I lead dynamic and hands-on 'Masterclass AI-tools for Business' sessions, helping experts and executives at diverse companies harness the power of AI-tools like ChatGPT and Microsoft 365 Copilot for strategic growth and competitive advantage.https://www.turnleaf.be/masterclass-microsoft-365-copilot-voor-zakelijke-efficientie-innovatie/https://www.turnleaf.be/masterclass-ai-tools/

Founder and Managing Partner at Turnleaf (www.turnleaf.be), a marketing consultancy practice which I launched to share the business lessons I learned while working in senior marketing and sales positions at Xerox (2), Apple (12) and Telenet (7 years).At Turnleaf, I help you to 'turn over a new leaf', to refresh your business approach, so you become even more successful at what you do.In marketing and sales, I have a firm grasp of what works -and doesn't work- and I apply it to my customers' business situations with the aim of increasing brand equity, reputation, customer satisfaction, revenues and profits.Turnleaf analyzes your current product, service, marketing or sales challenges and helps develop optimal solutions, ranging from comprehensive strategic plans to specific implementations or improvements. We gage the success of the execution of our recommendations by measuring results in the field, using proven analytical tools and dashboards.

Melita is a Turnleaf customer based in Malta. I am a marketing advisor to the CEO and CMO. Enhancing brand strategy, product positioning & demand generation.

Dox is a Turnleaf customer. I am a marketing advisor to the CEO. Enhancing B2B brand strategy, marketing communications and go-to-market approach.

June Energy is a Turnleaf customer. I am a marketing advisor to the CEO. Enhancing B2C & B2B2C brand strategy, marketing communications and go-to-market approach.

Telenet is a Turnleaf customer. I am a marketing strategy advisor to the "New Business Development" team. Brand development, customer value proposition & demand generation for Telenet's new "Blossom" brand of EV charging solutions.

Le Pain Quotidien is a Turnleaf customer. I am a marketing advisor to the CCO, with a particular focus on strategy, design & implementation best-practices for a loyalty marketing program .

The Port of Antwerp is a Turnleaf customer. I am a marketing advisor to the CMO. Enhancing B2B brand strategy, marketing communications and go-to-market approach.

Bright Canary is a Turnleaf customer. I am a marketing advisor to the CMO. Enhancing B2B brand strategy, marketing communications and go-to-market approach.

Partena Professional is a Turnleaf customer. I am a marketing advisor to the CMO and CEO. Enhancing brand strategy, digital presence, marketing communications, content marketing.

Fiberklaar is a Turnleaf customer. I am a marketing advisor to the CMO regarding branding and marketing communications.

SupplyStack is a Turnleaf-client based in Belgium. I am a marketing advisor to the CEO, enhancing branding, marketing communication, and go-to-market strategy.

Cogeco is a Turnleaf-client based in Montréal, Québec, Canada. I am part of a team of telecommunications marketing strategy consultants.

ONE Smart Control is a Turnleaf-client based in Mechelen, Belgium. Acting as an advisor on brand positioning & brand identity strategy.

e5 Mode is a Turnleaf-client based in Belgium. I am a marketing advisor to the CEO and CMO. Enhancing brand strategy and brand positioning.

Lunch Garden is a Turnleaf-client based in Belgium. I am a marketing advisor to the CEO and CMO. Enhancing brand strategy, marketing communication, CRM approach & demand generation.

NOWO is a Turnleaf-client based in Lisbon, Portugal. NOWO is the second-largest cable network operator in Portugal, with more than 900'000 homes passed. It was acquired by private equity investors Apax/Fortino in September 2015, and sold to KKR in late 2018.NOWO offers internet, telephony and television services to consumers. To expand into the mobile space, the company entered into a MVNO-agreement with MEO at the start of 2016.As a marketing & strategy advisor to the CEO and CMO, I supported NOWO's renewed ambition to realize its high growth potential, at a time when the Portuguese economy is showing tangible signs of recovery, and when new technologies and marketing strategies present exciting opportunities to disrupt its competitive telecom landscape.

Androme is a Turnleaf-client. I am a marketing advisor to the CEO. Enhancing branding, product positioning, online presence & international expansion.

Tele Columbus is a Turnleaf-client based in Berlin, Germany. I was a marketing advisor to the CEO and CMO, supporting a project to define and launch PŸUR, a new unified brand replacing multiple telecom sub-brands within the group: brand positioning, brand design, marketing communications, online presence.

My former employer, Telenet, is a Turnleaf-client since 2010. Acting as a marketing consultant to the CMO and the Corporate Communications Director.

Tech Tour events are organised by investors for investors. The Benelux Tech Tour Selection Committee chooses 75 world-class, high-tech innovative companies from our region. The aim is to identify both emerging and fast-growth companies, and to promote investment in them.During a 3-city tour in Belgium and the Netherlands, the selected companies present their business plans to international venture investors, and receive feedback. The event format allows for maximum networking so that investors and entrepreneurs can meet and get to know one-another.See: http://www.techtour.com/

- Managed a team of 180 employees- P&L of over 800 million euro with 45% EBITDA margin.* Major achievements:- Grew broadband-internet customers from less than 25.000 in 2000, to over 700.000 by end 2006, with a market share of over 53%, beating the incumbent telco Belgacom.- Developed telephony challenger position from scratch into over 400.000 customers.- Fostered growth of a strong brand with over 90% aided and over 80% spontaneous recognition.- Launched an interactive digital television platform in partnership with commercial and public broadcasters and the government, achieving over 200.000 subscribers in first year on a base of 1.6 million potential households.- Drove improvements in customer service and satisfaction, resulting in best-in-class customer loyalty and churn figures.- Deployed a strong direct sales call center and an indirect distribution channel, with 850 retail points and door-to-door sales force.

1997-1999 Country management of the Belgium & Luxembourg subsidiary of Apple.1988-1997 Various sales & marketing positions.

Set up of a B2B distribution network.Launched Desktop Publishing product line.