partner distribution agreements, partner revenue, co-marketing, and joint roadmaps. • Negotiated app distribution and TVOD / AVOD revenue-sharing agreements with Roku, Funai, TCL, Hisense, Samsung, Vizio, LG, PlayStation, Comcast X1, XBOX, TIVO, Amazon, Google, Apple, Facebook Oculus, Windows 10, MSTAR (SoC), HP, Dell, and many others. OEM partnerships accounted for >80% of Vudu revenue, with revenue growth of 30% year over year. Coordinated all external negotiations with NBCU Peacock.• Coordinated all negotiations internally with marketing, engineering, programming, business intelligence, legal, and finance, ensuring organizational buyoff and successful deal fulfillment.• Partnered internally with business intelligence, programming, product management and marketing to track KPIs for each OEM, including partner revenue, funnel metrics, new accounts, lifetime value, SAC, and churn, and analyzed and correlated this data to offers, titles, advertising campaigns, pre-installation, a/b tests, and customer surveys. • Expanded Vudu AVOD to support Freewheel SSP / DSP marketplaces in addition to SPOTX, facilitating transition of ad sales into NBCU and enabling inventory sharing arrangements with Roku and Samsung.• Integrated Vudu into NBCU Direct to Consumer Group by sunsetting FandangoNow app, migrating users and respective libraries into Vudu, and transitioning of all Walmart datacenter and service dependencies to NBCU.