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As the creator of the ARISE™ Go-to-Market methodology, I've spent over 15 years shaping GTM strategies for tech and service companies. This experience led me to develop ARISE™ - a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness.ARISE™ stands for Assess, Research, Ideate, Strategise, and Execute. Each stage is designed to be thorough yet agile, empowering companies to rapidly increase their ROI on technology investments and strategic initiatives. What sets ARISE™ apart is its practicality - it doesn't require a large team or extended timelines. In fact, we can often implement the full methodology in just 30 days, giving you the power to make significant changes in a short time.One of the key strengths of ARISE™ is its proactive approach to experimentation and adaptation. We anticipate potential market forces and performance challenges, building contingency plans directly into our recommended tactics. This level of foresight and flexibility is rare in the agency world.While ARISE™ was initially built for product companies, we've successfully applied it to service providers as well. The methodology is not only effective but also scalable, working equally well for startups, scale-ups, and enterprise teams. It provides a clearly defined, best-practice model that allows us to operate at the right speed, depth, and scale for each unique situation, giving you the reassurance that it can be tailored to your specific needs.With over 15 years of experience in Financial Services, SaaS, Fintech, Ecommerce and B2B Services, I am a former CTO, CMO, and certified Product Marketing Leader who helps startups and scale-ups accelerate their growth with product-led go-to-market (GTM) strategies and revenue operations (RevOps) on HubSpot. I founded Digital BIAS, an award-winning SaaS & Fintech product marketing agency, and Leevr, a MarTech startup.As a passionate growth leader, I leverage my expertise in GTM, product-led growth, account-based marketing, sales enablement, demand generation, conversion rate optimization, SEO, and HubSpot to deliver results for the agency and our clients. I work with senior leadership teams to shape their company GTM and digital transformation programs and coach and develop marketing, sales, success, and product teams.
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Founder And Ceo | Chief Gtm OfficerArise GtmLondon, Gb -
Founder & Chief StrategistArise Gtm Feb 2017 - PresentLondon, England, GbAccelerating operational alignment and growth through done-for-you go-to-market for B2B revenue teams with our proprietary ARISE™ framework - in under 30 days.ARISE™ - Proprietary product marketing strategy for rapid product launch and product market fit. Designed to get new products into the market in under 90 days with a complete customer acquisition process from positioning and messaging, sales enablement and customer success. ARISE™ helps new products prepare for GTM with accelerated growth into RevOps. -
FounderStrategy Supercharged Nov 2023 - PresentLondon, GbStrategy Supercharged is a new online community for founders, product owners and teams launching new products in B2B technology.In my capacity as an agency owner at Digital BIAS, I have worked with hundreds of tech companies from off-page as a mentor in various accelerators and product planning to enterprise Account-Based Marketing customer acquisition strategies.I devised my own product marketing GTM called ARISE (trademark pending) and will use this system to underpin a growth framework for long-term success for founders and go-to-market teams. -
Founder & CtoLeevr Mar 2022 - PresentLeevr is an AI-driven competitive marketing strategy platform for B2B marketers. We take the pain of data analysis away and present you with actionable intelligence that helps you move the dial month on month, currently under development with partners including Nvidia, SEM Rush and Ad Clarity. -
Product Led Growth Advisor - Lorca AcceleratorPlexal Nov 2023 - PresentLondon, London, GbI worked with a cohort of cybersecurity startups to introduce the business and marketing strategies behind the Product-Led Growth go-to-market strategy. -
Pro MemberProduct Marketing Alliance Apr 2021 - PresentSan Francisco, California, Us -
Fintech AdvisorVantage Mar 2023 - Sep 2024London, GbI worked with Vantage as an advisor to their Fintech cohort focusing on Product-Led Growth and Go-To-Market strategy for early-stage and pre-seed startups. Lost funding in September 2024. -
Mentor Ucl HatcheryUcl Dec 2022 - Sep 2024London, Greater London, GbAdvisor to early-stage startups. Resigned September 2024. -
Product Led Growth AdvisorBlock Dojo Oct 2023 - Oct 2023London, London, GbI worked with a cohort of blockchain startups to introduce the business and marketing strategies behind the Product-Led Growth go-to-market strategy. -
Product Led Growth Coach UkProductled Nov 2021 - Nov 2021Toronto, Ontario, CaAdviser for Product-Led companies seeking to define their PLG GTM motion. -
Sales & Marketing AdvisorSuppeco Mar 2021 - Nov 2021London, GbTrusted by market leaders, Suppeco is an AI-driven collaborative platform, that enables any company, in any industry, to optimise their customer-supplier ecosystems to drive innovation and growth. Suppeco is a cloud-native SaaS platform that leverages customer-supplier relationships to drive adaptability, resilience and service excellence across the ecosystem & supply chain -
Strategic Partner UkGold Ventures Investment Oct 2020 - Oct 2021Vienna, At -
Fintech4Good Acceleration Committee AdvisorFintech4Good Feb 2019 - Jul 2021Arlington, Virginia, Us -
