Paul Tate Email & Phone Number

United Kingdom

Head of Marketing for StruSoft AB since November 2021.StruSoft are a leading developer of innovative Structural Design Software, driving the digital revolution of the building industry. Our hallmark is developing outstanding software performance in combination with advanced features, user-friendly interfaces and unrivalled support. We are trusted by 2,000+ Clients with 20,000+ Users in 40+ Countries.

Derby, United Kingdom

Management: Full responsibility for the day to day running of the Company. Responsible for marketing, business development and all operational departments. Responsible for implementing the group strategic plan for the company. Motivating and organising my team to achieve long term objectives whilst protecting and utilising the company’s assets. Oversee project execution through coordination, procurement, site works, equipment and labour management. Carrying out Staff appraisals and setting KPI’s.Reporting: Implemented reporting to monitor operations, projects and departments. Preparing annual financial budgets and sales forecasts. Submit monthly management reports to group. Set up a Business Intelligence System to monitor activities, tenders and needs of clients. Control and monitor all revenues and costs. Ensure the balance sheet is accurate. Monitor and report on cash flow.Legal: Company Director and full legal responsibilities for the company’s affairs ensuring compliance with all local rules and regulations set out by the government agencies and corporate law.

Greater Derby Area

Sales: Specialist in long term, consultative, problem solving approach to precast technologies. Preparing feasibility studies; ROI analysis for Capex justifications, technical specifications; presentations; factory visits; entertaining customers; sales support manuals; pricing strategies; quotation systems; customer databases; training, managing and supporting employees and overseas agents. Personally responsible for securing many high value orders for new projects.Commercial: negotiating and organising letters of credit; credit facilities and Advance Payment Guarantees (APG) performance bonds to reduce risk, maximise cash flow and support export contracts. Chasing money; implementing credit facilities; Directors’ guarantees; sales terms and conditions and reducing bad debts and average times to pay.

Greater Derby Area

Market Research: researching; using models; analysis of internal and external forces; identify current and future market positions to formulate strategy development; adapting international marketing strategy to suit local market tastes and conditions. Brand Development: developing and aligning print and digital mediums to suit the brand and marketing strategy. Project managed various design and creative Agencies to create clear brand guidelines; corporate brochures; product specification flyers; promotional items and videos.Website: project managed the creation and development of three company websites. Experience with social media; search engine optimisation, Google Adwords; Google Analytics, Word Press and HTML.PR: planning and managing focused marketing campaigns; telephone campaigns; email campaigns; press releases; exhibition press packs; magazine editorials and company newsletters.Exhibitions: Responsible for international event management. Highlight being the Company’s first ever custom built stand at the prestigious Bauma exhibition in Munich, Germany. Other exhibitions include Saudi Build; Big 5 Dubai; Budma Poland; UK Concrete Show; Excon India, ICCX Russia, Precast Show USA. Secured several UKTI grants for overseas marketing support.

Bracknell

University placement year at ICL based in Bracknell. Responsibilities included building a website and Access database to enable intercompany reporting of Client Access Licences for Microsoft Exchange software deployments.

Masters Msc, Digital Marketing, Distinction

Bsc Hons, Business, 2:1

A Levels