Leading the team at one of the UK’s top 50 regional news brands, with 3.3 million page views monthly and 54% year on year audience growth.

Publisher of Glasgowist.com, a website celebrating the best people and places in the city of Glasgow with reach of 1.25 million per month. Digital consultancy providing content solutions for brands and agencies. Delivering landing page copy, social media management, travel articles, SEO content for commercial blogs, online brand creation, strategy and editing services. Clients have included travel company Skyscanner in UK, Ireland, Middle East and North American markets, Trivago, Scotch Malt Whisky Society, Nespresso, TRTL, Auchentoshan and InterContinental Hotels Group. In November 2018, Glasgowist wrote and published the Glasgow and West Coast Cook Book in conjunction with Meze Publishing. In December 2019, Glasgow's 100 Best Restaurants book was published to start a media partnership with Newsquest that includes a weekly Glasgowist column in the Glasgow Times newspaper.In October 2020, a monthly Best of Scotland magazine started production in association with Glasgowist. The title is distributed with The Herald on Sunday and The Sunday National. In November 2020, The Best of Glasgow City Guide & Cookbook was published in association with The Glenlivet Single Malt Whisky and The Herald.

After pitching the idea of a new magazine for The Herald on Sunday, I laid out the framework for Best of Scotland, working with the commercial and editorial teams to launch the title as a monthly supplement. I was responsible for interview and travel features, cover stories, brand development, commercial features and content themes.

Editing and writing features, contributing to the production process as part of the management team for new editions of the annual Best of Dublin and Best of Ireland magazine guides.

Bright Signals make award-winning creative content: words, images, video, apps and interactive installations. I was a contributor within the editorial team, creating content and coming up with big ideas. Clients included Tennent Caledonian, Magners, Channel 4, Beam Suntory, Jura Whisky and Newsquest. As part of my role, I worked with the BBC 5 live Sport team in Salford, developing web content and visual formats for social media during the Premier League season and for Euro 2016.

Commissioned, edited and wrote copy for commercial websites and blogs on behalf of international clients as a senior member of the SEO Editorial team in a digital content agency, based in Edinburgh. Particular responsibility for delivering travel guide and website copy solutions aimed at American or UK readers. Project lead on website content project for international travel client: briefed, commissioned, coordinated editing, tracking and delivery on 17,000 short-form travel content pages over eight months. Wrote and edited SEO content for UK retailer, including product descriptions, buying guides and product hubs as part of a wider online strategy. Directed a team of copywriters, creating briefs for commercial blogs and creative projects. Acted as point of contact for account managers, tailoring strategy to achieve content outcomes. Input to wireframe development and design template for online city guides. Part of the social media management team for the agency. Recruited and managed a team of freelance writers and editors. Presented content strategies to client and sold content products. Developed improved procedures and structure for efficient delivery.

As chief online editor, responsibilities included editing and uploading posts on a seven day cycle via Wordpress to a news website. Commissioned content, sourced images and drove online interest in content including food, sport, fashion, music and entertainment news. Monitored newswires and conducted interviews. Responded to breaking news items and constructed editorial response. Directed video coverage of music festivals and generated commercial content for clients.

Created new magazines, devising the style and content for annual guides to Ireland and Dublin. Introduced production timescales, sub-editing and verifying processes. Supported the marketing team and negotiated distribution deals. Wrote content, commissioned features and exceeded advertising targets.

Project manager on Ireland’s best-selling restaurant guide: annual update of content, compilation of new entries, editing and writing content, publication to deadline and launch event organisation. Secured title sponsorship and managed social media, including online voting and relationships with leading restaurants. Interviewed restaurant owners and chefs, led promotion of 100 Best Restaurant brands with local tourist agencies.

Developed a city magazine title as staff writer, advertising manager, publishing manager and then managing editor. Supported and directed the editorial team and was ultimately responsible for ensuring that all deadlines were met and commercial targets achieved. Commissioned and processed copy from writers and established the magazine’s editorial tone. When The Dubliner was successfully acquired by VIP magazine group I worked with the new publisher to reformat the title. Acted for the publisher and Independent News and Media to shape editorial policy and production as the magazine changed from a monthly to a weekly format, distributed with the Evening Herald. Curated Old City, New Dreams - a city festival of debates and public interviews featuring prominent Irish personalities, sponsored by Diageo and organised the official debate of the St Patrick's Day Festival in Dublin. Regular panellist on daytime television and national radio. Monitored and contributed to thedubliner.ie. Managed the magazine’s social media presence across Twitter and Facebook.

Freelance writer tasked with attending political and social events to provide quotes and stories for the daily Diary column at The Herald newspaper. Worked news shifts based at Scottish Media Group’s headquarters.

I worked as a lifeguard at a major hospitality complex in New Jersey for two seasonal employment contracts in 2001 and 2002. I made sure customers had a pleasant and safe experience during the busy summer season. Morey's Piers Waterparks were rated the sixth best waterparks in America by Tripadivsor Travelers Choice.

Elected onto the board of directors for Europe’s largest students union building. Managed the media budget, liaised with the National Union of Students and presented campaigns. I edited publications and was responsible for content on student websites and radio station.

Worked with the team that established a new Scottish Sunday broadsheet title, supporting the news features and sport sections.

Freelance contributor for a Trinity Media regional title, conducted interviews, supplied features on local issues, represented the newspaper at events and researched for the news team.