Leadership Commitee MemberNorth London Chamber Of Commerce Dec 2018 - Jun 2020Selected to represent digital and online in the new Member Leadership committee, alongside talented individuals from other backgrounds. The ambition is to turn the chamber into a place of education, thought leadership, and great network opportunity. -
Independent Business Management ConsultantConsulting Ps Jan 2015 - Sep 2017As a Management Consultant, I help organisations to solve issues, create value, maximise growth and improve business performance. Using my business skills to provide objective advice and expertise, and help an organisation to develop any specialist skills that it may be lacking.My primary focus concerned the strategy, structure, management and operations of a company. My role is to identify options for the organisation and suggest recommendations for change, as well as advising on additional resources to implement solutions.Types of work included:business strategye-businessfinancial and management controlshuman resourcesinformation technologymarketingsupply chain management.Consulting PS offers end-to-end solutions using my specialist expertise and skills in certain industry areas.Services offered included but were not limited to:carry out research and data collection to understand the organisationconduct analysisinterview the client's employees, management team and other stakeholdersrun focus groups and facilitate workshopsprepare business proposals and presentationsidentify issues and form hypotheses and solutionspresent findings and recommendations to clientsimplement recommendations or solutions and ensure the client receives the necessary assistance to carry it all outmanage projects and programmeslead and manage those within the team, including analystsliaise with the client to keep them informed of progress and to make relevant decisions.This business merged with Paul Sullivan Marketing Ltd in 2017 to become BIAS, an award-winning consultative agency.
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Chief Technology OfficerMy Vote Limited Jun 2014 - Apr 2015Provided leadership and clear strategic direction and directed concurrent technology projects for a gamified market research startup. Played a key role in evaluating and strengthening internal controls and mitigating risk exposure to promote efficiency.Key Accomplishments:♦ Collaborated with members of the executive team to discover and implement initiatives that relied on technology to achieve business and financial goals.♦ Provided advisory on gamified market research to SEIS start-up firms which increased awareness and bolstered interest and sales.♦ Developed an IOS and Android platforms with a web application admin interface that helped users interact with others, set up projects and manage contents expeditiously.♦ SEIS startup, using my development team in the early stages before outsourcing to a known London based agency.♦ Led a transformational team to develop innovative technology for a SEIS startup before outsourcing to a known London based agency.
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Founder And Marketing DirectorJck Media Uk Ltd Apr 2010 - Dec 2013Analysed market trends, developed and implemented strategic business development, marketing and customer-centric brand development using serval methodologies (Search Engine Optimization, Search Engine Marketing and Social Media Marketing strategies). Maintained responsibility for branding strategies design, execution and marketing campaigns launch. Implement marketing strategies and processes to exceed customer expectations and increase customer satisfaction.Key Accomplishments:♦ Consistently delivered outstanding leadership exceeded expectations and built long-term loyalty with stakeholders that led to significant growth and ROI.♦ Generated nearly £200K in revenue for efficiently completing strategic marketing and web design projects.♦ Collaborated with leadership and other stakeholders at Coca-Cola, Sky and ITV4 to understand their business needs and create and grow their brand.♦ Developed a high-performance team to develop and design websites that improved client and user activities.♦ Led and directed technical and program activities to develop bespoke software and graphic design that met desired business requirements, enhanced technology innovation and best practices.
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Senior Banking ConsultantCommerzbank Ag Jun 2008 - Mar 2010Frankfurt Am Main, Hessen, DeOversaw all accounting and finance operations and defined ways to measure and report on the key performance indicators (KPI’s) of business growth for one of Europe’s leading financial institutions that offer high quality integrated corporate banking and capital market solutions.Key Accomplishments:♦ Thoroughly completed the P&L statement for FOBO and SPL Spread after an acquisition that required the integration of systems, staff and processes that led to significant results.♦ Meticulously reconciled the dividend data Front Office to Back Office, Equity and Securities Finance desks.♦ Collaborated with multiple departments for systems testing and Index dividend process clarification.♦ Functioned as the key point person for the Dividends Project that required a complete rebuilding of the current software and process. -
Manager Of OperationsMizuho International Nov 2007 - Mar 2008Tokyo, Japan, JpDuties:Management of a 6-person team across 3 departments Review the custody Income procedures, detail prospective system enhancements and to reduce the client and operational riskCover the processing and reconciliation of Prop Repo income and claims using agents and system recordsAuthorise the processing of all debt income via internal systems using reports from custodians and EuroclearReview and create new procedures concerning USQI tax reportingConfirm Spanish Tax positions for reclaim -
