Paul Moon Email & Phone Number

United States

Mayagüez, Puerto Rico, Us

Lead brand marketing and marketing operations, brand strategy, design and develop new websites, creation of brand and marketing assets, commercial support, creative design, content strategy; manage product and corporate branding, designs, messaging; manage and run marketing campaigns, including digital, social, SEO, events, advertising, email marketing; lead research and analysis of market trends, competitive landscape; develop strategic partnerships for brand credibility; measure brand performance, monitor KPIs, customer engagement, overall ROI and budget management; lead internal team and manage multiple agencies and contractors.

Emeryville, Ca, Us

- Acquired by Bruker - Led brand marketing and marketing communications strategies and programs for leading digital cell biology company; Increased lead-gen marketing programs with ~3/month email (drip) campaigns, social media strategies/execution, and content strategies resulting in increased web conversions and 3rd party leads; Designed and managed advertising programs (digital and print); Designed custom website + CMS, new booth design, packaging through concept phase; Rebranded marketing/sales collateral, presentations, brochures, app notes, flyers, datasheets, videos, swag.

Pleasanton, Ca, Us

- Acquired by Bionano - Led brand marketing and marketing communications strategies and programs for start-up genomics company with novel DNA/RNA extraction technology (Ionic® Purification System).* Design, create, manage all creatives for corporate branding and marketing / sales portfolio* Design and manage marketing portfolio and communications infrastructure / programs* Design, develop, code, manage custom website(s) with custom CMS - https://www.purigen.8romans.com* Design, launch, and manage all marketing campaigns and activities* Design and manage print / digital advertising, including media buys* Manage and develop SEO/SEM/PPC strategies* Design and manage email campaigns, lead-generation programs* Design and manage all social media channels, posts, and ads* Design, develop and manage content marketing strategies* Manage trade shows and events* Design new trade show booths (10x10 and 10x20)* Design new packaging and labeling, new system GUI, and new operations / support docs* Analyze and ensured optimal ROI across all programs and campaigns* Align all marketing goals with corporate revenue plan

San Jose, California, Us

- Acquired by Danaher - Beckman Coulter LS -Led brand marketing and marketing communications strategies and programs for mid-sized acoustic liquid handling and automation company (Echo® Acoustic Liquid Handler).* Design and lead large-scale corporate re-brand initiative* Design and manage new marketing portfolio, including all collateral and support docs* Design, create, code and manage new custom website(s), core web infrastructure with custom CMS - https://www.labcyte.8romans.com* Plan and develop market strategies with cross-functional teams* Design and manage marketing programs and campaigns* Design and manage multi-channel advertising, including all media buying* Design and manage email marketing campaigns and other lead-gen programs* Develop and manage SEO/SEM/PPC programs/campaigns* Create and manage all social media channels, posts, and ads* Manage external / internal communications* Manage all customer experience and nurturing via web* Manage PR activities* Design, manage all content marketing, including videos / animations, webinars, presentations* Design new packaging for various products* Design new trade show booths (10x10, 10x20, and 20x20)* Manage comprehensive data analysis for all lead-gen programs and customer engagement metrics * Manage optimal ROI across all programs* Manage marcom budget of up to ~$1.2M

Fremont, California, Us

Led brand marketing and marketing communications strategies for early-stage cancer genomics company | NASDAQ: PSNL |* Designed and led corporate re-branding initiative* Designed, created, managed new marketing portfolio* Designed, created, managed new custom website(s) and custom CMS* Planned and developed all market strategies* Designed and managed all marketing programs and campaigns* Designed and managed all advertising, including media buys* Created and managed all digital ads, including all SEO/SEM/PPC programs* Designed, developed, and managed all social media channels and posts* Designed, managed all content marketing, including videos, webinars, presentations* Designed and managed email marketing campaigns and other lead-gen programs* Designed new trade shows booth* Managed data analysis to ensure optimal ROI across all programs and campaigns

Seattle, Wa, Us

Led brand marketing and marketing communications strategies and programs for early-stage genomics company specializing in the development of translational research tools | NASDAQ: NSTG |* Designed and led large-scale corporate re-branding initiative* Designed, created, managed new marketing and sales portfolio for life sciences division* Designed, created, managed new website and custom CMS, including new marcom infrastructure* Developed and managed all marketing programs* Designed and managed all multi-channel advertising, including media buys* Designed and managed email marketing campaigns and other lead-gen programs* Designed and managed all aspects of digital marketing, including SEO/SEM/PPC programs* Designed and managed all social media channels, posts, and ads* Designed and developed content marketing strategies, including videos, animation, webinars, etc.* Managed product messaging, brand positioning, external/internal communications* Managed customer experience and nurture management via web* Developed programs for building corporate culture* Managed PR activities* Designed new packaging for all products* Designed new system GUI* Designed and managed new trade show booths (10x10, 10x20, and 20x20)* Managed comprehensive data analysis for all lead-gen programs and customer engagement* Managed ROI across all programs* Managed marcom budget of up to $1M* Contributed as key member of pre/post-IPO activities with executive team

- Acquired by Invitrogen (now Thermo Fisher) -Led brand marketing and marketing communications strategies and programs for novel imaging system for life sciences.* Designed, led development of all market strategies / programs for 1st-Gen EVOS imaging systems* Designed and managed all branding, advertising, web, digital ads* Designed and managed all email campaigns and other lead-gen programs* Designed and managed all social media channels, posts, and ads* Managed all events, trade shows, webinars, and presentations* Designed new GUI for system,* Designed and developed all aspects of content marketing* Designed and managed all marketing campaigns, including media buys