Marketing consultant providing sub-contracted marketing services to agencies and corporations. Specialty areas include Customer Relationship Management initiatives, primary research, strategic planning, copywriting and design, database development, direct marketing.

Responsible for leading all strategic marketing initiatives, primary and secondary research, data analytics and creative development projects. Staff of 10. Primary focus on customer segmentation, CRM, predictive trigger modeling and Life-Cycle Marketing. This position was a contract position for my company.

The company operated 32 sporting goods stores in 15 states, offering outdoor and athletic equipment, apparel, and accessories under brand names and private labels. During my tenure, sales increased from $50- $650 million+. Galyan's was purchased by Dick's Sporting Goods in early 2003.Directed all elements of Galyan's CRM initiative including software discovery and selection, hardware discovery and selection, staffing, program development and launch, vendor procurement, creative execution, data integrity, results analysis and chain-wide roll-out of Galyan's Preferred Customer Program. Also responsible for web site development and for directing all outside ad agencies and market research firms. In year one, average response rate was over 8%, paying for the entire initiative two years ahead of schedule.Created and launched Galyans.com.Implemented extensive qualitative and quantitative market research activities culminating in the re-launch of Galyan's brand nationwide.Managed a $14.0 million budget and a 14 member marketing staff. Responsible for all creative, PR, Community Relations, production, media buying, budget development, ad plans, and market research.Wrote and produced award winning television and radio advertisements.

Created a niche position in the highly competitive Twin Cities business community providing turn-key advertising, direct marketing and CRM creative: Highlights included award-winning creative, building the 1st ever licensed database of MN sportsmen, developing and launching Toshiba' International's CRM initiative for their business solution stores -- generating a 30% 1st year sale increase, 40% increase in repeat customer visits and 20% reduction in employee turnover. Other clients included: Sybervision Systems, Nordic-Track, The Sharper Image, Select Comfort, North American Outdoor Group, Fargo Electronics, Variety Children's Heart Hospital, Ceridian Corp, The Fisher-Rosemount Companies.

Creative Print and DM Copy ChiefManaged a staff of 16 copywriters, designers and photographers to create all advertising and improve ROI for the company. Planned and executed dozens of new product introductions including WestLaw On-line Legal Research.

100% Direct Response