I established Deckard Media to offer independent expertise, to media agencies, specialising in TV trading and negotiation. Deckard Media's experience and insight will improve an agency's TV service by delivering cost savings and/or added value (improved quality and additional airtime) in their relationship with the TV sales houses. This will improve client retention and boost new business growth. This knowledge has been built across many years in media, across buying, selling, auditing and trading in media agencies, TV/Digital sales houses and barter. TV remains the most powerful way to build a brand and provide long term profits. Moreover, as clients become increasingly data-centric, the instant awareness that TV generates can now be converted into incremental sales using performance marketing digital channels. Successfully combining traditional mass marketing and digital hyper-targeting optimises the return on media expenditure. By working with Deckard Media, you plug into our expert approach to the TV and wider media market, and our track record of delivering brilliant results for clients.