Paul Hanlon Email & Phone Number

Edmonton, Ab, Ca

Edmonton, Alberta, Canada

Metro Cinema is a community-based not-for-profit society devoted to creating and fostering opportunities for the exhibition of diverse, unique shared viewing experiences in Edmonton, Alberta, Canada.

Edmonton, Alberta, Canada

Shaping and telling the City of Edmonton’s city-building story.

Toronto, Canada Area

Developed award-winning brand plans and creative strategies; crafted creative briefs and communications plans; conducted consumer research and analysis; and oversaw the growth of brands represented by FCB/SIX and FCB Canada. Using data and creativity I established innovative and impactful ways to connect with audiences.

Toronto, On

Instructor for the online course, Twitter Marketing, part of George Brown’s Marketing, Social Media, and Analytics certificate program for the past two semesters. The course provides students with strategic approaches and practical skills for building a Twitter presence and dynamic marketing campaign. It examines the history and current state of the platform, evaluating its effectiveness as a social media marketing tool through detailed case studies and practical coursework. And it challenges students to develop their own Twitter marketing plans and creative executions.

Toronto, Canada Area

I teach the course Advertising & Media Campaign Development, part of the School of Marketing's Marking Diploma program.The course provides students an opportunity to engage with every element of advertising campaign development, from problem definition, to creative execution, to measurement. Using a real client with a real communications challenge, students develop and present a strategic advertising campaign over the course of the semester. The course also explores advertising marketing strategies in more detail and has an additional focus on media planning, buying and evaluation, while also exploring the dynamics of agency operations.

Toronto

Communications planing, experience strategy, and experience design for national and global brands in automotive, consumer packaged goods, telecommunications, and other industries.Author and editor of internal industry newsletter.

Toronto, On

Communications planning and consulting for global brands.Helped brands and agencies understand the competitive media landscape and how to tap into current technology trends to strengthen their communications and build their digital experiences.Developed communication and content plans to grow and support audiences.(Agency clients included Cossette and Proximity)

Toronto, On

Strategic thinking and digital planning for brands.As a strategist at Proximity I developed integrated strategies, wrote creative briefs, and presented communications plans to our clients.With cross-functional teams, I worked on campaigns of all sizes. Crafted messaging; implemented SEO best practices; helped to identify the best opportunities for online ads; developed video and social content plans; launched Android and iOS apps, Facebook pages, ecommerce sites, landing pages, and corporate websites. I brought strategic direction to my clients that was rooted in research I conducted via user testing, focus groups, research panels, A/B testing, stakeholder interviews, and working with third party user research. And I relied on my experience with Sysomos, Google Analytics, and Adobe (Omniture) Analytics, to validate and measure our work.

Toronto, On

Technology solutions and communication planning for telecommunications clients. User experience design. Knowledge management strategy.Within the Talent and Organization Performance group in Accenture, I had multiple client-facing roles focused on corporate communications, social media, user experience, knowledge management, employee engagement and talent management.

Toronto, On

Talent management and employee engagement.

Bah, Film Studies

Activities and Societies: Head Teaching Assistant - Graduated with Honours in Film Studies. Received departmental awards for written work.

Communication And Culture Studies

Activities and Societies: Graduate candidate, Research Assistant, Teaching Assistant - Research Assistant in the Law and Society program.

Master Of Arts - Ma, Cultural Studies