Paul Urfi

Paul Urfi Email and Phone Number

Kennesaw, GA, US
Paul Urfi's Location
Atlanta Metropolitan Area, United States, United States
About Paul Urfi

I’ve spent over 25 years in Presales engineering and leadership, mastering the art of explaining complex things simply, herding teams of brilliant nerds, and surviving endless meetings about nothing. Along the way, I’ve learned that success isn’t just about technical skills—it’s about empowering people to thrive and crush their goals.These days, I’m wearing a few hats (figuratively—though I do have a great collection of actual hats). At Man Reforged, I help men figure out their lives. At Presales Advantage, I guide teams and individuals starting out in technical sales—or those already there looking to level up—without needing a PhD to keep up. Either way, I’m all about turning potential into progress.When I’m not coaching, consulting, or cracking bad dad jokes, you’ll find me rucking, fishing, or convincing my family that my “office projects” are definitely work-related.If any of this sounds like your jam, let’s connect. Or just pretend to. This is LinkedIn, after all.

Paul Urfi's Current Company Details
Zoomin Groomin North Georgia

Zoomin Groomin North Georgia

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Owner
Kennesaw, GA, US
Paul Urfi Work Experience Details
  • Zoomin Groomin North Georgia
    Owner
    Zoomin Groomin North Georgia
    Kennesaw, Ga, Us
  • Presales Advantage
    Founder & Presales Coach
    Presales Advantage Jan 2023 - Present
    • Provide coaching and mentoring to Presales professionals to enhance technical and sales capabilities.• Work with Engineers, Developers, and other technical roles to help them transition into Presales. • Develop tailored training programs to enhance Presales engineers' critical skills.• Lead assessments to identify strengths and areas for improvement in Presales organizations.• Build comprehensive Presales methodologies that help Presales organizations improve efficiency and effectiveness.
  • Man Reforged Coaching
    Founder & Coach
    Man Reforged Coaching Jan 2022 - Present
    • Transform client's lives by guiding them to break free from toxic shame, Nice Guy Syndrome, and limiting beliefs, reclaiming confidence and purpose.• Develop and deliver individualized coaching programs and a recovery framework tailored to help clients rediscover authentic masculinity and emotional strength.• Facilitate workshops and group coaching sessions focused on leadership, relationship building, and breaking generational cycles of dysfunction.• Create and share compelling content across social media and Substack, inspiring clients to lead purpose-driven lives and build healthier relationships.• Foster a supportive community that empowers clients to achieve personal and professional growth with integrity, strength, and conviction.
  • Observe, Inc.
    Principal Sales Engineer
    Observe, Inc. 2023 - 2024
    San Mateo, California, Us
    • Achieved 185.5% of plan in FY23• Spearheaded Observability PoCs and technical sales engagements for Eastern and Central US accounts in a high-growth GTM culture, supporting a growing team of Account Executives. • Partnered closely with Account Executives across the entire Sales Cycle, from Discovery through Closing to align a repeatable Technical Sales process with MEDDIC Sales Process.• Conducted general and custom demonstrations in person, over Zoom, and live at industry trade shows.• Provided direct, specific input on product functionality (in the form of enhancement requests, bugs, and competitive feedback) to engineering and marketing that improved product performance and value in customer environments.• Worked closely with customers and internal stakeholders to build and deliver training sessions to drive adoption and growth within the company’s second largest account. • Worked closely with Presales leadership and Engineering to coordinate and plan Field Engineering training to keep SEs, SAs, and DEs up-to-date on new product releases and key features.
  • Armory
    Director Of Solutions Engineering
    Armory 2021 - 2023
    San Francisco, California, Us
    • Recruited to rebuild the Presales Engineering organization from the ground up. • Successfully recruited, hired, coached, and developed top Solution Engineering and Solution Architect talent.• Led a successful redesign and automation initiative to streamline the demo and POV environments to add capacity, velocity, and quality. • Provided Technical and Sales Enablement to ensure that SEs, SAs, and AEs could clearly articulate the value of Armory and Spinnaker. • Successfully delivered against sales goals and led the Presales team to assist Sales in delivering Armory’s most successful quarter in Q3 FY22. • Established strong relationships with customers and partners and with internal cross-functional stakeholders in Sales, Engineering, Customer Success, and Product as part of the CEO's Extended Staff. • Led the Presales organization in building a library of solution-based, modular demos aligned to common use cases and customer pains, enabling SEs and AEs to articulate the technical and business value of our solutions. • Led the acquisition of a new Learning Management System and designed a 30/60/90-day onboarding program for new Presales engineers. • Led the redesign of the Sales Tech Stack, including developing a custom solution in Salesforce to enable Presales to be run as a business.
  • Appdynamics
    Sales Engineering Manager
    Appdynamics 2018 - 2021
    San Francisco, Ca, Us
    • Elevated the performance of the Southeast Sales Engineering team through a well-defined POC process, recruiting, hiring, and onboarding new Sales Engineers, and challenging existing team members to grow in their careers. • Led the Sales Engineering team to exceed quota for FY 2019, achieving a record 256% while surpassing all KPIs and executing world-class POCs at Fortune 1000 companies throughout the Southeastern US. • Developed and delivered core skills workshops (demo skills, public speaking, POC delivery) to the Sales Engineers, resulting in better opportunity qualification and higher POC win rates.• Led technical boot camps for new Sales Engineers – brought them into our culture and honed the tech and soft skills they would need to be successful. • Worked closely with Product Management to consistently deliver deep-dive training sessions on product advances and industry trends to customers and internal stakeholders. • Established centralized POC tracking, reporting, review tool and process to maximize POC health, and opportunity qualification, leading to a 14% increase in win rate and a 40% decrease in No Decision results.• Led the go-to-market project to bring AppDynamics/Cisco UCCE integration to the field, resulting in over $5M+ in incremental revenue and new opportunities for the pipeline.• Led technical enablement launch of new APM agent for SAP, leading the development of content, training, and on-going enablement in support of new software launch, providing the Sales Engineers with the comprehensive skillset to demo, POC, and communicate the value of the new product on day one.