Supervisor SwapsUbs Investment Bank Jun 2006 - Oct 2007Zurich, ChDuties:Main function was to oversee a department of 17 people, including 2 satellite teams (Bangalore and NYC), and bring it into line with the bank’s new policies/processesResponsible for continuous structure improvement, both for the team and job processes. This made it possible for people to perform all functions of the job rather than just processing income events and cover the process flows in all. Streamlined processes for sector swap dividends and implementing a calculation tool to reduce overall output processing timeResponsible for strategic hire and development of new staff and team membersAchievements:Department restructure/management led the lowest breaks in operations across the group -
Tax ConsultantCiti Jan 2006 - Jun 2006New York, New York, UsDuties:Simultaneous management of projects R85, R105, W8 BEN and W9 and 1099 reportingPlanning: including risk, issues, reporting, documentation, staff coaching, workflows and trackingEstablishing, documenting and implementing new processing and proceduresPreparation for internal/external auditsDesign and maintenance of management reporting tools via Excel -
Client Services ConsultantMorgan Stanley Feb 2005 - Dec 2005New York, Ny, UsDuties:Responsible for my own pool of clients and swap related queriesAdvised on pricing differences and trade allocations across multiple swapsAdvised clients of resets, unwinds and of payments due in or out -
Consultant Stock Loan Trade SupportDeutsche Bank Feb 2004 - Feb 2005Frankfurt Am Main, Hessen, DeDuties:Daily check of collateral positions to call in for short position cover if any (ZAR)Ran short and term reports for ZAR, GB, IECollated UK Secfinex fileDealt with all failing returns and recallsChecked for overborrows and returned excess vs. hold reportCancelled failing intercompany loans bookedMaintained idelta failsReturned PB positions in Global OneMaintained fails report and final fails checks -
Corporate Actions ConsultantJpmorgan Chase & Co. Aug 2003 - Feb 2004New York, Ny, UsProcessing of custodial positions on Equity and Fixed Income positions in Euroclear.Processed full and partial redemption payments.Maintained appropriate response times on client queries.Booked FX transactions.Payment of claims on timely basisMaintained an accurate file showing daily work administeredMatched nostro entries to minimize breaksWrote procedures for transition to BournemouthTraining & Development of new recruits -
Corporate Actions ConsultantMerrill Lynch Mar 2002 - Aug 2003New York, Ny, UsRecovered $450,000 of incorrectly settled stock and income payments from a previous custodianReconciled $6M back log of unclaimed dividends between 1997-2001 resulting in minimal write down loss across global markets of under $100kHeaded up the Implementation of Claims Manager Project for automated reclaim of dividend income from trading partners -
Corporate Actions ConsultantJpmorgan Chase & Co. Dec 2000 - Dec 2001New York, Ny, UsManaged all corporate actions on JP Morgan equity positions. -
Corporate Actions ConsultantMorgan Stanley Jun 2000 - Oct 2000New York, Ny, UsReconciled nostro breaks down from 2000 items to 100 in six weeks. -
International Corporate Actions ConsultantCredit Suisse Oct 1999 - Jun 2000Zurich, ChMaintained all corporate action activity across international equity marketsMoved onto the Stock Loan desk to oversee the integration of corporate actions into Middle Office Trade Support team -
International Dividends ClerkJpmorgan Chase & Co. Oct 1998 - Sep 1999New York, Ny, UsResponsible for the implementation of the automatic reconciliation process for the Dividends team, saving 50+ man hours per week in manual activity by full automation. This idea was presented within 6 weeks of starting and implemented within 10 weeks.
Paul Sullivan Skills
Paul Sullivan Education Details
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Product Marketing AllianceLeadership -
Product Marketing AllianceNarrative Design Certified -
Product Marketing AlliancePositioning Masters Certified -
Meddic AcademyStandard Meddic -
Meddic AcademyIntroduction To Meddic -
Business Consort Digital & Social Media AcademyCim Level 6 Diploma In Professional Marketing -
Blessed John Roche Rc School -
Meddic AcademyFull Meddpicc
Frequently Asked Questions about Paul Sullivan
What company does Paul Sullivan work for?
Paul Sullivan works for Arise Gtm
What is Paul Sullivan's role at the current company?
Paul Sullivan's current role is Founder and CEO | Chief GTM Officer.
What is Paul Sullivan's email address?
Paul Sullivan's email address is ps****@****ail.com
What is Paul Sullivan's direct phone number?
Paul Sullivan's direct phone number is +44 20 3637*****
What schools did Paul Sullivan attend?
Paul Sullivan attended Product Marketing Alliance, Product Marketing Alliance, Product Marketing Alliance, Meddic Academy, Meddic Academy, Business Consort Digital & Social Media Academy, Blessed John Roche Rc School, Meddic Academy.
What are some of Paul Sullivan's interests?
Paul Sullivan has interest in Technology, Sports, Business, Cinema, Health, Networking, Children, Education, Environment, Science And Technology.
What skills is Paul Sullivan known for?
Paul Sullivan has skills like Management, Online Marketing, Digital Marketing, Marketing, Social Media Marketing, Business Development, E Commerce, Social Media, Sales, Seo, New Business Development, Project Management.
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