  • Appdynamics
    Manager, North America Sales Engineering Enablement
    Appdynamics 2017 - 2018
    San Francisco, Ca, Us
    • Designed and delivered a field coaching program that leveraged individual strengths and promoted product proficiency, productivity, and demo excellence to increases pipeline, revenue, and customer satisfaction.• Supported two Sale Engineering Directors, five Sale Engineering Managers, and 40 Sales Engineers while personally providing one-on-one mentoring and coaching to 30+ Sales Engineers. • Created a program that encouraged SEs to reach their full potential while improving key KPIs, driving a 35%+ increase in discovery/prep time, custom demo usage, technical deep dives, and proof of concept win rates for the Sales Engineers that participated in the mentoring program.• Trained, mentored, and coached Sales Engineers across three continents, five countries, and 20+ cities, leading to a 50%+ increase in revenue from the mentored Sales Engineers versus those not mentored.• Developed content for and participated in the facilitation of a custom 30/60/90-day onboarding program for Sales Engineers resulting in decreased ramp time and increased participation.
  • Appdynamics
    Sr. Sales Engineer
    Appdynamics 2014 - 2017
    San Francisco, Ca, Us
    • Early-stage SE - Builder• Led all technical aspects of Application Performance Management technical pre-sales engagements for Southeastern US accounts, in addition to creating and implementing a process structure to ensure a predictable sales cycle.• Acted as a mentor to new hires and junior technical staff to increase capability to deliver reliable demos, POCs, and pilots for customers.• Provided direct, specific input on product functionality to engineering and marketing that improved product performance and value in customer environments.• Worked closely with partners, customers, and internal stakeholders to build technical certification material and deliver training sessions.• Consistently exceeded quota and recognized for top performance each year in role.• Delivered value-based product presentations to thousands of attendees at customer summits and regional road-show events.• Created a value-driven process and document templates used by the Sales Engineering team for a structured sales cycle, with clear progress and deliverables from initial discovery session to final echo-back presentation to the customer.
  • Dynatrace
    Sales Engineer
    Dynatrace 2012 - 2014
    Waltham, Ma, Us
    • Architected pre-sales solutions, conducted proofs of concept, and provided technical leadership for performance issues to IT departments and digital business owners across the Southeastern US using Dynatrace’s application performance management solution.• Supported consistent delivery of double-digit annual revenue growth for two years.• Represented Dynatrace at industry events through public speaking and workshop engagements, driving an increase in the opportunity pipeline through evangelism, thought leadership, and consulting.• Lead a project to consult and convert 400+ synthetic testing scripts for a large banking customer to support a $1M+ win over one of the company’s largest competitors.
  • Hp
    Hp Software & Solutions- Apm & Alm Pre-Sales Engineer - Sled
    Hp 2010 - 2012
    Palo Alto, Ca, Us
    •Demonstrated and articulated the value of all HP Software products, including APM, AQM, and ITSM product areas, with responsibility for setting the technical vision and strategy for the HP Sales team members covering all business units within the SLED team.• Managed pre-sales activities in conjunction with the sales team to create business value propositions and ROI's, drive targeted, successful proof of concepts and product demos, discover new selling opportunities, and support enterprise licensing proposals.• Partnered with Account Managers as a technical specialist and through discovery calls, demonstrations, presentations, and proofs of concept serving state & local governments, higher education and public healthcare sectors.
  • Cadec Global (Now Part Of Peoplenet)
    Director, Mis/It
    Cadec Global (Now Part Of Peoplenet) 2007 - 2010
    • Performed as Business and IT leader responsible for the modernization of all infrastructure and application performance. • Partnered with CEO and CFO to bring IT and mission-critical applications in line with the goals of the business.• Rose to position of IT Director to lead large IT transformation initiative. Recruited, selected, trained, and steered a team of Operations Engineers.• Spearheaded successful server virtualization project to maximize ROI on infrastructure investments.• Drove successful move and design of SaaS and Hybrid Cloud infrastructure.• Migrated core business systems (ERP/CRM) to SaaS - from CapEx to OpEx budget items, freeing up capital for growth.• Adjusted and renegotiated all third-party IT and Comm vendor relationships to update contracts in the best interest of the company.• Administered all Mobile Device Management and Wireless Infrastructure.• Steered successful server and network automation initiatives to allow the shift of critical resources away from routine tasks to innovative and profitable initiatives.
  • Cadec Global (Now Part Of Peoplenet)
    It Network Specialist
    Cadec Global (Now Part Of Peoplenet) 2006 - 2007
    • Oversaw Data Center design and Operations as well as planned, documented, and installed servers and infrastructure.• Partnered with management to develop strategic IT plans for enterprise growth.• Facilitated all third-party IT and Comm vendor relationships.• Conceptualized, documented and maintained Virtual Machine environments as well as implemented monitoring infrastructure.• Authored and maintained enterprise-wide IT policies.• Designed, built, deployed and tested disaster recovery and Business Continuity solutions.• Installed Sysprep/ghosting imaging for Laptops and Desktops.
  • At&T
    Data / Ip Sales Engineer
    At&T 2000 - 2006
    Dallas, Tx, Us
  • Cenus Technologies
    Founder / Director Of Sales Engineering
    Cenus Technologies 1998 - 2000
  • Newreach Communications, Inc.
    Co-Founder / Director Of Sales Engineering
    Newreach Communications, Inc. 1993 - 1998
  • Simple Software, Inc.
    Sysadmin / Sales Engineer
    Simple Software, Inc. 1992 - 1995

Paul Urfi Skills

Saas Enterprise Software Cloud Computing Virtualization Sales Account Management Strategy Leadership Strategic Partnerships Sales Engineering Software Industry Sdlc Web Applications System Administration Sales Presentations Performance Testing Application Performance Management Software Consulting Data Security Website Development Application Security Complex Sales Appdynamics Data Analysis User Experience Asp.net Jboss Application Server Apache Iis Docker Products Java Microsoft Azure Performance Improvement Kubernetes Openshift Selenium Webdriver Devops Dynatrace Load Testing Gomez Software Sales System Monitoring Awesomeness Pre/post Sales Engineers Synthetic Testing Azure Devops Azure Amazon Web Services Google Cloud Platform Management Webpagetest Data Center Crm Vmware Test Automation Higher Education Html Css Css Javascript Hp Server Hardware

Paul Urfi Education Details

  • Coach Training Alliance
    Coach Training Alliance
    Professional Coaching
  • The University Of Toledo
    The University Of Toledo
    Information Systems/Operations Management
  • Walsh Jesuit High School
    Walsh Jesuit High School
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Paul Urfi

What company does Paul Urfi work for?

Paul Urfi works for Zoomin Groomin North Georgia

What is Paul Urfi's role at the current company?

Paul Urfi's current role is Owner.

What is Paul Urfi's email address?

Paul Urfi's email address is pa****@****mory.io

What is Paul Urfi's direct phone number?

Paul Urfi's direct phone number is +156198*****

What schools did Paul Urfi attend?

Paul Urfi attended Coach Training Alliance, The University Of Toledo, Walsh Jesuit High School.

What are some of Paul Urfi's interests?

Paul Urfi has interest in Children, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is Paul Urfi known for?

Paul Urfi has skills like Saas, Enterprise Software, Cloud Computing, Virtualization, Sales, Account Management, Strategy, Leadership, Strategic Partnerships, Sales Engineering, Software Industry, Sdlc.

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